Digital Marketing

Kavya Gedela

National Institute of Technology Warangal

Central University

JNTUK University

MASTER IN BUSINESS ADMINISTRATION

BACHELOR OF TECHNOLOGY

2016

2013

+1-408-***-**** ************@*****.*** Leander, Texas 78641 Education

ASSISTANT (MARKETING & PROGRAMS )

15 March 2018-23 March 2022 (4years)

Indian Institute of Management Visakhapatnam (Central Institute) 6 Years Experience (Marketing & Program Management) Responsible for increasing media outreach & branding of IIM Vizag. Performed marketing for Executive Educational Programs and Conferences, Activities included content creation (Flyers, Brochures), website design, ads placement, budgeting and forecasting, online

(Facebook, Linkedin, Email, Instagram) and offline media (News paper, B2B Marketing) campaign creation and monitoring analyzing marketing reports, segmenting audience and curating ads. Working across paid search, display and social media channels and reaching overall program target. Campaign Creation - Building campaigns from the ground up, including account set-up, campaign planning/organization. I ran several Google Ads campaigns (Search, Display, Video) to increase brand awareness and drive website traffic.

Reporting & Analysis – Establishing and tracking target goals, performing deep-dive performance analysis, and preparing reports. For each Campaign, I tracked metrics such as impressions, reach, frequency, click-through rate, cost per click, and conversion rate to analyze the performance of each ad and adjust the bids accordingly.

Increased total page followers by 30%, budget reduced by 50%, reaching minimum 95% target of program enrollment.

Providing administrative support to Program Directors and other internal clients as directed. Maintaining and Responsible for all faculty data and activities related to Dean Office. Handled sensitive/confidential information.

Managing end to end process in Executive programs and Conferences. (e.g., Budgeting, Admin Approvals, Marketing, Designing Flyers, Planning, Program Calendar preparation; Registrations, Scheduling & Coordinating meetings and conferences, Examination management, Grade summary preparation, Result preparation, Certificates Preparation, Procurement, Feedback, Interacting and Communicating with Internal & External teams, Logistics arrangements etc.) Coordinated for more than 25 executive short-term programs and 3 national and international conferences.

Part of Project Office in architect selection for Construction of Permanent campus (i.e., floating Tenders and selection of Bidders using Tender Wizard. Developing a methodology in selection of participants and evaluating.

Part of Women Startup Program (WSP) in Initial Screening of Participants and Co-ordinating for WSP Bootcamp.

Marketing Activities:

Executive Program Management & Administration:

Google Adwords

SQL

DIgital Marketing

Certifications

Certification from Google

Certification from UC, Davis

Certification from Google

Projects

Advertising with Meta

Certification from Meta

E-Commerce

Certification from Coursera

Adobe Photoshop

Certification from Coursera

Responsible for managing Social media

pages and worked as a marketing

consultant for small firms on a part time

basis.

Paper presented at international

conference: An Optimization Model using

mvrp for cash management in banks.

ICORDS 2019: Visakhapatnam, India.

Working Paper: A study on Constructive

Heuristic for No-idle flow shop Scheduling

problem.

MARKETING OFFICER

15 Nov 2017-13 March 2018 (4months)

SCHEMAX Export Techno Crafts Pvt. Ltd

Understanding the business model, giving them automated solutions Analysing the gaps and providing them effective solutions to increase efficiency and productive working hours.

Coordinating with different teams i.e., clients and technical team, to have a smooth flow of operations and to meet delivery lines.

Project Management

MARKETING MANAGER

18 July 2016-10 Nov 2017 (1 year 4months)

AVIATION WORLD

Planning and promoting the business activities to reach overall branch target. Budgeting and coordinating with internal and external teams. Designing and developing SOP, automated solutions and reports. Evaluating employee performance and part of recruitments. Analyzing the feasibility and developing the requirements for further business development. Documenting and responsible for all government permissions that are required for initiating any Marketing Internship aviation services.

Worked on “iON Learning Exchange

Platform” to engage and retain customers.

Done surveys, comparative study for

modules. Conducted workshops, designed

a framework for evaluation and suggested

changes for improvement.

TATA CONSULTANCY SERVICES (TCS)

CONTROL ROOM OPERATOR

15 Oct 2013-15 July 2014 (9 months)

BRANDIX APPAREL INDIA PVT. LTD, VISAKHAPATNAM

Analyzing daily work status and coordinating with different departments to have a smooth flow of operations.

Done 2 projects under production dept.to increase the better time resource utilization, monitoring & self- driven operations based on the define timeline and well organized time. https://www.linkedin.com/in/

g-kavya-473511166

Skills

Digital Marketing Tools (Google Ads, Google

Analytics, Google my business, Social

Media Marketing & Advertising, Canva &

Adobe Designing, WordPress, Email

Marketing, CRM systems, Report Generation

& Analysis)

MS Office Suit (Microsoft Teams. Word.

Excel, PowerPoint., Outlook, OneNote,

OneDrive)

G Suite (Gmail, Drive, Docs, Sheets, Slides,

Forms, Calendar, Google+, Sites, Hangouts)

Contact this candidate