Business Development Social Media

Pam Roes

Greater Savannah,GA Area

***@**************.*** • 609-***-**** • Twitter - @pamroes

Professional Summary

Enterprise Sales • SaaS • B2B Integration • API • Managed File Transfer

Solution Selling • Content Writing • Customer Experience

Marketing Automation • Social Media • Market Research

Vendor Management • e-Commerce

Demand Generation Strategies • Account-Based Marketing

Agile Methodologies • DevOps

Professional Experience

Jumpcrew - Nashville, TN (Remote) September 2021 - Present

•Dedicated outsourced sales resource for Knightscope, a leader in Security Robots. Part of a team that developed launch strategy and implemented email marketing and prospecting campaign. Met daily outreach KPIs.

Vendisys - San Francisco, CA (Remote ) 2020- 2021

Sales Executive

·LeadGen Meeting-Ready lead campaigns to late stage start-ups and larger organizations

FraudFix - Lakewood, NJ 2019

New Business Development

·Marketing/Business Development launch for E-commerce SaaS Fraud Detection Start-up. Content Development, Marketing Strategy, and Prospecting.

Vision & Voice Communications - Pennington, NJ 2018 -2021

Marketing & Sales Consultant

•Projects included - Salesforce reports design and data management for migration, Content Writing, Social Media program implementation, Demand-Generation and ABM Strategies, Social Selling messaging, Business Development campaigns, and events.

•Developed segmentation strategies, forecasts, business cases, and associated marketing programs for Multiple Channel Marketing.

Axway – Phoenix, AZ (Remote) 2016-2017

Account Executive

Exceeded competitive sales quota and drove generation of $1.6M pipeline in 2017.

Successfully increased reach and sales for Mid-market and Enterprise Supply Chain, Emerging Industries, and Government accounts. Identified Pharmaceutical Serialization solution opportunities.

Part of RFP delivery team. Wrote content and received input from Sales, Marketing, and Product Management. Managed content with RFP Template. Met deadlines.

Knowledgeable about API Management Platforms, Dev Ops, Managed File Transfer (MFT), B2B Integration, Mobile App Development, and Data Analytic Tools.

Bridge Solutions Group (IBM Premier Partner) – Fort Lee, NJ (Remote)

Account Executive 2014-2015

Cultivated and grew IBM and JDA partner alliances with key clients to build $1M pipeline in new business. Designed co

-marketing strategy to increase partner engagement and capitalize on emerging industry trends.

Created and launched new business strategies for IBM E-commerce, Managed File Transfer (MFT), and B2B integration solutions, including Professional Services. Presented PIM Data Integration Solutions.

Hiperos – Branchburg, NJ 2013-2014

Account Executive- Sold Global Vendor Management SaaS solution, including - payments tracking, reporting, and analytics.

Proactively identified and accessed new market opportunities. Defined target account and key individual prospects lists. Created messaging and tracked email campaigns using Marketing Automation Platforms (Pardot, Hubspot).. Served in key role as Customer Success liaison, generating successful relationships with account stakeholders and banking associations as well as third-party SaaS vendors.

Vision & Voice Communications – Princeton, NJ 2011-2013

Marketing Consultant

Led multiple projects including SaaS Start-up Partner Development, Direct Marketing, and Content Management strategy for Apparel Brand Research Agency.

Director of Development and Grant Writer for a non-profit. Orchestrated rebranding and social media strategy. Content writer for all marketing outreach - Social Posts, Website, Events, and Press.

Managed design, launch, and execution of multiple market research Projects.

Directed all aspects of embedded AGILE Coaching engagements. Designed program to standardize AGILE methodology across product development teams at NBC and Comcast.

Sterling Commerce, an IBM Company – Dublin, OH (Remote)

Inside Sales/Strategic Account Manager 2004 to 2010

Achieved results through strategic relationships and world-class customer experience, driving +$21M in 2009, $1.3M Costco contract, $200K in quarterly revenue from MFT sales, and $12M in annual maintenance.

Collaborated directly with legal team, leveraging competitive intelligence and negotiation skills to structure win-win agreements.

Served as primary Customer Experience contact for 200+ Enterprise E-commerce clients, retail accounts, and major financial institutions.

Slashed sales cycle through coordination of customer-facing calls with multi-disciplinary billing, legal, and engineering teams.

Additional marketing experience with GFK Research, Opinion Research, and an Information Security Start-up.

Bachelor of Arts in Communication & Philosophy

Boston College – Chestnut Hill, MA

DiscoverOrg Sales Certified Partner 2018 • Solution Selling Training - Axway 2017

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