KERESA WALKER
R E T A I L & M A R K E T I N G
Problem solving/Troubleshooting
Communication
Customer Experience
Product Management
Team Collaboration
Competitive Research
Strategic Marketing
Social Media Marketing
Optimizing Performance
PROFILE INFO
CONTACT INFO
MY SKILLS
Talented Marketing Apprentice and
Customer service specialist familiar with
online and traditional marketing and
customer service methods. Skilled in
campaign development, trend tracking
customer engagement, customer support
and project coordination. Dedicated to
using appropriate language, problem
solving skills, graphics and marketing
collateral to create positive business
needs.
Location
Phone
****************@*****.***
Charlotte, NC 28269
WORK EXPERIENCE
EDUCATION HISTORY
Assisted personnel with day-to-day marketing tasks and coordinating activities. Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
Developed social media content and campaigns and analyzed metrics to capture trends and opportunities.
Conducted research on competitor marketing and digital content. Identified areas or opportunities for growth through business analytics. Collaborated with cross-functional teams to achieve project objectives. Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Presented findings to management and executive leadership and fielded questions to help refine strategies.
Executed merchandising and floor moves based on seasonal changes, business needs and trends.
Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
Use problem solving skills to mediate customer issues and provide best in class customer service
Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
Used strong business acumen to increase top-line sales by merchandising top sellers and writing orders to support stock levels. Developed creative visual merchandising campaigns to focus on selling inventory. Timberland - VF Corp
University of North Carolina at Pembroke
The North Face - VF Corp
Supervisor
Marketing Apprentice
Associate of Science
Assistant Manager
Crocs
Sept 2021-2023
Sept 2014-2015
Oct 2019-2021
June 2018 - 2019
Academic Excellence in Web Design & Photoshop
Central Cabarrus Highschool
Highschool Diploma
Honor Roll - 2012-2014
Student of the year - 2013
CERTIFICATIONS
UDEMY Digital Marketing Course - 2022
Aug 2011-2014
Monitored employee productivity to provide constructive feedback and coaching. Coordinated employee schedules according to shift changes and availability. Resolved customer complaints and adjusted policies to meet changing needs. Evaluated needs of departments and delegated tasks to optimize overall production.
Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.