Edgar Rivas

909-***-**** adx7wk@r.postjobfree.com Montclair, CA 91763 linkedin.com/in/edgar-rivas-42b01116a

Award-winning sales leader exceeding revenue targets by building team capacities and implementing winning sales strategies.

15+ Years of Retail Sales & Operations Management Sales Growth P&L Management Team Building & Leadership

·Sales Growth: Grew store sales from $7M to $13M at Sephora by nurturing a healthy talent pipeline to meet business growth, leading rigorous sales training, and delivering best-in-class luxury shopping experiences; held in-store events to drive footfalls.

·Top-Performing Sales Manager: Ranked #1 manager nationwide for exceeding store sales goals by 30% at Sephora, increasing revenue from $5M to $6.5M; achieved #5 rank in Average Dollar per Sell (ADS) performance.

·Talent Development: Reduced turnover from 70% to 17% by streamlining the hiring process and prioritizing employee coaching at Swarovski: hired best-fit talent, customized and delivered one-on-one training based on employee strengths and weaknesses.

Sales Leadership

Employee Development & Retention

Customer Service Excellence

Stakeholder Relationship Management

Retail Analytics & Sales Forecasting

Sales & Operations Strategy Planning

Business Operations Streamlining

Performance Management

Budget & Payroll Management

Professional Experience

KARL LAGERFELD PARIS 12/2021 – PRESENT

SALES STORE MANAGER

Oversee sales and operations at a store with the 3rd highest foot traffic in the region; strategized and led day-to-day merchandising, payroll, team management, and store opening and closing tasks.

·Hired and trained Assistant Store Manager, 3 Manager In Training, and 10 sales associates within a stringent deadline using DISC behavioral assessment techniques.

·Exceeded Sales Goal 4 out of 5 months and 1 of 2 stores that is making goal for year.

·Built a clientele within a month for Live Streamers, resulting in achieving KPI goal of 32%

·Built a plan to push inventory to sales floor from stockroom and ordering more inventory replenishment on specific styles resulting in improving Dollar Per Transactions (DPT) and Gross Margin to 65%.

·Improved conversion by 5 points by focusing on Floor supervisor and coaching in the moment.

SWAROVSKI 11/2018 – 12/2021

Assistant Store Manager

Oversaw sales and operations at a store with the highest foot traffic in the region; strategized and led day-to-day merchandising, payroll, team management, and store opening and closing tasks. Trained a high-functioning 25-member sales team.

·Exceeded the Value Per Transaction (VPT) goal in 2021 despite the pandemic, leading to an ~18% increase in VPT and surpassing the 2019 target, by leveraging team selling techniques and upselling complementary products.

·Increased loyalty program sign-ups from 20% to 42% by introducing a consultative sales approach and client follow-up strategies; educated employees on program benefits and bridged customer service gaps after observing the sales floor.

·Sold out previously undersold high-margin products by revamping the store layout as well as implementing visual merchandising and product placement strategies; grouped complementary products and designed attractive displays in high-traffic areas.

·Enhanced sales planning by adopting a data-centric approach to develop sales and traffic forecasts; identified highest traffic-generating days after conducting a trend analysis of historical sales data; coached the team on leveraging retail data analytics.

·Created best-in-class and luxurious shopping experiences by providing hyperpersonal, expert concierge advice; deployed effective clienteling strategies to increase client engagement.

SEPHORA 05/2005 – 05/2018

Drove sales and delivered operational and customer service excellence at 3 $MM stores; led store operations and employee recruitment lifecycles; oversaw P&L planning and budget management; controlled store expenses and payroll; and ensured loss prevention and optimal inventory levels. Built and maintained high-performance sales environments by utilizing robust talent development techniques, creating productive workplaces, and spearheading regular employee training.

Store Manager, Brea, CA 09/2012 – 05/2018

Handpicked to turn around struggling store operations and amplify sales in a high-growth environment at a high-volume store. Served as a management trainer for the corporate headquarter; built a high-performing managerial team by establishing sales and operational mastery of 8 store managers; frequently traveled to facilitate new store openings across the country.

·Secured a position in the prestigious Star Counsel for 3 consecutive years (2016 – 2018) due to exceptional retail management track record; joined 30 managers from across the North American region for extended leadership training.

·Reduced turnover from 50+% to <30% by driving career growth and continuous performance improvement; reshuffled staff, delegated duties based on team strengths, and created new roles.

·Expanded the sales team from 40 to 80 employees, establishing effective store leadership; onboarded 3 assistant store managers, a training manager, a POS coordinator, and supervisors to ensure seamless store operations.

·Grew sales for ~30 brands by managing partnerships, strategizing weekly promotional activities, and conducting business reviews with brand reps; provided strategy and feedback to drive sales of underperforming brands; altered brand placements.

·Exceeded skincare sales goals, growing business by ~42%, by hiring aestheticians; used a consultative approach to create strong product value propositions; generated regional leadership buy-in for hiring budget increase.

·Cut down inventory loss by ~57% by facilitating the onboarding of a loss prevention agent, delivering team training to spot suspicious behavior, monitoring the sales floor, and enforcing inventory tracking protocols; optimized store and storage layouts.

Store Manager, Temecula, CA 02/2011 – 09/2012

Brought on board to superintend day-to-day retail operations and boost profitability and employee productivity; managed a 35-member team. Mentored the assistant store manager on team management best practices.

Store Manager, Riverside, CA 05/2005 – 02/2012

Promoted to strategize and execute opening of a new $3M store after winning “Assistant Store Manager of the Region” in 2007; built and maintained relationships with corporate and mall stakeholders. Ensured compliance with company policies.

·Exceeded store sales goal by $500K, generating $3.5M, within a year of opening the store by creating immersive shopping experiences, investing in employee development initiatives, and defining and implementing sales and marketing strategies.

·Surpassed opening day sales goal by driving foot traffic to the store; negotiated free marketing throughout the mall after building a relationship with the mall marketing team. Generated buzz through a local radio marketing campaign.

·Built a high-functioning sales team on a stringent deadline; led strategic hiring and training of 35 employees, including 6 supervisors; used DISC behavioral assessment techniques during the interview process to hire best-fit staff.

Edgar Rivas Resume Page 02 909-***-**** adx7wk@r.postjobfree.com linkedin.com/in/edgar-rivas-42b01116a

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