Jacqueline Campo Caballero

Luxury Brand Manager

adx7lk@r.postjobfree.com • 305-***-****

Miami

Highly accomplished and visionary marketing strategist with a proven track record of elevating luxury brands to new heights of distinction. Adept at crafting and executing unparalleled marketing campaigns that enthrall the senses and captivate discerning audiences. History of supervising multi-faceted campaigns, encompassing product management, brand positioning, market research, and media relations. Exceptional expertise in meticulously curating brand stories, fostering an aura of exclusivity, and cultivating unwavering brand loyalty. Demonstrated success in driving exponential revenue growth through innovative marketing strategies and creativity. A fervent connoisseur of beauty, fashion, and opulence, consistently embracing elegance and refinement in every endeavor.

Areas of Expertise

Brand & Sales Strategy

Luxury Brand Marketing

Brand Positioning

Market Research

Marketing Campaigns

Digital Marketing

Brand Management

Product Launches

Media & Event Planning

Professional Experience

FCC USA – Soccer for Peace Foundation, inc. 2022 – Present

Operations Manager

Evaluated and executed operational processes, leveraging a discerning eye for detail to identify and implement cost, efficiency, and quality improvement opportunities. Exuded the refined essence of the brand by representing FCC in exclusive networking events, cultivating prestigious partnerships to elegantly implement programs in esteemed schools and communities. Orchestrated the grandeur of the Corporate Soccer Tournament, an opulent fundraiser event that showcased the company's philanthropic commitment, while also flawlessly coordinating other lavish events to enchant discerning clientele.

Key achievements:

●Achieved remarkable cost savings by streamlining operational processes and identifying efficient solutions, resulting in increased profitability and enhanced financial performance.

●Successfully cultivated strategic partnerships with influential stakeholders, amplifying the brand's presence and expanding its reach in high-end schools and communities.

●Elevated the brand's reputation by flawlessly organizing and executing captivating events, leaving a lasting impression on attendees and fostering strong brand loyalty.

Carmina Villegas SAS - Colombia 2018 – 2020

Franchise Store Manager

Orchestrated the franchise store management for Carmina Villegas, showcasing unparalleled expertise in overseeing the exclusive distribution of esteemed tabletop brands like Christofle, Villeroy & Boch, Rosenthal, and Vista Alegre. Crafted a powerhouse sales team through meticulous training and development to surpass sales objectives and consistently exceed customer expectations. Fostered a culture of excellence, ensuring all customer interactions are imbued with sophistication and professionalism. Established innovative initiatives and collaborated with renowned designers and influencers to curate awe-inspiring displays and captivating store experiences, solidifying brand's position as a purveyor of luxury.

Key achievements:

●Executed flawless sales strategies, leveraging market insights and consumer trends, to drive unprecedented revenue growth and establish the franchise store as a coveted destination for luxury tabletop products.

●Implemented 360 strategy, boosting brand awareness, sales (+18%), and fostering exceptional customer relations.

●Demonstrated exceptional leadership skills in building and training a high-performing sales team, resulting in surpassing sales objectives and delivering exceptional customer service.

Luxury Brands Distributions (Marcas de Lujo Distribuciones) - México 2013 – 2018

Project and Business Manager

Spearheaded the development of a premium perfume brand, overseeing market research, fragrance selection and testing, branding, packaging, and merchandising guidelines, resulting in a successful and timely product launch. Orchestrated the planning and execution of a press launch event, including event planning, development of press release materials, and event realization, generating significant media coverage and brand visibility. Identified new business opportunities, partnerships, and collaborations to expand the brand's market presence. Monitored and evaluated business performance metrics, evaluating areas for improvement, and implementing corrective measures.

Key achievements:

●Successfully negotiated with trade partners to include the brand in retailers' catalog through an effective point-of-sale (POS) strategy, digital distribution, and media strategy.

●Championed at securing a consistent positive trend in the market share of the brand, prior to its launch.

●Achieved exceptional market reception and brand recognition within the first three years, surpassing growth targets and establishing a strong foothold in the luxury fragrance market.

Puig Mexico SA de CV - México 2011 – 2013

Marketing Director

Devised a comprehensive marketing strategy for the Puig Group Brands, including Carolina Herrera, Paco Rabanne, Nina Ricci, Prada, Adolfo Domínguez, Shakira, Agatha Ruiz de la Prada, Antonio Banderas, and others, catering to the premium, medium, and mass markets. Led product management, merchandising, and product training initiatives to ensure optimal brand representation and sales performance. Developed and executed a strategic media strategy and PR campaigns to enhance brand visibility and create buzz in the market. Planned and executed captivating events to create memorable brand experiences and engage target audiences.

Key achievements:

●Propelled Carolina Herrera to the position of the no. 1 fragrance brand in the market for the first time in 2011, achieving a remarkable year-on-year growth of 25% compared to the market's 9.6% growth.

●Significantly increased the market share of the Puig Group Brands to 12.4%, solidifying brand’s position as a dominant player in the industry.

●Fostered brand loyalty and customer engagement through innovative marketing initiatives, resulting in enhanced brand perception and market presence.

Additional Experience

Brand Manager for Guerlain LVMH Perfumes & Cosmetics – México

●Engineered a remarkable turnaround of the brand in the Mexican market, revitalizing its image, optimizing the distribution channel, and implementing strategic initiatives that led to a significant increase in sales and profitability.

●Spearheaded the recruitment and management of a highly effective sales team, instilling a culture of excellence and driving exceptional performance.

Marketing Manager for Givenchy LVMH Perfumes & Cosmetics – México

●Led the highly successful launch of brand's new makeup line, strategically positioning it among the prestigious Top 20 brands, despite employing a deliberately selective distribution strategy.

●Maintained brand's coveted position within the Top 3 for feminine fragrances, solidifying its status as a trendsetting icon in the luxury beauty industry.

Education

Industrial Engineering Universidad de Los Andes - Bogotá Colombia

Project Management Certification (In Progress) Cornell University

Digital Marketing Strategy and Planning Digital Marketing Institute

Basic Finance Course Universidad de Los Andes -Bogotá Colombia

Art History and Culture Instituto Tecnologico Autonomo de México

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