CHAD POLLITT

Fishers, IN 260-***-**** adx1vp@r.postjobfree.com

chadpollitt.com linkedin.com/in/chadpollitt twitter.com/chadpollitt CHIEF MARKETING EXECUTIVE – LEADERSHIP, STRATEGY & TACTICS Dynamic Marketing Executive with an entrepreneurial mindset and 20 years of extensive experience creating profitable online campaigns for some of the world's most recognizable brands. Highly skilled in SEO, the technical, conceptual, and content development of sales enablement materials for full-funnel content marketing. Leveraged in-depth knowledge of market trends, audience building and content distribution to execute high-impact marketing campaigns to deliver millions of dollars of tracked returns. Recognized for high-level of commitment in successfully cultivating relationships with key internal and external stakeholders.

SELECTED CAREER HIGHLIGHTS

Drove over 100,000 leads and 24,000 marketing qualified leads in the last 12 years Self-published author of 10 marketing books - featured in the Wall Street Journal and the New York Times Renowned speaker at over 100 national and international conferences Top 20 Digital Strategist; Top 15 Most Influential Educator; 33rd in the Top 200 B2B Brands & Influencers Named Top 20 Social Media Marketing Influencer; Top 20 CMO Influencer; Top 100 Digital Marketing Influencer Included in Forbes' "Top 100 Global Ad Agencies That Know Social Media and Google" list CORE COMPETENCIES

MARKETING STRATEGIES & LEAD

GENERATION

TRADESHOW & EVENT MANAGEMENT

WEB & PRINT CONTENT

DEVELOPMENT

BRAND DEVELOPMENT &

ACTIVATION

AUDIENCE BUILDING/SEO

PRODUCT POSITIONING &

MARKETING

PROFESSIONAL EXPERIENCE

INTERNET MARKETING/SEO CONSULTANT APR 2001 – PRESENT Fort Wayne Web Design and SEO – Fort Wayne, IN / Indianapolis, IN Results-driven SEO and Digital Marketing Freelancer with a proven track record of enhancing online visibility and driving organic traffic. Seeking challenging freelance opportunities to leverage expertise in search engine optimization, content marketing, and digital advertising to deliver measurable results for clients. KEY CONTRIBUTIONS:

Created comprehensive marketing plans/programs to promote brand awareness, revenue, and market share.

Delivered tens of millions of dollars of tracked return on SEO alone. VP OF MARKETING MAY 2018 – MAY 2020

inPowered, Inc. – San Francisco, CA

Challenged to lead World's first native advertising DSP that features Cost Per Engagement (CPE) pricing from the marketing and communications side of the business—with strong emphasis on audience building, content development and distribution, and public speaking. Developed and executed innovative, creative and effective marketing strategies that increase usage of content and products. Work closely with dev ops, ad ops and outside vendors to drive additional unique value, content and growth across business.

CHAD POLLITT RESUME Page 2

KEY CONTRIBUTIONS:

Successfully coordinated with sales management and founders to construct and implement content strategy for lead generation, client retention and to best serve sales.

Impactfully managed and tracked all SEO and social media efforts to maximize organic and paid content distribution.

Was the face of the company while keynote speaking across three continents at dozens of events and tradeshows while creating and developing robust multimedia presentations.

Researched and chose Internet technology vendors to partner with in order to maximize efficiency in marketing execution and reporting up and down the funnel across a multi-channel environment. VP OF AUDIENCE, PARTNER JAN 2017 – AUG 2018

Native Advertising Institute – Indianapolis, IN / Copenhagen, Denmark Challenged to lead, educate and connect native advertising professionals—with strong emphasis on audience building and content distribution globally. Developed and executed innovative, creative and effective marketing strategies that increase usage of content and products. Work closely with analytics, research, and events to drive additional growth across businesses.

KEY CONTRIBUTIONS:

Effectively coordinated with sales management, providing sales collateral for lead generation and client retention.

Creative lead for messaging, content creation and execution strategies that drove sales growth. Developed print and web marketing campaigns across multiple channels.

Led multiple event and tradeshow marketing activities such as strategy, booth design, budgeting, pre-show and post-show marketing campaigns.

Handled all design, layout and production of collateral, trade show graphics, website management and SEO. CO-FOUNDER & VP OF AUDIENCE / VP OF MARKETING AUG 2012 – DEC 2016 Relevance (formerly Slingshot SEO) – Indianapolis, IN Executive leader responsible for all marketing, communications, media, events and inside sales. Oversaw the world's first online publication dedicated to delivering media about content promotion, news and insights. Delivered best-in-class content to the correct channel at the right time to maximize profitable consumer action and reduce churn. KEY CONTRIBUTIONS:

Led the Slingshot SEO effort to co-found and create the new brand DigitalRelevance™ and Relevance.

Managed a 1.3-million-dollar budget for marketing and sales enablement.

Directed a talented internal marketing team to drive website traffic and conversions while building brand thought- leadership to produce qualified leads—using all in- and outbound channels.

Spearheaded the creation of inbound and outbound marketing strategies, communications, and sales enablement materials to communicate the brand’s value proposition for products and services. DIRECTOR OF INBOUND MARKETING SEPT 2010 – AUG 2012 Kuno Creative – Cleveland, OH

Provided marketing and support for Kuno Creative and its clients via inbound marketing, content marketing, social media, SEO, and paid search.

KEY CONTRIBUTIONS:

Developed strategies to improve web traffic and lead conversion while monitoring and reporting results. CHAD POLLITT RESUME Page 3

Recommended new tactics and technologies, while managing the day-to-day activities of three developers.

Communicated with clients and the public via blogs, webinars, whitepapers, videos, e-books and other advanced content while promoting Kuno’s efforts.

First 12 months produced more than 900% growth in leads and traffic while increasing conversion rates 200%. INTERNET MARKETING MANAGER MAR 2008 – SEPT 2010

Digital Hill Multimedia, Inc. – Fort Wayne, IN

Responsible for all phases of the consultative sales process, project management, post deployment marketing implementation and tracking.

KEY CONTRIBUTIONS:

Designed, developed, deployed and tracked new Internet marketing campaigns for Digital Hill and more than 70 client companies and organizations to include: social media, press release tactics, email marketing, blogging, localization strategy, SEO, branding, landing page optimization, conversion testing, pay per click, media buying, etc.

ADDITIONAL RELEVANT EXPERIENCE

ADJUNCT INSTRUCTOR – CONTENT MARKETING APR 2016 – MAY 2020 Rutgers University – New Brunswick, NJ

ADJUNCT PROFESSOR – INTERNET MARKETING AUG 2015 – MAY 2018 Indiana University Kelley School of Business – Indianapolis, IN EDUCATION, MILITARY, ADVISORY BOARD, CERTIFICATES

MASTER’S CERTIFICATION IN INTERNET MARKETING

University of San Francisco: San Francisco, CA

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

Indiana University Bloomington: Bloomington, IN

COMPANY COMMANDER - E CO 113TH BSB FSC 1-293RD IN

Indiana Army National Guard: Fort Wayne, IN

BOARD ADVISOR - INDIANA GOVERNOR’S EXECUTIVE COUNCIL ON CYBERSECURITY Indianapolis, IN

BOARD ADVISOR – ADHIVE, SWACHCOIN, & CRYTOPAL

Moscow, Russia / Delhi, India / New York City, NY

HUBSPOT – CERTIFIED PARTNER, SOFTWARE CERTIFIED, & PROFESSIONAL INBOUND MARKETING CERTIFICATION Boston, MA

ADDITIONAL SKILLS & KEYWORDS

DEMAND GENERATION LEAD GENERATION INTEGRATED CAMPAIGNS B2B STRATEGIC PLANNING TRADESHOW & EVENTS SALES ENABLEMENT PROJECT MANAGEMENT EXECUTIVE TEAM LEADERSHIP BUSINESS DEVELOPMENT INDUSTRY AND MARKET RESEARCH DIGITAL MARKETING CONTENT MARKETING GOOGLE ANALYTICS HUBSPOT COPYWRITING MARKETING TECHNOLOGY SAAS TEAM MANAGEMENT INBOUND MARKETING PHOTOSHOP HTML PARDOT SEMRUSH INLINKS VARIOUS OTHER SEO TOOLS

Contact this candidate