Vladyslav Shevchenko

Performance Digital Marketer - (Focusing Email Marketing/CRM Systems)

I'm a Full Stack Marketer in Digital, Advertising & Communications with 6+ years of experience. Continuously show success in improving the brand image, accomplished through planning, and implementing strategies, initiatives, and creative campaigns. As well, I have experience in team management and customer rela- tions. Overall, I’m obsessed with marketing and always hungry for more challenges to acquire new knowledge and keep abreast of new technologies.

Authorized to work for any employer in the US without visa sponsorship* adx4o2@r.postjobfree.com +1-757-***-****

1009 N 17th ct Hollywood FL 33020/US linkedin.com/in/shevchenko-vladyslav WORK EXPERIENCE SKILLS & TOOLS

09/2019 – 12/2020

Performance Marketing Lead - HERE Technologies

Berlin, Germany

Lead a team of 8 specialists:

Media Buyers (CPM, CPC, CPA);

SEA Managers (Search & Display Advertising);

Social Media Advertising & CRO Managers;

Content & SMM Managers;

04/2017 – 09/2019

Overall Marketing Specialist - NING Interactive Inc Kyiv, Ukraine

Search Engine Advertising (Search & Display);

Social Media Advertising;

Social Media & Content Marketing;

Email Marketing.

05/2016 – 06/2017

Digital Marketing Manager - Cryptopay Ltd

Saint-Petersburg, Russia/London, UK

PPC Campaigns;

SEO & Content Marketing;

Website, Landing Pages, CRO.

06/2015 – 09/2016

Performance Marketing Specialist - EvoPlay

Kyiv, Ukraine/Nicosia, Cyprus

Search Engine Advertising Campaigns (Search & Display); Social Media Advertising Campaigns.

SMM - Canva, Quintly, Hootsuite, Sendible, Buffer, PromoRepublic, PublBox, Amplifr.

SEO - Semrush, Ahrefs, PageSpeed Insights, Seoquake. Dynamic Retargeting & Remarketing - Criteo, Adtarget, Marketgid.

Website Analytics - Google Analytics, Tag Manager, Tag Assistant, FB Pixel, SimilarWeb, Alexa.

EDUCATION

Digital Marketing, Advertising &

Communications Management

Kyiv Academy of Media Arts

CERTIFICATES

- Google 360: Analytics, Search Ads, DisplayVideo, Data Studio, Tag Manager, Optimize, Surveys.

- Microsoft, Power BI.

- SkillBox, Digital Marketing & Advertising.

LANGUAGES

Russian, Ukrainian

Native or Bilingual Proficiency

English

Full Professional Proficiency

Deutsch

Limited Working Proficiency

Polish

Elementary Proficiency

Responsible:

Responsible:

Responsible:

Responsible:

Search Engine Marketing - Google, Yahoo, Bing Ads. (Search

& Display).

CRM and Email Marketing.

Master's degrees in Management & Engineering

Work as part of a CRM team to create engaging and compelling emails in Salesforce + Klaviyo for UK, AU/NZ, DE and US audiences; Own and create the email content calendar for brands’ CRM programs that supports 100k - 2MM+ member database; Implementation of trigger chains (acquisition, direct, retention); Design and develop email content including copywriting, proofing, image, coding, creating/segmenting lists scheduling emails, A/B testing, and quality assurance. All emails require dynamic content based on user/member profile (behavior, preference, etc.) Work closely with 3rd party brand representatives, copywriters, designers, and content teams to feature 3rd party content in broadcast campaigns.

Self-Employed - 20+ Freelance Projects in Email

Responsible: Worldwide

Marketing Automation - HubSpot, Marketo, Pardot.

Email Marketing - Stripo, Salesforce, Klaviyo, SendGrid, MailChimp, Customer.io, MailGun, UniSender, Emarsys. Social Media Advertising - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, Quora Ads.

Data Visualization - Google Data Studio, Tableau, Microsoft Power BI.

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