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Social Media Digital Marketing

Location:
Naples, FL
Posted:
July 10, 2023

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Resume:

Brian M. Keenan

*** *** ** ***. ******, Florida *4110 239-***-**** adx7hk@r.postjobfree.com

Personal Website Projects Link

https://bkeenweb.com

Objective

I would like to further my career in a work environment that will utilize and reinforce my technical and managerial skills in the design, development and marketing field.

Education

DEGREE DATE EARNED SCHOOL

· Major: B.S. Computer Science 1999 ITT Tech

Skills & Abilities

MANAGEMENT

· Total 25 years of comprehensive hands-on and managerial experience in the IT, Marketing and Advertising industry utilizing (Web Design, HTML, PHP, ASP, AJAX, SQL, MSSQL DATABASE DESIGN ASP.NET, SharePoint, Search Engine Page 2

Optimization, Social Media, Online Advertising, Print Advertising, Online Media, Video Production.

· Experience working in the complete Product development lifecycle from idea to execution.

· Excellent work ethics combined with effective communication and interpersonal skills.

· Ability to work well in both a team and individual environment.

· Skilled in training and mentoring new and existing team members. TECHNICAL SKILLS

· Web Design: UX, UI, Wireframes, Mashups, User Interfaces, Information architecture

· Web Technologies: PHP, ASP, AJAX, MySQL, MSSQL DATABASE DESIGN, C#,VB.NET, ASP.NET

· Print Advertising: Adobe Photoshop, Illustrator, InDesign

· Platforms & CMS: Magento, Joomla, Drupal, Word Press, GIT Software integration

· Databases: MS-SQL Server, MySQL

· Operating Systems: Linux, FreeBSD, Windows

· Software Experience: Adobe Creative Suite - Including Dreamweaver, Photoshop, Fireworks, After Effects, Premier Pro, In Design, Adobe Illustrator, PDF Pro, Sound labs, Microsoft Suite, SharePoint, Balsamiq-wireframing, Figma- Collaboration tool, Sharepoint development, Visual Studio, InVision, Adobe XD

· Online Advertising: PPC, Banner Design, Web Traffic Analysis

· Social Media: Management and Customization

· ADA Compliance: Standardization of all Web Properties as well as CANSPAM Act Email marketing Compliance.

· Saas: Implementation of products and demonstrations of online Software Services.

· Analytics: Comprehensive Analytics of websites and portals as well as AB testing procedures and reporting.

· SEO: Back link Development, Online PR, Content Development, Website Optimization, Adobe Analytics, Google Analytics, Search Engine Optimization, Performance Based Advertising, Digital marketing.

Page 3

· Online Video Production: Produce, Edit and Optimize Video for Export to all videos portals to enhance brand awareness.

COMMUNICATION

· I work well and communicate well with others and have the sense of humor to promote a fun work environment.

LEADERSHIP

· I have trained, organized and managed many team members over the years and have had excellent results.

Experience

WEB MASTER/GRAPHIC DESIGNER/SOCIAL MEDIA MANAGER FIRST FLORIDA INTEGRITY BANK FROM JULY 2012- TO PRESENT

· Reporting directly to the EVP, my responsibilities include but are not limited to the design and management of all corporate websites, mobile as well as Intranet Portals.

· The online marketing of all bank products.

· The social media footprint of corporation including the design, development and management of Facebook, Twitter, LinkedIn, YouTube, Google+, Yelp and Pinterest

· The development of Instructional Videos demonstrating products and software.

· The development of marketing campaigns for print and online promotions.

· The management of all online analytics. Reports and reputation management of all executives.

· Management of our ADA compliance policies and procedures.

· Design of all ATM interfaces.

· Design of all Wide Screen Branch Video Screens.

· In Depth Quarterly Reports, Including Google Analytics, Social Media and WEBCEO reports including, Web properties SEO optimization, bounce rates, Backlink Analysis and Testing, Keyword analysis, Competition Analysis, Heat Mapping Analysis, Ranking Analysis, ADA compliance reporting and progress.

· Online Social Media Employee Profile Monitoring.

· Product development, design and launch of all new and existing products, promotions, contests etc.

Page 4

· SharePoint development of a company-wide Goal Tracker for each employee, manager, and executive management.

WEB MASTER LUTGERT COMPANIES SOTHEBYS REAL ESTATE 2004 TO 2012

· Webmaster/ Mgr. for a large Florida based real estate development company WEB MASTER VERIO 1998 TO 2004

Web Technician for Fortune 500 Internet Company

To Whom It May Concern,

I had the pleasure of working with Brian Keenan for 11 years at First Florida Integrity Bank. I would strongly recommend him for a position in Web Development/Design and Digital Marketing. I am Heather Tice, Senior Vice President – Director of Marketing at First Florida Integrity Bank. I have 22 years of experience working in marketing, advertising and public relations. Brian is one individual that I have worked with who uniquely stands out among his peers. I remain impressed with his talent and ability to work quickly and creatively under short deadlines. During the time we worked together, his skills and understanding of our company’s brand and mission helped our team create extremely successful branding throughout our website, advertising and collateral.

One of my first experiences with Brian was on creating an advertisement for a short-run and unique advertising campaign. Our team needed help from Brian to create something out of the box and under a tight deadline. After a short explanation of our needs, he sent over a draft within the hour. That first draft not only exceeded our expectations, but it became our most successful advertising campaign to date.

In addition to his tremendous creative skills, he was an invaluable asset to our organization with his creation and coding of our company website. Brian created the entire website and remained on top of constantly recoding those pages to comply with all ADA standards. His impressive knowledge of Search Engine Optimization and digital marketing allowed our website to not only increase our traffic to the site, but always remain at the top of all internet searches. In addition to his creative and technical skills, Brian is also a great team member and is always willing to help another colleague. He was relied on to handle a tremendous amount of responsibilities and always surpassed expectations and time frames.

I am confident that Brian will be a great asset to any organization. If you need more information or specific examples, please do not hesitate to contact me at 239-***-****, or by email at adx7hk@r.postjobfree.com. As a recommendation letter likely only provides a snapshot of his talents and achievements, I would be happy to further elaborate on my time working with Brian. Sincerely,

Heather Tice

SVP – Director of Marketing

First Florida Integrity Bank

Dear Sir or Madam,

It is my pleasure to provide a letter of recommendation for Brian M Keenan. Brian has served as my Web Developer since 2015 where he supported all web development, graphics, and the Social Media presence for First Florida Integrity Bank.

He has proven to be highly creative in meeting the objectives of the company while always maintaining a consistent team player attitude. He has shown he will do whatever it takes to get the job done, including helping develop the skills of others.

I feel honored to have worked closely with Brian, but more importantly I got to know him personally. His creativity is overshadowed by his huge heart he puts into everything he does. Given the opportunity I would not hesitate to hire Brian to work for me again.

Sincerely

Peter Setaro

Senior Executive Vice President-CIO



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