MARSHA CHERNOFF GOLOB
Minneapolis/St. Paul, MN
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AWARD-WINNING GLOBAL EVENT MANAGEMENT PROFESSIONAL WHO:
Drives organizations to substantially higher levels of performance
Provides inventive solutions through event leadership
Transforms company brand through stellar events
Excels in high pressure environments
Successfully meets and exceeds sales quotas and fulfillment of sponsorship benefits
Has expertise in creative problem-solving, cross-organizational collaborative communication EXPERTISE
Sales Management
Global Event Management
Sponsorship Management
Press Release Development
Creative Marketing
Project Management
Account Management
Team Member Mentorship
Promotional Items Design
Event Staff Training
AWARDS
TOP TEN BEST WEDDING PLANNERS International Junebug Weddings at Magical Memories
BEST RECEPTION - International Junebug Weddings at Magical Memories
Circle of Champions for EXCELLENCE in Event Management - XIOtech Corporation
B.U.S. (Building Unique Solutions) of “Test Drive A MAGNITUDE” – Event Winner - XIOtech
B.U.S. AWARD for INNOVATION in “Oracle Users Kit In-A-Box” - XIOtech
WON “Best Solutions” at GTC-West-Government Event Award - XIOtech
“Above and Beyond” Recognition for ACHIEVEMENT - Sun Microsystems, Inc.
“Blowing Away Quota” - The Event Group, Inc.
Placement on Angie’s List - Magical Memories, Expert Wedding Planning PROFESSIONAL EXPERIENCE
FREELANCE EVENT PROFESSIONAL, Minneapolis, MN 2003 - Present
Principal, Magical Memories, Expert Wedding Planning www.mymagicalmemories.com
Awarded Junebug Weddings International: 2016 TOP TEN BEST WEDDING PLANNER
Awarded Junebug Weddings International: 2014 BEST RECEPTION
Featured in Minnesota Bride magazine
Featured in Mpls/St. Paul Weddings
Principal, Award-Winning Events: AWE!
2023 Staff at MagicCon, Minneapolis
2014 “Access to Leadership” Lindquist & Vennum LLP - Annual Breakfast in partnership with Medtronic, Minnesota Monthly - Increased Attendance from previous year by 50%
2014 Breast Cancer Education Association Annual Conference and Sponsorship Sales
National Hockey League All-Star Game Weekend
Lawson Software User Conference and User’s Group
Boston Scientific New Product Introduction
St. Jude Medical Conference for Cardiac Surgeons
Widex 50th Anniversary Gala
MARSHA CHERNOFF GOLOB page 2 Minneapolis/St. Paul, MN
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THE EVENT GROUP, INC., Minneapolis, MN
The Event Group, Inc. a producer of events, provides turnkey event management, strategic planning, sponsorship development, registration services and ultimate execution for corporate, non-profit or any client requiring event conference services. Manager, Sponsorship & Exhibitor Sales 2004 – 2014 Client Testimonial: “Marsha is an uncommon gem and I have not seen such diligence in event management before. It was my honor and pleasure to work with her." –CEO, Tech Company
Exceeded sales quotas for conference sponsorships for:
Medical Alley Annual Conference, $500,000 = 120%
Minnesota Nurses Association = 110%
Breast Cancer Awareness Association = 115%
The Power of “I” = 100%
Women’s Health Leadership TRUST = 200%
CASE/Handyman = 120%
Researched, Mined, Identified and Cultivated potential sponsors, secured, sold sponsorships-exhibitors
Retained sponsors year over year by building relationships, delivering services resulting in high levels of satisfaction
Fulfilled benefits for sponsors with ongoing communication and attention to detail
Produced results through combination of talents: Sales, Design, Execution of trade shows, conferences
Developed marketing materials, wrote press releases for myriad clients
Designed Unique Floor Plans for Exhibit halls for each conference
Collaborated with Conference Decorator for Installation/Dismantle
Acted as team member in various roles with internal and external partners XIOTECH CORPORATION, Corporate Headquarters, Minneapolis, MN Xiotech Corporation was an innovator in data storage and protection solutions by delivering a new foundation for storage with unprecedented reliability, performance, and scalability.
Global Events Manager 2001 – 2004
Client Testimonial: “Marsha’s dedication to each and every event ensures that XIOtech is well represented in every impression gained by this sales and marketing vehicle. She has a clear command of all aspects of successful event management.”
--Vice President, Marketing
Commanded all aspects of special event management for events up to 10,000 attendees including Fortune 1000 CEO’s and IT Specialists
Created Brand Awareness for all trade shows
Managed aggressive “bounce” schedule for concurrent global, multiple variety of events for technology equipment, staff and event properties
Collaborated with teams in Manufacturing, Sales, Engineering, Executive, Marketing Communications
Trained, oriented, supplied staff for each event/trade show
Successfully managed, staffed and executed domestic and international trade shows/conferences including:
CAB Conferences
ALL Microsoft, Novell, Oracle conferences
SAN/NAS Summits
HIMSS Conference
GTC-Government Conferences
Sales Meetings
Executive Breakfasts
Surpassed national trade show averages for generation of qualified leads by creating award-winning promotions and trade shows
Executed all projects at or under budget and timeframe, always with successful ROI MARSHA CHERNOFF GOLOB page 3 Minneapolis/St. Paul, MN
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SUN MICROSYSTEMS, INC., Minneapolis, MN
Leading provider of complete UNIX-based network computing technology solutions including, servers, storage, workstations, thin clients, software solutions and professional services. Oracle acquired Sun Microsystems, Inc. in 2009. District Marketing Events Manager
Client Testimonial: “There is nothing Marsha cannot do! She has capitalized on her creativity to meet the many challenges in developing marketing event programs. Her capabilities are immeasurable and she is a rare find!” --District Sales Manager
Drove company sales through innovative promotions, perseverance, expert knowledge of resources
Managed several corporate visits to the Twin Cities for CEO & Chairman Scott McNealy and President & COO Ed Zander, 1995-2000 (became CEO & President of Motorola)
Created and managed OPEN HOUSE of SOLUTIONS for 600 attendees; resulting in $5 million in new business and
$5M from existing customer base
Produced event manual from success of Minneapolis OPEN HOUSE that resulted in a national roll out
Executed JAVA World Tour Launch for 1000 attendees
Conceived, promoted, coordinated, and implemented all aspects of satellite broadcasts throughout all global offices EDUCATION
Bachelor of Science, Art Education
UNIVERSITY OF MINNESOTA, Minneapolis, MN
COMMUNITY LEADERSHIP & PROFESSIONAL ASSOCIATION
Certified Trade Show Marketing Professionals Association, CTSM
Twin West Chamber of Commerce, Member
Resident Camp: Board of Directors & Officer
National Council of Women: Donor Solicitor, Board of Directors & Officer
Minneapolis Community Center Annual Fundraiser-Gala: Co-Chair
Independent Meeting Planners Association, Member
Twin City Wedding Association, Member
Twin City Wedding and Event Professionals Association, Member
Volunteer at Family Service-Minneapolis, various projects
Chair: Independent Senior Living Holiday Party sponsored by local Congregation