HOPE ROVANSEK

**** ********* ***** ****, ***********, MD 21029

410-***-**** adwynb@r.postjobfree.com www.linkedin.com/in/hoperovansek EDUCATION

Robert H. School of Business, University of Maryland Expected Graduation May 2024 Bachelor of Science in Marketing and Finance GPA: 3.7/4.0, Dean’s List Minor in Real Estate Development

University of Maryland, College Park, MD

Bachelor of Science in Marketing Attended Fall 2020 Minor in Fashion Merchandising GPA: 3.8/4.0, Dean’s List University of Georgia, Athens, GA

EXPERIENCE

MARKETING AND EVENTS ASSISTANT Aug 2022 - Present

ZB-Creative Washington, DC

Generate new business leads, creative decks and proposals for events and clients

Coordinate, prepare, and implement creative brand strategies for execution of event launches

Formulate innovative ideas for event planning such as venue, decor, entertainment, speakers and model looks

Schedule and lead two accounts across all social campaigns and channels

Source and outreach influencers, fashion designers, media to create partnerships and collaborations for events

Create timelines, itineraries and event plan for fashion shows and 700 person Gala DIGITAL MARKETING AND EVENTS INTERN May 2022 - Aug 2022

Product Marketing Manager for the launch of ThinkFuns Solitaire Chess Game

Interpreted and launched a marketing campaign budget of approximately $400,000 that met the financial needs of a global company

Strategized numerous brands' social calendars using Excel and Planoly to monitor content and analytics

Designed and executed data-driven brand content for organic advertising, resulting in an 8,000 % increase in engagement

Implement, source, and maintain influencer and brand partnerships to amplify marketing campaign strategies

Conceptualized, directed, and edited creative videos for TikTok/ Reels, resulting in >1,000% increase in account engagement, SOCIAL MEDIA SENIOR MANAGER/DIRECTOR OF FINANCE March 2021 - Present Monumental Magazine College Park, MD

Assist Social Media Director in social media content for a student-run fashion and lifestyle magazine.

Mediate weekly posting schedules for @monumentalmagazine across all platforms using Hootsuite.

Schedule social media campaigns and content for Instagram, magazine, and website.

Generate digital media and write articles in digital issues/ models in magazine shoots. SALES ASSOCIATE November 2021 – Present

Anthropologie Columbia, MD

Gain marketing and sales experience by advertising promotions, explaining company policies, closing sales, and tailoring sales approach to client needs.

Maintained a clean, organized inventory and designed rotating seasonal displays of clothing and accessories.

Assist with AOA’s, cash wrap, and process shipments to be placed on the floor. SHIFT MANAGER/ HEAD CAKE DECORATOR July 2018 - August 2022 Cold Stone Creamery Columbia, MD

Delegated and trained up to four crew members who provided exceptional service to 30+ customers during peak hours.

Manage POS system transactions, including credit, cash, and refunds, to ensure accurate cash flow.

Provide high-quality service while upholding brand standards and values to ensure customer satisfaction.

Maintain a clean, organized inventory and curated rotating displays of signature cakes and ice cream novelties.

Design and decorate 15 ice cream cakes and custom orders per hour in this location. GOLD TEAM MEMBER August 2020 – Present

American Marketing Association University of MD and Georgia

● Attend weekly professional development programs and corporate presentations from various Fortune 500 companies.

● Mentor underclassmen in their Marketing careers.

● Participate in career workshops, fundraising, and case studies SKILLS

Hubspot, Instagram & Facebook Analytics, Project Management, Hootsuite, CANVA, Google E Suite, Excel, Brand Strategy, Event Management, Creative Strategy, SEO, Digital Marketing, Content Creation, Data Analysis, Time Management, French Proficient, Trend Analysis, Customer Service, Communication, CRM systems, Content Marketing, Tableau

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