CAREER SUMMARY

• Executive Marketing Leader with 15+ years of experience and a proven background in

successful marketing campaigns, leveraging expertise in market analysis, product positioning, and consumer behavior insights to design and lead high-performance teams in strategic marketing initiatives, driving brand awareness and bottom-line profitability

• Performed as Channel Partner Marketing Project Manager, leading a team of 8 people and maintaining budgets upwards of $200K, overseeing the development of marketing strategies for products within the channel partner team

• Established a foundation to achieve delivery in a timely manner and made sure that growth is always positive, earning positive clicks, the purchase of more products, and expanding ROI with current year expectations of a 15% - 20% increase

• Facilitated deep dives to gather information recognizing audience preferences and used the current trends to assist vendors with email and social media marketing for online solutions

• Developed and cultivated relationships with 6 YouTube and Instagram Influencers and signed and scripted content partnership collaborations, resulting in an 11% conversion rate and 5X optimized CAC

PROFESSIONAL WORK EXPERIENCE

ELANCO ANIMAL HEALTH – GREENFIELD, IN (REMOTE)

Channel Partner Marketing Project Manager 2022 – 2023

• Performed as Channel Partner Marketing Project Manager, leading a team of 8 people and maintaining budgets upwards of $200K, overseeing the development of marketing strategies for products within the channel partner team

• Oversaw the execution of strategic Marketing plans, leading local portfolio strategy with distribution and creating and delivering pricing, profitability, and promotional guidance

• Established and monitored KPIs and metrics regularly and connected with Marketing, leveraging information to drive discussion, deliver feedback, answer questions, and guide decision-making

• Directed cross-functional teams in driving the execution of marketing tactics within the channel partners, ensuring global brand plans, positioning, and playbooks were executed accurately

• Created and launched customer insight strategies to deliver compelling brand messages and portfolio value propositions

• Collaborated with various stakeholders to understand and influence guidelines, regulate issues, influence the sales cycle process, and Salesforce alignment and education

• Developed and cultivated cross-functional relationships with the Marketing team and Commercial Management, supporting top organizational performance

• Built innovative programs and utilized representative incentives to drive increases in ROI, resulting in a 13% increase each year

• Established a foundation to achieve delivery in a timely manner and made sure that growth is always positive, earning positive clicks, the purchase of more products, and expanding ROI with current year expectations of a 15% - 20% increase

• Functioned as an integral member of the Channel Leadership Team, managing marketing and promotional campaigns focusing on driving improvements in brand awareness within the targeted market audience

• Responsible for developing and managing channel programs, maintaining that all align with the Elanco code of conduct and best business practices

• Deliver strong leadership for Marketing Campaign execution, leading brand implementation plans, Marketing Mix decisions, media planning, and agency management

MIDWEST VETERINARY SUPPLY – LAKEVILLE, MN

Marketing Project Manager 2017 – 2022

• Responsible for overseeing a team of 15 people and maintaining upwards of $30K budgets, developing, managing, and executing all organizational marketing collateral

• Utilized best practices to provide Marketing support, coordinate vendor Marketing opportunities, create custom Marketing materials, and plan annual Marketing campaigns, performing market analysis regularly to ensure up-to-date knowledge for forecasting and decision making

Kelly Schwieger

763-***-**** Robbinsdale, MN adx5gj@r.postjobfree.com linkedin/in/kelly- schwieger

• Project Management

• Cross-Functional Team Leadership

• Strategic Marketing Campaigns

• Market Analysis

• Product Positioning

• PR & Social Media Strategy

• Brand Partnerships

• Relationship Building & Management

• High-Level Negotiations

• Communications

• Brand Development

• Stakeholder Management

• Program Management

• Budget Management

CORE COMPETENCIES

• Developed solid body content that included template-based designs, providing easily branded tools for a diverse group of users

• Led various projects to deliver Bi-weekly Newsletters, a Yearly Catalog, and client-facing materials, as well as resources to support multiple staff and vendors

• Leveraged various social media platforms to create and launch a presence for the division and created time-sensitive marketing collateral to attract prospective customers

• Performed deep dives to gather information recognizing audience preferences and used the current trends to assist vendors with email and social media marketing for online solutions

• Worked within outside vendor requirements to develop content ideas, providing strategic promotional-based marketing campaigns

• Integral in creating a training platform for the Sales department, providing a platform to learn detailed information about the organization’s products, expanding knowledge, and supporting sales growth

• Designed the catalog with ads and set up all content, utilizing company family and employee homes and livestock in marketing pictures delivering a 20% ROI

MANADA TECHNOLOGIES – WAYZATA, MN

Director of Sales and Marketing, Advance Products Division 2016

• Stood up the sales department for the startup company and assisted with the growth of the division by generating new leads, utilizing presentations, conference calls, and networking to build and enhance client and potential client relationships

• Established a focus on the staff needed to support organizational growth and introduced the use of a sales software program to track all sales activities

• Leveraged innovative technology to create various marketing materials, expanding brand awareness and driving company growth DC GROUP – MINNEAPOLIS, MN

Client Relations Manager 2015 – 2016

• Functioned as Client Relations Manager providing inside sales while gaining expertise within both sides of marketing, delivering 5 – 6 new customers with $60K+ accounts

• Gained extensive knowledge of the organization’s products and services to drive successful communication with clients and prospective clients, delivering presentations of detailed information to secure sales

• Created and implemented new marking materials that were related to the organization’s services, expanding brand awareness and contributing to sales growth

• Facilitated quick turn-around on quotes with clients to secure client retention, utilizing ongoing communication to ensure understanding and delivery of individual client needs

• Developed relationships with and communicated with the Sales team daily concerning qualified opportunities, utilizing new services to expand contracts delivering a 10% growth with existing clients YELLOW BRICK ROAD – PLYMOUTH, MN

CAO, Office Support, Manager 2006 – 2015

• Leveraged expertise to develop a strategic marketing plan focused on advertising new locations and community events, as well as bringing in new clientele, supporting the expansion of the organization from 1 in-home to 5 standing centers

• Responsible for overseeing each director of the 5 locations as well as all teachers for infant, toddler, and pre-school age classes at the base location, establishing schedules and maintaining the day-to-day operations

• Ensured ongoing compliance with all state and local licensing and safety requirements, utilizing innovative technology to create a filing system to maintain all client information, policies and procedures, as well as emergency plans

• Created a high-functioning work area for 6 teachers within a limited space with only 3 desks, maintaining an environment that fostered creativity and ensured effective and efficient performance

• Provided regular staff training to ensure the understanding of the latest information, as well as providing mentoring concerning customer relations, business management, and communication, assisting in finding ways to solve problems within the workplace effectively

EDUCATION CERTIFICATIONS COMMUNITY INVOLVEMENT ARGOSY UNIVERSITY – CERTIFIED VETERINARY TECHNICAL AMERICAN INTERCONTINENTAL UNIVERSITY – BACHELOR OF BUSINESS ADMINISTRATION, MAGNA CUM LAUDE SHAW ACADEMY – PROJECT MANAGEMENT CERTIFICATION

ARMSTRONG COOPER YOUTH HOCKEY ASSOCIATION (ACYHA) – COMMUNICATIONS AND MARKETING DIRECTOR, BOARD MEMBER

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