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linkedin.com/in/jenniferclarkmoore Jennifer C. Moore Venice, CA 90291

917-***-****

MARKETING & ADVERTISING EXECUTIVE PASSION FOR EMERGING BRANDS High-performing, senior marketing professional with a track record of delivering on brand strategy and objectives across corporate and agency experience. Empowering team leader and a proven ability to maintain long-term client relationships and build business by understanding and acting on the client’s marketing objectives. Forward-thinking and results-oriented leader with ownership mentality and bias-for-action, with a rare combination of autonomous strategic thinking and brand management.

Official Member of the Forbes Communication Council with multiple published articles and editorial mentions. Pacesetting leadership style and yet also natural consensus builder with a holistic business perspective earned through entrepreneurial experience and company-side marketing specializing in emerging brands and those needing redirection.

Brand, Marketing & Advertising Strategy

Client-Agency Relationships

Annual Strategy & Marketing Planning

P&L Management

Cross-Functional Team Leadership

Digital & Omni-Channel Marketing

Brand Positioning & Content Strategy

Food & Beverage Expertise

Campaign Execution

Market Intelligence & Analytics

Team Leadership

Entrepreneurship & Real Estate

CAREER HIGHLIGHTS

Consistently adept at finding efficiencies and consolidation opportunities, having moved all strategic and creative development in-house, and creating more nimble organizational structures with greater impact, direction, and efficacy.

Led and developed all consumer campaigns for launch of Lyrica’s (Pfizer) first and second indications

(therapeutic purposes). Maximized the value of an $80M media plan through branded and unbranded campaigns, ultimately increasing market share by 22%+ within 6 months of second indication launch. Earned Pfizer distinction for record-breaking creative.

Having worked with some of the largest brands in the world, enables access to global perspective and experience to smaller brands. Single-handedly created successful, resonant strategic brand positionings and repositionings for six brands.

EXPERIENCE

JRJ Development Principal Licensed California Realtor DRE # 021*****-**** - Present Los Angeles, CA

Launched and lead a Real Estate Development & Construction company, specializing in the West Los Angeles/Venice market. Core responsibilities include marketing and financial lead, in addition to hands on construction management. Projects include single family dwelling flips and ground-up construction.

● Average flip ROI exceeds +25% and ground up construction is on track for +100%. Silvercrest Chief Marketing Officer

2019 - 2022 Los Angeles, CA

Relaunched the Brand with a comprehensive, unified Strategy and Campaign which entailed creating an entire suite of materials inclusive of Capabilities, Website, Brand Guidelines, Integrated Advertising Campaign, Media Plan, Lead Gen Strategy, Sponsorship Plan of Action, Awards Roadmap, and PR Strategy and Implementation in under six months. Provide strategic advice on commission structure, overall new business strategies, internal business growth objectives, and organizational structure, to provide integral strategic direction on corporate direction.

● Eliminated all Sales Functions and consolidated Business Development under Marketing reducing salary overhead 30%.

● Improved client acquisition in terms of closed deals (+30%) and size of Client (+400% in number of franchise locations).

● Published and presented numerous thought-leadership content pieces to establish brand legitimacy and recognition.

Elite Restaurant Group Director of Marketing

2018-2019 Los Angeles, CA

Successfully Repositioned and Rebranded established, franchise restaurant brands to be relevant in heavily-saturated Burger Casual and Mediterranean QSR categories revitalizing each while also streamlining and identifying financial efficiencies, processes, and structures.

Jennifer C. Moore 917-***-**** adx47k@r.postjobfree.com

● Moved all strategic and creative development in-house, creating a more nimble organizational structure with greater impact, direction, and efficacy, and ultimately reducing departmental budget overhead costs by 40% in less than two months.

● Overhauled both brands’ legacy loyalty programs after extensive analysis to effectively modernize functionality, reduce labor management, eliminate inefficient program components, simplify tracking and improve ROI.

● Strategic lead on menu evolution and refinement to ignite both brands’ reinvigoration and successful PR Campaigns to reintroduce each restaurant back into the relevance conversation. The Pizza Press Director of Marketing

2017-2018 Anaheim, CA

Founded the Marketing Department to enable brand consistency and greater momentum as part of ambitious brand objectives. Continued to hold ownership of all departmental activities, branding, franchisee training, agency relationships, budgets, and all other marketing objectives.

● Introduced processes enabling the creation and success of a unified omni-channel marketing strategy resulting in market expansion of 86 locations (currently 30+).

● Cemented the brand’s unified identity as creative developer and decision maker behind its new branding, tagline and advertising strategy. Ensured adoption of marketing initiatives through involvement of franchisees resulting in 5% increase in sales.

● Achieved a 400% growth in lead gen after refocusing planning and tactics to re-ignite the sales pipeline. Wincome Group Marketing Director

2016-2017 Anaheim, CA

Brand leader for The Anabella Hotel, Tangerine Grill and The Anaheim Hotel. Strategized and executed on all aspects of digital, media, creative and PR strategy including the establishment of brand architecture for distinct hotel business units.

● Executed the relaunch of the loyalty program resulting in a staggering 368% membership increase. Vintage Enoteca Founder & Owner

2010-2018 Los Angeles, CA

Founded and grew an avant-garde neighborhood wine bar, wine store, and signature wine brand (V Sangria) from the ground up. Drove all business and marketing, to build the Vintage Enoteca brand to become a leader in the competitive LA market. Developed a synergistic brand and PR strategy that consistently outperformed benchmarks, culminating in coverage in the New York Times, and continuous standing among LA’s top wine bars, Open Table’s Top 100 Wine Lists, and consistent PR coverage.

TBWA\Chiat\Day Account Director

2010 Los Angeles

1999-2003 New York

Rapidly promoted three times from Account Executive to Account Director, managing multinational beverage conglomerate Seagram’s global accounts (Martell Cognac, The Glenlivet Scotch), and respected consumer goods brand Wonderbra. Led the transition of all global business to TBWA\Paris, upon sale of Seagram’s to France’s Pernod Ricard.

Publicis Kaplan Thaler Account Director

2004-2008 New York

Lead multiple agency teams over the years, ranging in size 5-10 direct reports, to achieve results for blue chip clients including US Bank, Celebrex (Pfizer), and Lyrica (Pfizer), with budgets between $30M-100M. Spearheaded the crisis management team and relaunch of the Celebrex brand in the midst of political scrutiny following a major competitor withdrawal.

Other Ad Agency Experience Account Director

Arnell Group Tropicana Orange Juice

Havas ExxonMobil Corporate

Dentsu Shiseido Cosmetics, Canon Consumer Products EDUCATION

Johns Hopkins University: B.A., History of Art

Oxford University, New College: Associate Student Junior Year Abroad

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