Bill Horton adx3bt@r.postjobfree.com
San Rafael, CA 94901
SUMMARY OF QUALIFICATIONS
Strengths:
Technical Assessment and Consultative Skills: Proven aptitude to prospect, identify/drill for needs, and identify up-sell opportunities. Extensive SaaS demo/selling experience.
Unified Communication History: Multi-channel sales outreach expert including Social and traditional outreach. Ability to penetrate C-Suite levels and develop opportunities.
Team Sales Management: Proven success in developing new territories and introducing new-to-the-market product lines. Staff management, training, oversight and budgeting.
Key Account Development and Management: Breadth of CRM expertise; Salesforce, PipeDrive, Act, ComScore, Scarborough. Consistently recognized for customer support skills, including both pre- and post-sales and customer product training.
Competitive Selling Skills: Consistent success in selling higher-end products and services to a broad range of business verticals. $200m in Sales and Sales Management revenues.
Bill Horton
Experience:
EyeOn Marketing llc Director of Sales 3/14- Current
Responsible for revenue development generated from digital marketing and development services.
Integrated cross-channel digital strategies across multiple customer touch points.
Utilized SEO, SMO, PPC as well as Content optimization tied to Analytics to create client-facing solutions.
Mobile Marketing Specialist Group Principal 1/09- 3/14
Co-founded a start-up mobile marketing company based on SMS and App delivery.
Consulted with clients to create Mobile Coupons, Geo-Search strategies and Optimization.
Developed comprehensive Mobile strategies designed to link existing media and advertising
KTRB Sports 860 Senior Account Executive 1/05- 8/09
Sold Oakland A’s Sponsorship, Stanford Football to Agencies and direct accounts.
Supported client marketing efforts through live remotes and on-air promotions.
Managed all operations including business development, plan execution, event coordination and fulfillment
Fox Television Sales Senior Account Executive 9/01- 9/04
Account Executive for Fox Network television advertising for 51 Fox Affiliates and 11 UPN affiliates
throughout U.S. Rep’d 9 of 10 top national markets.
Responsible for package sales of NFL, NHL and MLB across Network television and Digital platforms.
Managed 12m advertiser list annually, ad agency based.
Education:
Penn State University State College, PA
Course Sampling includes Marketing, Advertising, Finance, Accounting and Statistics.
Member: PSU Golf Team. Intern WPSU radio. Features Editor for Reporter Magazine.
Related skills:
Comprehensive sales training including CSS, CRM core competency.
Statistical analysis. Multi- media presentation skills. Excellent communication and prioritization abilities. Budget creation and analysis. Team leadership and individual goal achievement.