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Retail Customer Marketing Manager

Location:
Wattala, Gampaha, Sri Lanka
Posted:
May 07, 2023

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Resume:

LEON GILLAN PEREIRA

+94-78-149-****

+94-77-748-****

*********@*****.***

**/*, ******* ****, *******

Wattala., Sri Lanka.

Highly motivated and results-driven marketing professional with over 26 years of experience in marketing and merchandising. Possessing a strong understanding of marketing and merchandising principles, I have successfully developed and executed marketing strategies that have resulted in increased brand awareness, revenue growth, and customer engagement. With excellent analytical, leadership, and communication skills, I am confident in my ability to manage and lead a team to achieve outstanding results.

WORK EXPERIENCE

Sales & Marketing Manager

Western Papers / Lanka Mount Castle / Sritrims 01.09.2018-todate.

Local & Overses Marketing.

Sales in –on Montly/weekly sales tagets

Sale Out

Payment follow ups & Collection

Daily Customer Visits / Handling Customer complains

Finding New Customer/Blind visits

Forecasting sales/collection

Promotion planning

Merchandising Manager (Operations & Planning)

RBN (Stafford Garments) 06.03.2017 - 31.06.2018

Building Retail Customer Relationship.

Heading Division of Design, Technical & Sample Room.

Sample Room Planning

Fabric Procurement & Follow Up

Raw Material Stock Handling

All Costing on Both Divisions

Factory Planning & Production Planning

Assistant Merchandising Manager

Brandix Casual Wear 02.02.2015 - 28.02.2017

Front End communication with Customer.

Conducting Weekly OTD meeting.

Attending & Reporting to weekly OPS call.

Order book management.

Weekly Critical Path Meetings with Customer.

Order Review Meetings.

Heading the Men’s Woven Division.

Fabric booking & follow up to meet TNA.

Sample TNA follow Ups.

Senior Merchandising

Nor Lanka 21.06.2010 - 31.01.2015

Costing

Sample Development & planning.

Direct Communication with Buyers

Presently working with 07 factories independently.

Weekly Critical Path Meetings with Buyers on VC.

Ordering & Follow up on Fabric & Trims with Suppliers.

Shipment Planning & bookings.

Working with SAP systems

EDUCATION

1994

G. C. E. Advanced Level Examination

St. Sebastian’s College, Kandana,

Sri Lanka.

1991

G. C. E. Ordinary Level Examination

St. Anthony’s College, Wattala,

Sri Lanka.

Diploma in Computer Studies

IDM, Negombo, Sri Lanka.

Certificate Course in Storekeeping

Institute of Supply & Material

Management

Certificate Course in Basic Textile

TTSC

Certificate Course in Time

Management

Certificate Course in ERP System

PROFESSIONAL QUALIFICATIONS

PERSONAL DETAILS

Date of Birth : 19.02.1974

Gender : Male

Civil Status : Married

Nationality : Sri Lankan Burgher

Passport No : N7845507

SKILLS

Strong leadership and team

management skills.

Excellent analytical and problem-

solving skills.

Ability to develop and execute

marketing and merchandising

strategies.

Experience in market research and

analysis.

Excellent written and verbal

communication skills.

Proficient in Microsoft Office Suite

LANGUAGES

English - Fluent in reading, writing

& speaking

Sinhala - Native

REFERENCES

Mrs. Charini Ratnayake

Merchandising Manager

MAS Active (Pvt) Ltd

+94-77-361-****

Mr. Anthony Mariampulle

Merchandising Manager

Brandix Co-operate

+94-77-753*-***

********@*******.***

Account Manager

Sintesi Limited 01.2008 - 05.2010

Marketing products for sales. International & local markets.

Making sales budgets on a 06 months period.

Heading a Team of Development Merchants.

Working on Bonded & sew Garments.

Working from initial stage to the finalizing of Costing.

Responsible for Critical Path Meetings.

Planning capacity for sample room & ensuring they meet there deadlines.

BOM Updating to customer & internal teams.

Organizing weekly meeting & Tech pack meetings.

Senior Account Executive (Marketing & Product Development) MAS Intimates (Pvt) Ltd (MAS Group)

Direct communication with customer & marketing for sales with Local & international customers Making sales budgets on 06 months period.

Working on New developments and procuring RM.

Working on New Innovation products.

Liaise with Suppliers & following up. (Negotiating with supplier on prices/ lead times & minimums & follow up deliveries.)

Working from initial stage to the finalizing of Costings

Coordination with the Technical team, to ensure they have all relevant information in making up samples

Planning capacity for sample room & ensuring they meet there deadlines.

BOM Updating to customer & internal teams.

Coordinating with Factory on Tech Packs, Orders & Shipments.

Organizing weekly meeting & Tech pack meetings

Senior Merchandiser

Comfort Wear (Pvt) Ltd 11.2001 - 12.2004

Direct contact with customer.

Planning & achieving Sales Budgets.

Planning capacity for bulk production.

Working on TNA to have sample & Bulk shipments sent on said target dates.

Coordination with the Technical Teams to achieve sample dead line.

Sample room capacity bookings & follow up.

Liaise with supplier to have RM in house on agreed dates.

Negotiate with suppliers on prices/lead times & minimums.

Heading Weekly Team Meetings.

Negotiate on costing from Initial to the final approval. Trainee Merchandiser/ Merchandiser

Hirdaramani Garments (Pvt) Ltd 09.1995 - 11.1999

Liaising with each Buying office

Purchasing & Following up on Raw Material in house.

Costing.

Coordinating meetings.

Following up on shipments.

Sample room co-ordinations.

EXTRA CURRICULAR ACTIVITIES

School Prefect 1993 - 1994

Have gone on an Out Bound

Training program from Borderlands.



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