Summary of Qualifications

Senior-level marketing professional with over 15 years of experience in sales and marketing, including field marketing and brand activation.

Manage event production of sales meetings, industry tradeshows & consumer expos events.

Proven success managing budgets, personnel, and executing sales & marketing campaigns.

Experience in developing and conducting monthly reports and quarterly reviews based on goals and performance metrics.

Education

Johnson & Wales University - BS Sports/ Entertainment/ Event & Facilities Management 2003

Concentration in Leadership Studies

Concentration in Sports Management

Professional Experience

ROWDY ENERGY – Senior Brand Activation Specialist 2021 – 2022

Manage, Develop and Execute Regional & National Partnership Programs

Coordinated and executed meet-and-greet fan experience of 2x NASCAR Champion Kyle Busch throughout the NASCAR Race Season in multiple markets.

Provide retail sales support at Large Format and Convenience Store Retailers, including Publix, Walmart, 7-Eleven, Speedway, and Murphy’s USA. Consistently exceeded monthly goal of 75 retail store visits, averaging 90 visits per month.

Collaborate with key community partners, active lifestyle influencers, and event producers to maximize brand visibility and loyalty.

Develop Relationships with social influencers to increase brand visibility and utilize activities to create social media content.

BODYARMOR Sports Nutrition – Area Marketing Manager 2018 - 2020

Develop and execute strategic field marketing campaigns that create brand awareness and increase sales volume, resulting in a 15% increase in sales year-over-year.

Provide sales support to retail and distribution partners extended to expo trade shows, sponsored events, and community partnership activities.

Utilize analytical data to inform campaign optimization and drive ROI.

Leveraged relationships with active lifestyle influencers to increase brand awareness and drive sales.

SUJA Life – Field Marketing Manager 2015 - 2017

Developed strategic field marketing campaigns that creates brand awareness towards increasing sales volume.

Assist retail accounts by performing routine maintenance including store checks, merchandising, POS refreshes and promo displays along with scheduling sampling demos to increase consumer awareness & sales.

Manage annual marketing budgets, completing monthly recaps, expense reports and payroll submission.

Maximized relationships with key active lifestyle influencers to promote brand awareness and brand loyalty in the marketplace.

Switch Liberate Your Brand – Field Marketing Manager 2008 - 2014

Developed field-marketing campaigns for local market based on national objectives through grassroots and experiential activations for Coca Cola brands: Vitaminwater®, Smartwater®, POWERADE® & FUZE®

Worked with Coca Cola distributor planning retail activations to support sales promotions.

Strategically sponsored key events that connects the brand with multi-cultural target market. Establish relationships with key influencers and tastemakers.

Responsible for weekly & monthly event recaps, sampling goals, program assets, field budget & expenses.

The Staffing Authority – Assistant Tour Manager 2007-2008

Responsible of daily execution of Nintendo Wii activation footprint activation within shopping mall.

Increased consumer awareness while encouraging consumer engagement with gaming console in effort to maximize sales at local retail outlets.

Manage staff and recap event activation with analytical data reporting.

Thrilling American Grilling Tour – Tour Manager 2007 - 2008

Led a successful 40-week in-store demo tour, resulting in a 20% increase in sales at local Wal-Mart stores.

Responsible for hiring, training, and scheduling of staff.

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