Bernard Falkoff

*** ******* ******

Runnemede, NJ 08078

adx9dc@r.postjobfree.com

856-***-****

Summary:

Versatile professional Marketing and Communication analyst with 15+ years of experience in advertising, marketing, sales training, technical documentation, and creative content development.

Pharmaceutical/ healthcare/market access/medical device marketing and training for payers, field forces, providers, consumers, case managers, and other healthcare professionals.

Nearly 100 pharmaceutical brands and over 50 disease states, including cancer, heart disease and rare diseases.

Argatroban GlaxoSmithKline chemotherapy

Arimidex AstraZeneca chemotherapy

Lotrel Novartis antihypertensive

Lovenox sanofi-aventis antithrombotic

Sinryze (launch) Viropharma Inc. hereditary angioedema (orphan)

He has first-hand experience as digital specialist, including blogs, emails, website content/search-friendly messaging and design, user experience (UX), video and motion graphics, management/ design/ testing consultant.

He is versatile in Adobe Creative Suite including inDesign, Photoshop and Illustrator, Sketching and storytelling.

He was an Associate Professor, Digital Media Department, Drexel University for 13 years

He has expertise in SEO/SEM content/keyword development, management, design and analysis expertise.

Website content, blog, email, SEO University of Pennsylvania Medicine

Web content, blog, email, training Choice Cyber Security

Website design/content Viromed

Banner ads, webseite content Novartis

Global website design, development, content Wyeth Pharmaceuticals (product launch)

He is also well versed in Public Relations as an Account Executive, a newspaper and magazine columnist and children’s book author.

Cyber security and compliance marketing, direct response, PR, web development, training, HTML search, SEO analytics, SharePoint master, MSOffice Suite expert.\

Skills:

Marketing communications

Microsoft office/ Suite

Internal communications

Photoshop

InDesign

Marketing

Adobe Illustration

Storytelling

Sketching

Market Access

Education:

B.Sc. in Communications from Temple University

M.Ed.M. (Masters Educational Media) from Temple University

Memberships:

American Health Information Management Association (AHIMA)

Work Experience:

Copperhead Creative Strategic Consulting 2017 – Present

Senior Communications Strategist/Copywriter

Content marketing specialist, copywriter, and strategic user experience analyst who has developed numerous websites, corporate blogs, interactive pdfs, public relations materials, technical documentation, training, and more for nearly 100 pharmaceutical brands and more than 40 disease states.

Responsible for development of all digital content, including emails, blogs writers’ style guide and the entire website for patients, physicians, payers, researchers, etc.

Works on blogs, emails, website content/search-friendly messaging and design, user experience (UX), video and motion graphics, management/ design/ testing consultant.

Lead Web Content Developer for University of Pennsylvania’s Penn Medicine Division.

Drexel University June 2008 – June 2021

Associate Professor Digital Media

Helped create the Digital Media Department.

Taught: Creative Concept Design (DIGM 223), Future of Digital Media (DIGM 475), Digital Storytelling (DIGM 350).

Professional Practices (DIGM 250), Antoinette Westphal College of Media Arts & Design, Department of Digital Media.

Market Access Consulting & Communications (MACC) August 2014 – May 2017

Xcenda AmerisourceBergen

Associate Managed Markets Strategist and Copywriter

Developed a full range of marketing, promotional and training materials for managed markets.

Researched and developed copy for projects critical to the support and implementation of market access program executions for Xcenda clients.

Worked closely with the medical content teams to develop copy that promotes branded pharmaceutical products as well as disease state materials for use with payers/providers.

Worked with clients to strategically clarify brand challenges in relation to the overall market.

Shaped client messages by transforming complex business, clinical, and promotional copy or concepts into more succinct and comprehensive communication.

Created “showcase” marketing materials for the company’s parent (AmeriSource Bergen).

Perform competitive investigations and analyses.

Regular contributor to the company’s weekly newsletter—Health Policy Weekly.

MediMedia USA March 2012 – August 2014

Associate Creative Director, Content

Developed a full range of marketing, promotional and training materials for managed markets.

Clients included a wide variety of pharmaceutical brands and disease states.

Researched and generated 90% of content for the lead brand and largest client from prelaunch through first year.

Created projects – concept through production – in media that had never been used by the client, (eg. video training, video animations).

Developed white paper that led to approximately $500,000 in SOW for 2014.

Awards:

PM360 2016 Innovative Product Award – Thumbprint: Lash Group

ADDY – Philly Gold Award (Certificate of Excellence)

Annual Report (Campbell’s Soup Co.)

Art Directors’ Club, NJ – Bronze Award

Corporate Identity System (Green Eggz no ham, Inc.)

The Globals Best in Healthcare Communications Worldwide Communication to the Healthcare Professional Global Finalist (SmithKline Beecham)

Parent's Choice Gold Award

Product Packaging (Gold Medal)

IABC Washington D.C. -- Silver Quill Award

Total Communications Plan, Employee Benefits

B/PAA -- Bell Ringer Award

Total Marketing Campaign Under $150,000 (Gold Medal)

Building Supply and Home Center Association -- Drummer Award

Special Promotion Campaign (Gold Medal)

IABC -- First State Award

Sales Promotion Video (Silver)

Philadelphia Council of Advertising Women -- ADDY Award

Business to Business Magazine Ad (Gold Medal) Art Directors Club

Full Color Advertising Campaign, 2 or more pages (Merit)

Cablevision -- Outstanding Advertising Reader Response

Jerrold Cable Optics Image Ad Campaign "Van Gogh"

Jerrold Cable Optics Image Ad Campaign "Wright Brothers"

Jerrold Cable Optics Image Ad Campaign "Marconi"

Advertising Age -- The Next Trend

The Next Allergy Relief Medicine (Third Prize)

BRAND AND PRODUCT CATEGORY EXPERIENCE

Brand Company Clinical Category

(Launch US/global) Novartis oncology

Abilify Otsuka Pharmaceuticals CNS (multiple indications)

Abilify Maintena Otsuka Pharmaceuticals CNS (schizophrenia)

Accolate AstraZeneca asthma

Adderall Shire Pharmaceuticals Inc. CNS (ADHD)

AirDuo Teva respiratory

AJOVY Teva migraine

AlphaTrex PharmaDerm anti-inflammatory

Apexicon PharmaDerm anti-inflammatory/anti-itch

APEXXNAR (global Pevnar) Wyeth Pharmaceuticals vaccine (pneumococcus)

Aquacel ConvaTec wound care

Argatroban GlaxoSmithKline chemotherapy

Arimidex AstraZeneca chemotherapy

Atacand AstraZeneca antihypertensive

Avandia (launch) GlaxoSmithKline diabetes

Avastin Genentech chemotherapy

Belotero (launch) Merz dermal filler

Bydureon Lilly diabetes

Byetta Lilly diabetes

Bexxar GlaxoSmithKline chemotherapy

Botox Allergan hyperhydrosis

Botox Cosmetic Allergan dermal filler

Casodex AstraZeneca chemotherapy

Cenestin Duramed HRT/ERT

Ceplene EpiCept post-chemo therapy (AML)

CereLink Integra intracrainiaal pressure (device)

Children's Mylanta J&J/Merck gastrointestinal

CINQAIR Teva asthma maintenance

Concerta McNeil Laboratories CNS (ADHD)

Coreg GlaxoSmithKline antihypertensive

Cosopt Merck antiglaucoma

Creon AbbVie exocrine pancreatic insufficiency

Duopa AbbVie Parkinson’s disease

Edsivo (new drug launch) Acer Ehlers-danlos syndrome

Eliquis BMS/Pfizer Cardiovascular

Engerix-B GlaxoSmithKline vaccine (Hep-B)

Fareston Shire Roberts chemotherapy

FluMist Wyeth Pharmaceuticals antiviral

Gengraf Abbott cyclosporine

Glucagon Lilly diabetes

Havrix GlaxoSmithKline vaccine (Hep)

Helixate CSL Behring hemophilia

Humalog Lilly diabetes

Humate-P CSL Behring von Willebrand disease

Hycamtin GlaxoSmithKline antiemetic

Indiplon (prelaunch) Pfizer CNS (sleep aid)

Infanrix GlaxoSmithKline vaccine (DT)

Isovue Bracco angiography

Juvederm (product launch) Allergan dermal filler

Kadian AstraZeneca pain management

Klout PediaMed antilice

Koate Bayer antihemophilic factor (human)

Kogenate Bayer antihemophilic factor (recombinant)

Kytril GlaxoSmithKline chemotherapy

Lamisil DermGel (launch) Novartis athletes foot

Lantus sanofi-aventis diabetes

LDX (launch) Shire Pharmaceuticals Inc. CNS (ADHD)

Loette Wyeth Pharmaceuticals contraceptive

Lotrel Novartis antihypertensive

Lovenox sanofi-aventis antithrombotic

Lupron TAP Pharmaceuticals hormone therapy (CA/endo)

Minesse Wyeth Pharmaceuticals contraceptive

Nexavar Bristol Myers Squibb oncologic

Nexo Bracco radiation dose management

Olpruva Acer genetic disorder (urea cycle)

Paxil GlaxoSmithKline CNS (SSRI)

Ponvory (launch) Janssen Pharmaceuticals multiple sclerosis

Prandin Novo Nordsk diabetes

Prevnar Wyeth Pharmaceuticals vaccine (pneumococcus)

ProAir Teva anti-exercise-induced bronchitis

Procrit Ortho Biotech erythropoietin

Prohance Bracco CNS (extracrainial, extraspinal)

QVAR Teva anti-asthma

Qnasl Teva anti-rhinitis

Rapamune Wyeth Pharmaceuticals immunosuppressive

Remicade Centocor rheumatoid arthritis

Reminyl J&J/Janssen Pharmaceuticals CNS (Alzheimer’s)

Restylane Medicis Aesthetics Holdings Inc. dermal filler

Resulin Novo Nordsk diabetes

SmartInject Bracco injection technology

Stocrin Merck/BMS HIV

Sycrest Schering-Plough CNS (antipsychotic)

Sinryze (launch) Viropharma Inc. hereditary angioedema (orphan)

Tenoretic ICI/Stuart Pharmaceuticals antihypertensive

Tenorman ICI/Stuart Pharmaceuticals antihypertensive

Timoptic-XE Merck antiglaucoma

Toprol-XL AstraZeneca antihypertensive

Totelle Wyeth Pharmaceuticals contraceptive

Trusopt Merck antiglaucoma

Tylenol Jr./Tylenol Gelcap McNeil Laboratories pain management

Vyvanse Shire Pharmaceuticals CNS (ADHD)

Xeljanz Pfizer rheumatoid arthritis

Zofran GlaxoSmithKline antiemetic

Zoladex AstraZeneca chemotherapy

J&J Consumer Products baby and wound care

Diversified SmithKline Beecham managed markets

Merck-Medco Merck managed markets

ReliaDose PediaMed medical device

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