Alan Ireland

Richmond, VA 757-***-**** adx84q@r.postjobfree.com

Product & Program Management

SUMMARY

Director of Business Development with 5 years of experience in program management and product design. Certified Scrum Master who utilizes background in creative arts to bring presentation and storytelling to business. Adaptable, detail-oriented, problem-solver. Master of Product Innovation who maintains empathetic, client-focused approach. AREAS OF EXPERTISE

Digital Marketing

Business Development

Donor Engagement

Financial Analysis

Data Analysis

Agile Methodologies

Kanban Roadmap Tool

Risk Evaluation

Competitive Analysis

UX Research

UX Design

Website Optimization

Keynote & Invision

HTML/ CSS

Shopify, Polymer, Socket

WordPress

Ruby on Rails

Adobe XD, Marvel

Azure/AZ-900

JS, SQL

HIGHLIGHTS

Facilitated up to 27 accounts. Indirectly manages up to 15 people in project teams. Taught 45-person classes.

Budgets up to $5k for grant writing and donor events.

Launched product from prototype to market utilizing overseas manufacturer and local printer.

Built multiple prototype products, both physical and digital, during Master’s program.

Leads organizational change in current role through DEI initiatives and strategy.

Performed UX research project for Dominion Energy and city schools that was later adopted. Advised Dominion to pay for the difference between a regular school bus and an electric bus as a PR opportunity.

Optimized digital store for It Helps to Play. Utilized Shopify, made html changes, and adjusted the padding around website items to resolve issues with borders/gaps. Inserted dynamic images and adjusted for mobile.

Volunteers as Chapter Organizer for OpenIDEO Richmond since 10/2018. Leads ideation events, works with corporate partners, and synthesizes results into action track items. Grew audience 1200% since inception.

Served as Administrative Manager for the Richmond Fringe Festival 2022. Coordinated contracting and marketing for multiple venues. Provided coaching and directing for live events.

Acted as Brand Strategy Consultant for the Storefront for Community Design 8/2021 – 12/2021. Assisted in branding and messaging for civic engagement events, youth mentorship, and ideation workshops.

Volunteered as Project Leader/ UX Researcher for Food Systems Game Changers Lab in 2021. Assisted in 12- week accelerator with 800+ participants. Led team in creating solution for farmers in remote areas of Africa.

Tutors students as Peer Consultant at VCU Writing Center since December 2012.

Taught Improv 301 at Richmond Comedy Coalition for 3 years. PROFESSIONAL HISTORY

Director of Business Development Coalition Theater Richmond, VA 6/2022 – Present

• Leads team and events, instructs workshops, and hires contractors. Manages corporate donors.

• Strategically plans using A/B Testing, CTRs, social media analysis, and Google/Mailchimp Analytics.

• Conducts audience surveys, individual interviews, and merchandising.

• Facilitates customer marketing emails, donor emails, and grants. Designed fliers and posters.

• Orchestrates donor events, Maker’s Market, and various company member events.

• Chairs DEIJ Initiatives Committee for BIPOC advocacy and co-chairs Action & Accountability Committee.

• Heads Party Planning Committee, performs event management, AAC, marketing, and graphic design. Makes inroads into local arts organizations and conducts free workshops for community members.

• Currently working on data analysis to launch marketing campaign for discounted tickets on less popular days. Program Manager Startup Virginia Richmond, VA 9/2021 – 12/2021

• Developed all aspects of programming for 27 early-stage companies in incubator.

• Maintained relationships with member startups to identify areas of need and tailor individualized plans.

• Worked closely with the Director of Startup Growth to develop a structured mentoring program/milestones and strategically match members/mentors. Customized mentor technology platform to meet incubator needs.

• Directed Idea Factory program, including recruiting and communication with mentors.

• Built Kanban Roadmaps with startups. Tracked Kanban and KPIs for board reports.

• Orchestrated 6-week workshop on idea validation and customer discovery.

• Led software development team and conducted interviews and A/B Testing.

• Facilitated resourcing of Idea Factory graduates to ensure continued entrepreneurial ecosystem support. Faculty Virginia Commonwealth University Richmond, VA 8/2021 – 12/2021

• Instructed MGMT303 course on Creativity in Business Practices to class of 45 students.

• Planned syllabus and taught lessons in areas such as qualitative research methods, user experience research methods, creativity, leadership, design thinking, business model canvas, testing, and outreach. Design Researcher/UX Design Specialist It Helps to Play, LLC Richmond, VA 12/2018 – 3/2020

• Collaborated on children’s book to partner with toys that align with significant childhood milestones.

• Produced paper, physical, and digital prototypes. Designed website, marketing materials, and product tags.

• Focused on interviewing and usability testing. Adept at developing personas, wire-framing, and prototyping.

• Applied design methodologies such as journey maps, concept sketches, and user flows. Applied UI mapping and UX research, including IDI, interviews, SEO, and Google Analytics.

• Executed competitive/conjoint analysis with children for toy color, as well as discrete choice analysis with adults for pricing and bundle packages. Collected 150+ survey responses over 6 months.

• Employed Photoshop, InDesign, Illustrator, Final Cut Pro X, WIX, and Shopify for design and merchandising.

• Utilized KanBan Roadmap for project management. Delivered 200+ KanBan items.

• Upgraded from Wix to Shopify and trained staff on usage. Launched QuickBooks for owners. Genius Apple, Inc. Richmond, VA & New York City, NY 10/2013 – 8/2018

• Advised and provided technical support to Apple customers. Diagnosed product issues.

• Maintained personal NPS rating over 90.

EDUCATION & CERTIFICATIONS

Master of Product Innovation Virginia Commonwealth University 2019 BFA Theater Virginia Commonwealth University 2013 Ask Questions to Make Data-Driven Decisions Coursera 2023 Data Analysis: Data, Data, Everywhere Coursera 2023 Azure Fundamentals Microsoft 2022

Certified Scrum Master Scrum Alliance 2018

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