ROBIN BURNETTE

adx67m@r.postjobfree.com

786-***-****

OBJECTIVE

To find a challenging position that suits my Sales and Marketing Mindset

SKILLS

Seasoned Executive Leader with over 20 years of experience providing operational oversight and full project life-cycle management in wholesale and retail endeavors. Extensive experience in all aspects of business leadership, including market share analysis, market expansion, business development, budgeting, strategic plans, crm, and team leadership. Continually exceeds expectations by building valuable relationships and works well with people at all levels of an organization, including stakeholders, management, team members, and clients.

EXPERIENCE

RENOVA DIGITAL

CEO

Currently

Development of infrastructure, CRM, Sales Team, VSL, Virtual assistance, Automation, and website for the company.

Changed this company from only doing automation on linked in to a complete digital marketing company.

Servicing clients within the Digital marketing world.

Directing and managing 21 employees.

Training clients to use technology to drive sales.

Developed a complete suite for businesses driving automation and lead generation to completion.

Have scaled to 84 customers already in 2 years.

NETWORK TEST LABS/ CYBER CLAN

NORTH AMERICA SALES DIRECTOR

From 01/2018 to 11/2020

Leading the North American Sales and account management team covering business Cybersecurity services for computer emergency incident response, vulnerability and penetration testing, managed security services provisions, and cyber security services consulting.

Develop a complete Incident Response team customized around what the Lloyds of London Insurance Syndicates wanted in place.

Managing 10 quota-carrying national sales executives responsible for selling a complete suite of cybersecurity products and services that focus on high-level business strategies to mitigate enterprise risk.

Achieving over 11 million in total contract value revenue for new and established accounts, developing a formal account management group within the sales team to help leverage existing client relationships by driving home incremental revenue through cross-selling opportunities accounting for over 3 million in total contract value revenue.

Building out the sales team and mentoring business development executives to develop sales skills resulting in consistently getting over 75% of the members to their yearly quotas.

Implementing a tight, coordinated communication system between sales, management, and product/technology groups to maximize revenue from new product and feature roll-outs by better serving customers and helping shape product roadmaps based on client feedback.

Developing quarterly client and prospect events to help advance late-stage deals while continuing to foster community across the client base, achieving 97% client retention and expanding current client base by 25 % to grow revenue in front office solutions by 47% annually.

Instituting a new budget plan for future growth in proper segments of the business for better return on investment, growing gross margins from 32.5% to 64% in under 18 months.

Learning the entire operations and culture of cybersecurity business environment to then launching an entire new structure for NTL’s budget while leading and training staff in marketing, and development of key client relationships.

Home Hardware Stores Limited

Western Canada Director

02/1995 to 11/2017

Oversaw the profitability of 490 stores throughout Western Canada, leading marketing/sales efforts through traditional and digital channels including networking, print advertising, website presence, social media, and other online marketing opportunities.

Spearheaded the purchase of and acquisition of Beaver Lumber LLC, leading the projects full lifecycle development from inception to completion, which included transitioning 128 stores from Molson Canada to Home Hardware LTD, additionally helping 128 Managers transition into becoming owners.

Negotiated service-level agreements with clients to define responsibilities and obligations to ensure a win/win relationship, supervising service delivery to meet customer project specifications, budgets, and deadlines.

Led an environment of trust and credibility with clients as an outsource provider, interfacing with clients daily regarding requests/issues and providing superior customer service by lines of communication.

Formulated and implemented the strategic plan that guided the business direction as well as oversaw all operations in accordance with the direction established in strategic plans, evaluating the success in reaching established goals.

Created and maintained project budgets including securing internal approvals for capital funding, providing budget analyses such as cost models and trending, and delivering value engineering.

Drove the company to surpass sales, profitability, cash flow, and business goals while spearheading the development, communication, and implementation of effective growth strategies and processes.

EDUCATION

University of British Columbia

Marketing & Sales Management

06/2000

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