Peter Krug

*** ******* ******* **., ******, FL **713 l adx7e8@r.postjobfree.com l 407-***-****

TARGET: Professional Sales Representative, Key Accounts Manager, Business Development Manager or District Manager for a Pharmaceutical/Biotech or other leading company.

Over 20 years of sales and team leadership success within the business, pharmaceutical and healthcare arena as a Professional Sales Representative, Territory Sales Manager, District Sales Manager, Key Accounts Manager and Area Business Manager; multiple award winner consistently receiving top ranks for driving record levels of sales, profits, and market share. 6-time National Sales Representative of the Year and 2-time Regional District Sales Manager of the Year, Multiple Year President’s Club Honoree.

Committed to a consultative-based sales approach with a customer-centered focus. Personally, developed many physicians and specialists as product speakers and advocates that resulted in increased sales throughout the nation.

Talent for assuming responsibility for underperforming territories and affecting positive change through very quickly developing personal relationships and garnering trust from accounts; Usually exceeds all sales goals: Always one of the best producers in a company; Promotes sharing of best practices and development of cross pollination of sales successes and techniques between areas of responsibility.

Expert communicator, negotiator, and trainer, at ease making detailed C-Level and Technical Presentations.

Core Competencies Include:

Sales & Sales Management · Customer Acquisition · Account Management · Staff Training & Development

Competitive Sales Negotiations · Lead Generation · New Start Ups & Territory Expansion · Networking & Prospecting

New Product Launches · Business Development · Multi-Level & Consultative Sales · Relationship Management

Project & Program Management · Process Improvement · Problem Solving · Cost Control · Revenue Growth

PROFESSIONAL EXPERIENCE

MAITLAND LABS, Orlando, FL (3/2018 – Present)

HYBRID VICE PRESIDENT OF SALES, CENTRAL FLORIDA

Responsible for the sales and business success of Maitland Laws, a 503B Pharmaceutical Company in the Central Florida area. Maitland Labs is a fully certified cGMP 503B Pharmaceutical company that specializes in manufacturing injectable products that appear on the FDA's Drug Shortage List. Its charter is to develop relationships and become full-fledged partners with their healthcare provider customers so that they may help them provide much needed shortage or back-ordered injectable pharmaceuticals to their patients.

Played a key Responsible for the sales and business success of Maitland Labs, a 503B Pharmaceutical Company in the Central Florida role in the start-up and rapid growth to profitability of the company

Daily present to C and V Level Executives in professional /complex selling environments.

Responsible for developing sales from 0 to over $5 Million in less than 10 months.

Developed a Regional Sales Force that was responsible for over $35 Million within 5 years.

Established key business relationships with leading distributors, wholesalers, healthcare systems, outsourcing,, online pharmaceutical providers, hospitals, Veterans Administration/Military and Emergency Medical Accounts that will provide the foundation for the growth of the company well into the future.

ABL MEDICAL COMPANY, Orlando, FL (10/2011 – 3/2018)

TERRITORY SALES/KEY ACCOUNTS MANAGER

Accountable for the start-up and management of a brand-new sales territory and revenue generation for a newly licensed wound care product. Serviced and maintained major client accounts from Stuart, FL to Tallahassee. This included, but was not limited to 4 Grossman Burn Centers; Florida Hospital System Burn Centers; Florida Hospital System Wound Care Centers; Podiatrists who treat diabetic ulcers; Vascular Surgeons; Oncologists who treat Radiation Burns; Orlando Regional Hospital System Wound Care Centers; Northridge Hospital Wound Care Center, and many other wound care centers in the assigned territory. Demonstrated a deep and rich product knowledge and developed/mentored key regional and national speakers. Established and maintained quality provider and key opinion leader relationships and encouraged information sharing with other leading Physicians resulting in increased sales. Worked closely with product advocates, materials management, pharmacies, group purchasing organizations, and formulary acceptance and created/applied programs to capture market opportunities, accelerate expansion, grow revenue, and improve profitability.

Notable Achievements:

Rapidly developed product trials and advanced acceptance of a newly approved wound care product into 8 major accounts in 7-months (Sales Performance is presently 200% of quota; #1 in the country out of 50 Sales Reps).

2012 National Territory Sales Manager of the Year (#1 out of 28)

2013 National Territory Sales Manager of the Year (#1 out of 45)

2014 Sales Performance 250% of Quota; Increased sales by over $1.8 Million from previous year (#3 out of 50).

2016 Sales Performance 150% of Quota (#3 out of 50).

2018 National Territory Sales Manager of the Year (#1 out of 50)

Daily present to C and V Level Executives in professional /complex selling environments.

Personally coached and mentored highly regarded Territory and National Physicians, PA’s, and Nursing Speakers that drove sales throughout the nation (i.e., included Dr.’s Peter and Richard Grossman, Kurt Richards, and Stephen Hanson of the Grossman Burn Centers, the largest and most influential Burn Center in the country).

MAJESTYK CONSTRUCTION COMPANY, Orlando and South Florida, FL (12/2004 – 10/2011)

GENERAL SALES MANAGER, COMMERCIAL SALES DIRECTOR, and KEY ACCOUNTS MANAGER

Managed staff of nine and provided operational oversight for this commercial and residential roofing construction company that included homes and commercial building projects valued from $800K to $5M throughout Central and South Florida. Created, applied, and administered plans and programs for staff development and sales growth. Prepared sales materials and specialized in C-Level and Technical Presentations. Oversaw full project scope from start-up to completion and ensured all budget, quality workmanship, and schedule goals were met.

Notable Achievements:

Played a key role in the start-up and rapid growth of business and attained 200% of personal goals.

Developed a highly successful 12 legged lead generation system to provide qualified motivated leads to sales representatives; this included efficient and economical utilization of the Internet; Cost per Click Advertising; Print Media; Networking; Professional Alliances for on-going referral sources; National Associations; Local, Regional and National experts; as well as Regional and National Manufacturers.

Led staff and operations for business that netted over $1.8M in sales within 12-months; 200% of quota and grew sales over 28.5% from year-to-year, 125% of quota.

Attended Sandler Selling System with sales team and incorporated successful techniques into our sales process for sustained business growth and development.

Established and maintained a satisfied client base and capitalized on opportunities for up sales through business expansion into metal gutters and fascia.

SCHERING-PLOUGH PHARMACEUTICALS COMPANY, Orlando and North Florida, FL (1/2004 – 12/2004)

DISTRICT SALES MANAGER

Managed staff of 10 and provided operational oversight for product sales of Zetia and Vytorin for Cholesterol Management, and Claritin and Clarinex for Allergy Management. Led team that serviced and maintained key client accounts that included but were not limited to Family Practice and General Physicians, Allergists, Hospitals, and Cardiologists. Created, applied, and administered corporate-wide marketing programs and trainings; fully developed Area Sales Representatives throughout assigned territory that included Orlando to Panhandle of Florida.

Notable Achievements:

Served as a valued resource liaison to Physicians and Sales Representatives on all product offerings.

Maintained a highly satisfied customer base with focus on a consultative selling process and the best interest of patients.

Grew customer base by 125%, existing accounts by 140%, and achieved 134% of quota; awarded District Sales Manager of the Year in 2004 out of 95 Districts.

AVENTIS PHARMACEUTICALS COMPANY, State of Florida (1/1998 – 1/2004)

AREA BUSINESS MANAGER

Managed staff of 10 and provided operational oversight for pharmaceutical product sales that included Synercid, an IV Antibiotic for MRSA and VRE; and Lovenox, a Low Molecular Weight Heparin that is used in Cardiology, Family Practice, Orthopedics, and Surgery to prevent blood clots. Created, applied, and administered corporate-wide marketing programs and trainings; fully developed Area Sales Representatives throughout entire state of Florida.

Notable Achievements:

Coached and mentored Area Sales Representatives in effective consultative sales strategies that focused on patients and grew customer base by 120%.

Achieved 120% of quota in 2003, 132% in 2002, 145% in 2001, and 120% in 2000.

Received National Sales Representative of the Year Award in 1999 and Area Business Manager of the Year Award in 2001. Continuously ranked in the Top 15% in the Nation (i.e., 2001-2003 Area Performance Rated as Top 10% in the Nation).

Developed and applied an Indigent Patient Product Program that supported indigent patient product usage throughout the nation and a fair Sales Compensation Plan that increased staff morale, retention, and productivity.

BAXTER HEALTHCARE CORPORATION, HYLAND DIVISION, Los Angeles (1/1995 -1/1998)

MANAGER, SALES OPERATIONS AND ADMINISTRATION and MEMBER OF THE HYLAND DIVISION KEY ACCOUNTS TEAM

Managed 3 assistants and all aspects of Sales Operations and Administration for an $800 million division. Established sales quotas, developed sales compensation plans and sales reporting models, performed sales trend analysis, and acted as a liaison between sales and marketing.

Notable Achievements:

Member of a 4-person National Accounts and Reimbursement Task Force which developed pricing strategies, reimbursement support and corporate programs for all National Accounts.

Member of a 3-person Product Management Team responsible for the U.S. market launch of Anti-Thrombin III (AT-III).

Instrumental in directing and motivating the National Sales Force to achieve exceptional sales growth and was an integral member of product development and marketing teams.

Interacted daily with the Corporate President and Vice President, Sales and Marketing and briefed Senior Management at monthly Executive Staff Meetings.

Recognized for outstanding contributions in support of the field sales force by being awarded the 1997 National Excellence in Sales Support Award.

HYLAND DIVISION SALES SPECIALIST

Responsible for the sales growth and development of all aspects of customer accounts in a four-state territory with a sales quota of over $6 million. Successfully implemented corporate marketing programs, presented current medical literature, nurtured positive relationships with customer accounts, developed favorable product guidelines and organized educational symposiums utilizing nationally recognized speakers.

Notable Achievements:

Increased territory sales by over 380%.

The Nations #1 Sales Producer out of 60 in total dollars sold and sales to quota achievement in 1995 and 1996.

Increased new product sales by over $2.3 million.

Converted 6 major accounts from competitors’ products including the Cleveland Clinic and University Hospitals of Cleveland.

Awarded the 1995 and 1996 National Sales Representative of the Year Awards.

Ranked 1st out of 60 in sales and clinical training.

EDUCATION

Bachelor of Science with Specialization in Mathematics, United States Naval Academy, Annapolis, MD

Professional Development: IBM Sales Training 101; Pfizer Inc. 12 Month Management Excellence Training Program; Baxter Healthcare Corporation 6 Month Management Fast Track Program; Aventis Pharmaceuticals 8 Month Management Development Program; 12 Month Sandler Selling System Graduate and Participant in the Sandler Sales Presidents’ Club

Other Military Training:

US Navy Nuclear Submarine Engineering Officer of the Watch/In-Port Duty Officer; US Navy Nuclear Submarine Officer of the Deck/Command Duty Officer; and US Navy Submarine Nuclear engineer.

ACTIVITIES & ASSOCIATIONS

Active Philanthropist who developed and continues to manage a 501(C) Charitable Organization that benefits hundreds of families in Central Florida known as The WWIINN Project (Widows and Women with Infants in Need Now!) since its inception in 2004. Spearheads major volunteer recruitment (over 1,800 volunteers to date), fundraising efforts, and plans/programs to advance initiative and help the less fortunate.

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