Digital Marketing Professional/Data Analyst
Resume:
Abdulhafeez Yusuf
No *, oseni street, ajah. Lagos
******************@*****.***
https://www.linkedin.com/in/abdulhafeez-yusuf-a05a81215/ Profile Summary
I am a result-oriented Digital Marketing professional with the ability to drive organic traffic to your website using proven website design and Search Engine Optimization (SEO) skills. I am also passionate about solving complex marketing problems. Personal Details:
Marital Status: Single
Sex: Male
D.O.B: 9TH April 1999
Area of Expertise
Social Media Management: Able to actively manage all social media platforms effectively, creating compelling and engaging content for customers and prospects as implemented in my course at Digital Marketing Skill Institute DMSI.
Landing Page and Email Marketing: Able to build high converting landing pages to generate leads and increase sales, also know how to integrate landing pages with email marketing tools like MailChimp and Getresponse as demonstrated in my course at Digital Marketing Skill Institute DMSI.
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WordPress Website Design: Able to design and manage websites using the WordPress tool and integrate exciting features like instant messaging, customer service systems, and payment platforms on it. Can also run intense website audits on your website and help improve your web performance on search engines.
Search Engine Optimization SEO: Learned how to test, analyze and optimize websites to rank higher in search engines, also able to create contents that will increase your website visitors by 10%. Facebook/Instagram Ads: Able to run well-targeted paid adverts to reach out to potential customers and convince them to patronize your goods and services. Additionally learned to create a customer avatar to guide me in identifying your organization`s ideal customer for better results.
Project Accomplishments
1. Successfully designed 2 websites using WordPress 2. Ran a website audit and implemented changes for optimization.
3. I also ran an SEO audit for a blog
4. Successfully developed a landing page and connected with several email marketing tools like MailChimp and
Getresponse. Also created an email list for subscribers to receive daily notifications.
5. Created quality content for SEO.
6. Managed social media platforms and engaged customers. 3
7. Successfully ran ads on Facebook and Instagram, generating so many leads.
8. Performed a google Analytics check on a website and collate the data for a better tracking experience.
Interpersonal Skills
Interpersonal skill
Problem Solving – Able to use analytics to provide customer-focused marketing solutions by measuring key performance indicators to draw our innovative solutions for implementation. I was able to solve a class challenge on how to target Nigerian clients in the UK.
Communication – able to motivate others and generate a positive attitude to setting up new procedures. I have worked, schooled, and lived with people from different backgrounds and ages, through this I have learned to adapt to suit different audiences. Competent in report writing and presentation.
Certifications
Digital Marketing Skill Institute Certified as a Professional Digital Marketer.
Education
September 2021- September 2022-Digital Marketing Skills Digital Marketing Professional Certified Digital Marketing Fundamentals
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I learned the fundamental principles that are required for any digital marketing success. I also learned the power of applying digital marketing concepts across the marketing function in any business – integrating traditional and digital marketing strategies to maximize results.
Website Conversion Funnel
I learn about website conversion rate and usability. Also learned how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers that are MORE valuable, all while spending LESS to acquire them. Social Media Management
I learn how to use different digital marketing tools to grow your social media accounts, analyze your profile and that of competitors as well as schedule content for distribution across multiple platforms.
Landing Page & Email Marketing
I learned how to build a landing page, generate leads and nurture them.
Social Media Advertising
I learned the basics and advanced techniques of setting up ad accounts on social media platforms as well as advertising on them using - Facebook, Twitter, Instagram, and LinkedIn as case studies.
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Google Display, Search & Video Advertising
I learned the different types of ad campaigns that exist, how to set up an ad account, and how to target keywords or phrases so that when someone my search terms, my ad will appear. Website & Ecommerce Development
I practically learned how to build and run websites using WordPress. I was able to build my own mobile-friendly website using one of the most popular page builders in the world - Elementor.
Google Analytics
I understood the in and out of google analytics and other data sources to better understand digital channels and user characteristics and behavior. I was taught the most important and appropriate metrics and how to use them to improve digital activities' ROI (return on investment).
Search Engine Optimization & Content Marketing
I learned what search engine optimization (SEO) means, the different factors that affect ranking, and best practices in the industry. I also learn that the most optimized content online is what wins.
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Work Experience
Search engine evaluator/data analyst
Telus International AI
March 2022 to June 2022
Evaluation of various tasks including search engine evaluation, ads evaluation, text, image, and video audio queries and research using online tools to determine the intent and accuracy of queries.
Digital Marketing Specialist
Infimax Global Properties
January 2021 to April 2022
Maintain brand online content, increase sales and
conversion, drive traffic to the website and run well targeted Ads.
Digital Marketing Manager and web builder
Shettima Tutors Worldwide
July 2020 to December 2021
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Build the official website
Come up with unique graphic designs for clients.
Works closely with the copywriting team.
Volunteer Positions
SEO/ Crypto Currency content writer
IYOPS - International Youths Organization for Peace and Sustainability
Jan 2022 - September 2022
Created SEO content that ranked well on google
Wrote articles about cryptocurrency, NFTs, and web 3 Interest
1Sport: Taekwondo
2. Learning and practicing digital marketing strategies 3. Watching Fictional movies
4. Travelling and meeting new people
5. Electronic and computing gadgets
Referees
Available on request
Contact this candidate