Maureen McCauley

Havertown, PA *****

Professional Summary:

Advertising copywriter with more than 30 years of experience creating 360 B2B and B2C campaigns using all forms of media including TV, radio, print, outdoor, collateral, digital, videos, blogs, social and more.

Highly organized and able to thrive in a deadline-driven environment.

Works well as an individual or as part of a team.

Skilled in several areas including healthcare, health and wellness, marketing to women, entertainment, beauty, retail, food, wine and spirits, legal, financial, supermarkets, banking and more.

Have helped to rebrand several large companies including Penn Medicine, WeTV, Temple Health, Acme Markets, Fox Chase Cancer Center and more.

Professional Skills:

Highly experienced Copywriter, Proficient in Microsoft Office Applications, Strategic Thinking, Editing, Proofreading, Communication, Problem Solving, Collaboration and many workshare platforms such as Slack, Jira, Google Docs, Workfront and more.

Education:

BA in Communications Ad Major/Creative-Writing Minor

Loyola College in Maryland

Work Experience:

McCauley Creative

Freelance Copywriter Oct 2006 - Present

Responsibilities include Writing and producing print, radio, tv, collateral, digital, SEO, emails, outdoor, websites, banner ads, concepts, headlines, taglines, name exploration, total campaign development, social media, blogs, content and much more.

Clients Include: Penn Medicine, Temple Health, Jefferson Health, Comcast, Capital One, Pennsylvania’s Fine Wine and Good Spirits, Revlon, Mally, bare Minerals, Philosophy, Philadelphia Parks and Recreation, Hank’s Root Beer, IKEA, The Pennsylvania Ballet, Tierney Communications, Razorfish Health, NBC/IVillage, Wetv, Oxygen Media, Learning Ally, QVC, Fox Chase Cancer Center, Hackensack University Medical Centre, Krasno, Krasno and Onwudinjo, WILT.com (Work Injury Legal Team.com), Bodek and Rhodes Clothing, Karma Communications, The Brownstein Group, Charley Inc., and many more.

QVC - West Chester, PA

Senior Copywriter Jan 2005 - Oct 2006

Responsibilities Included: Writing and producing TV, print, direct mail, advertorials, web content, editorial copy for QVC, as part of their in-house creative services team. It was a small team that serviced an enormous and very diverse group of vendors including Bare Essentials, Stila Cosmetics, Mally Cosmetics, Motto Clothing, Michael Kors, Joan Rivers Jewellery and The QVC Brand.

Red Tettemer Inc. - Philadelphia, PA

Senior Copywriter Nov 1999 - Sep 2004

Responsibilities Included: Building brands, writing and producing campaigns for TV, radio, print and online.

Clients Included: We: Women’s Entertainment, Comcast, A&E, The History Channel, Time Warner Cable, The Weather Channel, Revlon, National Geographic, Fox Cable Networks, WICT, The Franklin Institute, Tribe.Net and more.

Earle Palmer Brown/RCI - Philadelphia, PA

Senior Copywriter May 1997 - Oct 1999

Responsibilities Included: Writing and producing TV, radio, and print for various clients, particularly Acme Markets.

Clients Included: Acme Markets, Colonial Bank, Gmac, Ampco Express Airport Parking.

Reimel Carter - Philadelphia, PA

Copywriter Aug 1994 - May 1997

Responsibilities Included: Writing and producing TV, radio, and print for Acme Markets and various clients.

Clients Included: Acme Markets, Meridian Bank, Colonial Bank, Beneficial Savings Bank, The Philadelphia Orchestra, upstairs at Varalli, Labrum & Doak Attorneys at Law, St. Mary Hospital, Penco Products.