KEVIN M. BERRIGAN

** ***** ****

Edison, New Jersey 08817

Cell: 908-***-**** e-mail: adx0uf@r.postjobfree.com

MEDIA RELATIONS/MARKETING/COMMUNICATIONS

Senior creative manager with many years of progressive experience and responsibility in public relations, media relations, advertising, communications and marketing disciplines in both the non-profit and private arenas. Demonstrated record of high-performance standards in the development and execution of marketing and communications strategies that increased market share and enhanced image, identity and presence in varying markets.

Strategic planner skilled at organizing complex projects, defining project priorities, and delegating tasks when necessary. Proven effectiveness in the development and management of measurable, broad reaching projects addressing advertising, public relations and marketing communications.

Skilled editor possessing highly-refined writing and editing skills, adept at conceiving, writing and managing layout of various written communications, in both printed and web-based format, including brochures, sales materials and other marketing collateral, press releases, feature stories, byline articles, case studies, news articles, newsletter publications, crisis communications, website content, copy writing, annual reports, blog posts, op-eds and direct mail and e-mail marketing, taglines, scripts, speech writing, adhering to both AMA and AP style guidelines. Serve as a contributing writer to various magazine and trade publications including New Jersey Business magazine.

KEY MANAGEMENT STRENGTHS

• Project Management • Media Relations • Proofreading

• Social Media • Public Relations • Website Content Development

• Website Management • Copywriting and Editing • E-Mail Marketing

PROFESSIONAL EXPERIENCE

Harmony Marketing, L.L.C. Hazlet, NJ

Communications Manager/Marketing Manager 2009-2023

Provide complete marketing solutions for small and mid-sized businesses by employing a highly skilled team of professionals including website developers, SEO and social media marketing experts, content developers, copywriters and public relations and marketing professionals to help small and mid-sized businesses use both traditional and social media tools, sites and applications to connect with customers and prospects

Consistently develop new and innovative tools and technologies in order to develop integrated marketing plans that include a traditional and social media marketing plan and offer website development, content development, SEO, a social media marketing strategy, blogs and setting up profiles at different social media sites

Use social media marketing to build brand, encourage brand loyalty, drive website traffic and generate buzz

Briechle-Fernandez Marketing Services Eatontown, NJ

Communications Specialist - Copywriter 2007-2009

Managed several corporate business-to-business accounts for multi-billion-dollar global companies providing public relations, advertising, marketing, social media, direct mail, collateral development, trade show, media relations and website content for the healthcare, chemical, cosmetics, personal care, household care, soaps and detergents, pharma, automotive catalysts and construction industries

Account Management - Responsible for providing appropriate advertising, public relations, and collateral writing, media relations, website content, digital media, multi-media presentations, publications development and trade show support for several business-to-business clients, including: Kemper System Inc., (Construction) Evonik Degussa Corporation (Chemical, Pharma) Gelest, Inc. (Pharma) Umicore (Automotive and Diesel Catalysts) and Siemens Water Technologies (Electro Catalytic Systems and Anodes)

Marketing - Developed marketing campaigns for market expansion and to attract new target audiences, while aggressively competing with top competitors for market share to provide the base for solid long-term earnings growth

Public Relations – Outstanding media placement in print, broadcast, trade publications and a variety of off-line and on-line media. Produced byline pieces, case studies, feature articles, press releases, newsletters, technical articles, client biographies and e-mail blasts

Media Relations – Successfully positioned clients with national, regional, trade publications and online media. Established speaker’s bureau providing opportunities for clients to serve as authoritative experts in their industry and present case study papers at conferences

Advertising – Implemented advertising strategies and wrote ad copy for print and online advertisements, copywriting, direct mail, brochures, taglines, scripts, speech writing, tradeshow materials and digital media

Consulting Positions:

Bristol-Myers Squibb, Princeton, NJ - 2006

Stern + Associates, Cranford, NJ - 2006

Harrington Communications, Springfield, NJ - 2006

Developed creative, well-educated strategic plans and managed all aspects of assigned information technology communication projects while meeting daily deadlines and long term project dates with 98.6 % efficiency

Demonstrated superior project management experience, while completing multiple, simultaneous tasks with minimal supervision, freeing supervisor to focus on core activities.

Conceptualized projects from inception through completion, keeping them on schedule while adapting to sudden changes and shifting priorities, reducing costs by 10%

Worked with leading companies to develop media relations strategies and special event initiatives for new product launches, life enhancing medical devices, (spinal cord stimulators and cochlear ear implants), corporate accounts and non-profit organizations that improved media outreach and placement in national and regional markets 25% and helped build public awareness and brand recognition, increasing sales by 6%

Created external and internal strategic customized communication programs including press releases, pitch letters biographical fact sheets on clients, newsletters, and other collateral materials that promoted sales growth by up to 15%, created a positive image and strengthened a client’s link to business, consumers, communities, professional associations and non-profit groups.

Caldwell University Caldwell, New Jersey

Director of Media Relations & Advertising 1995 to 2005

Serving as spokesman for college, tripled exposure for college through print, broadcast and electronic media outlets, resulting in the largest student recruitment success in years 1997, 1998, 2000 and 2001

Managed overall direction for college website utilized as primary vehicle in promoting clear and consistent institutional image. Worked closely with IT Department to achieve measurable results.

Established internal web master for site resulting in annual cost savings of $100,000

Developed persuasive story ideas and used individuals as media experts for positive promotion with

major media including New York Times, New York Newsday, Tampa Tribune, Dallas Morning

News, Fox On-line News, NBC and ABC and various cable outlets

Created various communication channels to reach target audiences through media relations, press

releases, feature stories, speaker’s bureau, website communications and direct mail. Supervised

publications management including design of internal newsletter and alumni magazine.

Managed departmental budget of $300,000; managed staff

Promoted, coordinated and supported fundraising, alumni, recruitment and special events

Developed and implemented Crisis Communications Plan, a detailed protocol for responding to the media in emergency situations

Coordinated advertising plans with VP and outside advertising agencies

Received Garden State Journalist Association awards in 1997, 1998 and 2000

Other positions:

American Liver Foundation Cedar Grove, New Jersey

Program Director 1992 to 1995

Developed National Marketing Plan which resulted in increased sales of 30%

Supervised the process of streamlining marketing materials reducing costs by 25%

Worked in cooperation with other pharmaceutical companies such as Merck and Schering-Plough on hepatitis prevention vaccination campaigns and the treatment of liver ailments and liver diseases

Helped to educate and market materials to high risk target markets on vaccinations for hepatitis A and B

New York Blood Center / New Jersey Blood Services New Brunswick, New Jersey

Public Relations Coordinator 1989 to 1991

Served as media spokesman, doubling media coverage within six months and increasing donor base by 15%

Directed internal and external public relations programs

Worrall Newspapers Inc. / Spectator Newspaper Union, New Jersey

Managing Editor 1987 to 1989

Provided direction for overall content of newspaper

Prepared page layout and content. Edited all news, feature and press release copy.

Reporter

Wrote investigative, feature and hard news columns

Wrote editorial column addressing national, state and regional issues

Recipient of two NJ Press Association awards for excellence in reporting

EDUCATION

Caldwell University

M.B.A.

Rowan University

B.A.: Communications

PROFESSIONAL MEMBERSHIPS

Public Relations Society of America (PRSA)

Garden State Journalists Association

Association of Independent Colleges and Universities of New Jersey (AICUNJ)

Freelance Positions

New Jersey Business Magazine

Contributing Writer – ongoing

Costume SuperCenter

Copywriter – 2013

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