**** ***** ******** ******, ********* *W

Chicago, IL 60625

773-***-**** adx42f@r.postjobfree.com

R. Scott Brigham

Summary of Qualifications

Top-performing and creative integrated communications professional with extensive years of experience in senior leadership positions supporting the strategic priorities of corporate clients, institutions of education, and non-profit organizations through the development and implementation of effective public relations and marketing communications campaigns, producing increases in goodwill, awareness, positive media coverage, enrollment. social media attention, participation, attendance, sales and revenue.

Areas of Expertise

•Public Relations, marketing communication and media campaign strategies and implementation

•Organizational branding, public perception and reputation management

•Exceptional writing and editing skills

•Media relations, story placement

•Social media campaigns

•Internal communication direction

•Project management

•Publications

•Strategic counsel to senior management

•Organizational spokesperson

•Crisis communication

•Media training

•Public relations agency experience

Signature Achievements

•Achieved 16+ million print and broadcast media impressions nationally for launches of Compaq Computers as an account executive with Weber Shandwick, an international public relations agency.

•Established “top of the mind” awareness of the opening of the University of Missouri-St. Louis’ new Touhill Performing Arts Center, exceeding expectations of media coverage, opening season attendance, and ticket sales.

•Through strategic communications planning and execution, raised the Loyola University Chicago Marcella Niehoff School of Nursing’s rankings in U.S. News and World Report’s “2024 Best Nursing Graduate Schools” listing. Increased attendance at the school’s Ruth K. Palmer Research Symposium by 33% in one year.

•Significantly increased media coverage and inclusion of Southern Illinois University Edwardsville by the St. Louis metropolitan and regional media through the development of strategic media relations.

Professional Experience

MARKETING AND COMMUNICATION MANAGER, Loyola University Chicago 2022-2023

Marcella Niehoff School of Nursing

•Directed all internal and external marketing communication for the School of Nursing including content writing, website management, social media, annual magazine production, and promotion of special events and research presentations.

•Drove reputational efforts for the annual U.S. News and World Report ranking of Bachelor of Science in Nursing Schools, raising the Niehoff’s ranking from 31st to the 29th best school of nursing out of 681 schools nationally, and second in Illinois.

DIRECTOR OF ADVANCEMENT COMMUNICATIONS, City Colleges of Chicago 2018-2022

DIRECTOR OF PUBLIC AND MEDIA RELATIONS, City Colleges of Chicago 2013-2017

• Delivered effective planning and execution of a comprehensive, pro-active program of public and media relations, internal communications and marketing reflecting City Colleges of Chicago’s strategic priorities.

•Served as Truman College public relations director and spokesperson with the media and prepared college leadership and key staff for media opportunities.

•Writer of speeches, talking points, correspondence, media releases, presentations, reports, marketing materials, and internal communications that advanced the college mission.

•Provided counsel to college leadership on communications strategy including crisis communication.

•Directed the staging of the 2019 Seven Strong Benefit, a fundraiser for the City Colleges of Chicago Foundation.

•Implemented best practices to help Advancement achieve goals and objectives for alumni engagement and philanthropic support.

CONSULTANT, RSB+, Chicago 2005-2013

•Provided corporate clients, institutions of higher education, performing arts organizations, cultural institutions, and non-profit organizations with cost-effective public relations and marketing services utilizing a mix of traditional channels and evolving technologies.

•Directed public relations projects for clients, including the Art Institute of Chicago, Hayner Public Library District, Hugo Boss Apparel, the Illinois Firefighters Association, Opera Theater of Saint Louis, the Repertory Theatre of St. Louis, the School of the Art Institute of Chicago, Southern Illinois University Edwardsville, and the University of Chicago.

DIRECTOR OF COMMUNICATIONS & MARKETING, University of Missouri-St. Louis, 2003-2005

Touhill Performing Arts Center

•Created a communications infrastructure for the new Blanche M. Touhill Performing Arts Center utilizing both traditional integrated marketing communication channels and e-commerce strategies.

•Introduced the Center to the St. Louis metropolitan region through the creation and direction of a year-long strategic marketing and media relations campaign, creating a significant, measurable impact in an untried and unproven market, surpassing ticket sales expectations for the first season.

•Aggressively pursued media coverage of events, consistently placing high visibility feature articles and interview with visiting artists in area publications and on radio and television.

•Directed all print and broadcast advertising, including the supervision of design, production and budget.

•Supervised marketing staff and project work of graphic designers.

ASSISTANT DIRECTOR OF PUBLIC AFFAIRS, Southern Illinois University Edwardsville 1998-2003

•Furthered the positive reputation of the University with the creation of media opportunities through development of unique news stories about university activities and programs.

•Consistent placement of positive stories about SIUE in local and St. Louis metropolitan area.

•Directed the creation of television and radio advertising for SIUE.

SENIOR ACCOUNT EXECUTIVE, Weber Shandwick, St. Louis 1995-1998

•Directed media relations for corporate clients, including Ameritech, Compaq Computer Corporation, Edison Brothers Stores, Hanes, Microsoft, Monsanto and Walt Disney Pictures.

•Successful placement of positive stories in national, regional and local media for clients.

Education

•University of Iowa, Iowa City; Master of Fine Arts, Business Administration for the Arts

•Marycrest College, Davenport, Iowa; Bachelor of Arts cum laude, Communication

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