Kerr Calum Brown MIH

Hospitality Leader

Dubai

Phone: +971-*********

Viber/Whats App/ Telegram +639*********

Email: adx1zd@r.postjobfree.com

LinkedIn profile: https://www.linkedin.com/in/kerr-calumbrown/

Personal Profile:

I’m an innovative Hospitality leader with a strategic mindset, expert in international hotel operations,food and beverage, optimizing financial performance, strategic positioning/re-positioning and brand management, from luxury tier to select service with the skills and experience to manage multi unit operations, proactive, hands-on and pragmatic in decision making with an ability to recognize opportunities and advanced ways of working and utilise internal functions.

Full track record in working with franchise, managed and direct with owning companies.

Excellent strategic, financial performance, technical and marketing skills – with tangible, proven continuous improvement across complex hospitality assets across Europe, Middle East, and the Philippines.

Significant results in increasing and driving revenue through innovative strategies in competitive markets, strong revenue management across all departments, delivering best in class service and experience.

Accomplished Leadership skills, visionary with a strong ability to spot industry trends as well as set them. Ability to communicate, always include and move large, alongside outsourced, support teams to deliver the vision with customer excellence

Pre-opening/ Re-opening and Re-positioning champion

Experienced in management of a wide variety of guest profiles, international team leadership alongside strong track record in great owner relations and asset management.

Professional Experience:

TRAVELER/ON-LINE SELLER – UAE, UK & Philippines October 2020-Present

On-line re-seller, ready to wear Philippines products to the UK

Family and friends catch-up

All caught up and now fully active for next assignment

HOTEL GENERAL MANAGER - June 2021 to Dec 2021

Millennium Hotels and Resorts – Dubai

Returning property to brand and 4 star standards

Managing 8 outsourced F&B venues ensuring legal compliances and delivery within brand and guest expectations.

Increasing cash flow alongside increasing sales and profitability of hotel, contracted event and outlets

Positioned the business to nimbly maximise the changing market through effective and efficient planning, whilst remaining relevant to those markets.

HOTEL GENERAL MANAGER – June 2019 – July 2020

Tumoy Leisure Village: Modala Beach Resort, Moadto Beach Mall: Bohol, Philippines

https://modala.ph/home/

Luxury beach resort: (15 hectares) fully accountable for 5* Hotel (126 rooms), 31 Luxury Villas, 30-unit Lifestyle F&B Mall, Beach, and leisure facilities.

Achieved 65% occupancy of ‘on brand’ Mall tenants and 3rd parties.

Multiple F&B outlet planning and concept creation for 30 outlet mall.

Managing the 3rd party service providers, tenants and event providers to be top in class and delivery of contracted services.

Hotel Pre-opening phase, full circle; Creating SOP and Operating Standards, Segmented Marketing Campaigns, Brand positioning, Recruitment, Training, Delivering customer excellence throughout

Rapid planning and re-positioning of business to adapt and continue to grow business during Pandemic lock-down. Increased sales (increase in mall tenants) despite lock down through innovative measures.

Marketing, sales public relations plans in play and constantly adjusted to available markets (local) in the short term and brand build programme installed for international target guests.

CHILDHOPE ASIA PHILIPPINES (CHAPS)- Philippines Oct 2017- Jun 2019 Volunteer Vocational Trainer/Co-ordinator

Building on CHAPS programme of providing Hope to Manila’s Street Children

Providing work programmes to CHAPS beneficiaries leading to work readiness

TESDA co-ordination, and outsourced staffing providers

127 former street children completed the programme to date

installed, with corporate donors

OWNER’S REPRESENTATIVE / COO / HOTEL GROUP GENERAL MANAGER/ ASSET MANAGER - Sept 2011 – Dec 2017

Quantuvis Resources Corporation – Joy Nostalg, Manila, Philippines https://www.joynostalgmanila.com/

Owner's representative and Hotel General Manager, Oakwood Premier Joy~Nostalg Center Manila

Owner's representative Red Planet Hotels Shareholding

Franchise Country Manager – Crystal Jade Restaurants

General Manager ZAYA (2*) ZAZA (3*) lifestyle hotel group own brand creation, ground up.

A 5* Star Flagship Serviced Apartments property: 232 keys in Ortigas Manila.

Conference & events facilities, full food and beverage, and leisure facilities, plus mixed-use tower with commercial office space tenants

Focus on developing group business by creating a chain of ‘home grown’ brand Hotels in the Philippines portfolio ZAZA 2* ZAYA 3*

Owner representative / Asset management duties as well as hands–on direct management of the Flagship property through liaison with appointed teams: Oakwood Premier Joy~Nostalg, Philippines. Effectively managing the operational and support teams via third party operators thorough close management of guest service delivery, Legal compliance, and leadership of team.

Protected and grew occupancy to a consistent 76% occupancy level through relationship building and direct sales of Oakwood Property, with consistent top rankings in guest care measurements.

Identify and achieved high margin revenue centres within the properties, combined with sustainable sales, Created sustainable CAPEX program, sustaining GOP return to owner.

Significant cost reduction of operating costs through streamlining workflow of admin – reducing labour cost. Also through manipulating the sales mix including increasing long term stay ratio from 30/70% to 50/50%.

Focussed team to a pinpointed sales and marketing approach to deliver above.

Setting and continual review of sales, marketing and distribution plans and actions.

Managed the full cycle of De-flagging the property, matching owner vision and brand equity (Accor-white label), with de-flag/interim independent, followed by direct management/re-flag delivery.

Consultant Jan 2010- Sept 2011

Assignments include:

Asia budget hotel operations first hand best practice, trends, Investment potential, ones to watch for a large UAE trading House. China, India, Malaysia, and the Philippines. Western Europe covered.

Review of trading hotel assets for a UAE based group.

Branded Hotel Management set-up/review.

Sop's, operational guidance and sales boost - 4* Glasgow independent hotel

5 *Hotel Resort Pre-opening activity -Luzon Philippines

Lifestyle Resort Pre-opening program - Bohol Philippines

Selection of Food and Beverage concept providers

DIRECTOR OF OPERATIONS May 2008 – Jan 2010

Nakheel Hotels – Dubai, UAE https://www.nakheel.com/homepage.html

Istithmar World – Dubai, UAE http://www.istithmarworld.com/

Initially with Nakheel who later merged with Istithmar World. A Dubai based premier investment company with a broad international portfolio., part of Nakheel Hotels asset management team.

Operational development, set-up and on-going operations of the super budget easyHotel master franchise for MENA area to ensure seamless flow and market maximisation.

Implemented market innovative practices for optimum utilisation and applying strong financial acumen of resources with a strong focus on maximising profit, preopening schedules, plan alongside Food and Beverage Operator selections.

DIRECTOR OF HOTEL GROUP OPERATIONS May 2005 – May 2008

CityMax Hotels by Landmark Group

https://www.citymaxhotels.com/

CityMax Hotels is a ‘home grown’ Dubai based hotel group with one of the largest retail and hospitality organizations in the Middle East.

First phase 1300 bedrooms pipeline. From owner's vision through to trading, from finding site through to design to financial feasibilities to creation of operating procedures, marketing, training and development, forecasting operating budgets food and beverage concept created and outsourced services and event management. Conducted detailed market research identifying target markets and developed strategies to reach and deliver. F&B concepts created and implemented for each property.

Other UK based positions:

Hotel General Manager/ Franchise Manager, Premier Hotels master franchise holder for Days Hotels Howard Johnson and Holiday Inn Express, Toby Hotels, Berni Restaurants & Hotels

Education: MHIM- Institute of Hospitality Management (HCIMA)

CIM-Public Relations

Further Training:

People Management-Lancashire Chamber of Commerce

Trainer Skills I, II, III, D32- Hotel and catering industry training board

Marketing planning in the hospitality industry- Cornell online university

Asset Management –Cornell online university

CHILDHOPE ASIA PHILIPPINES (CHAPS)- Philippines - Volunteer Vocational Trainer/Co-ordinator –on-going. Training youth beneficiaries in craft skills and mentoring into and keeping regular work

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