Freelance Copywriter Digital Strategist

Brian Eaton

** ********** ******, *******, ***. CANADA - 416-***-**** ******@****.***

Profile

I am a creative copywriter who is also an agile-trained, solution-oriented UX writer, digital strategist, and buyer journey guru. I can concept, ideate, and produce on demand with a creative punch to the mouth your clients’ soon to be customers won’t ever forget (Google Mike Tyson quotes). And I work well with others.

Financial Experience

Citibank x2, BMO, BMO Harris Bank, TD Canada Trust, Scotiabank, Royal Bank, Sun Life, and Tangerine.

Experience

Senior UX Content Architect

Citibank U.S. May 2022 - December 2022

This role required the comprehension of the complete content package, including Strategy, Modelling, Workflow and DevOps, as well as its execution

Won the role because of my unique mix of experience in Agile Methodology, Content Strategy, UX Copywriting, User Journey impact and 10 years of editorial management experience

Essentially functioned as Scrum Master for kickoff and tenure

More than just a contractor, I excelled as a consultant and trusted SME

Freelance Copywriter

Arnold Street Media April 2021 - November 2021

Copywriting and content strategy for their cryptocurrency client GDA Capital

Twitter posts

LinkedIn posts

Blogs

Lead UX Copywriter (daXai)

Mercer-MacKay Solutions, Inc. March 2020 - December 2020

Concepted and created daXai, a premium content, template, and collaboration tool

Mandated to be friendly, trusted, and approachable

The tone and intent were to convert existing non-premium customers into a model that we could monetize

Premium content would include our Microsoft Awards Submission tool that is currently free

Oversaw the design and contributed to how that affected the content strategy as well as the user journey

The goal was to convert existing site users to a pay-per-use model for only our strongest content

Freelance Copywriter December 2011 - February 2020

Clients and accounts:

Evoke Solutions (Sklar Furnishings)

Evoke Solutions (HR REIT)

Brightworks Interactive (FreeStlyle Libre 2)

Park Digital (Process Ecology)

Magnet Media Films (Kashable)

Lambda Solutions (Blogs and eBooks)

Morgan Livingstone (Edited her first children’s’ book, published December 13, 2021)

First Onsite (CEO ghostwriting, digital, mobile, and print ads, FAQs)

Flowz Digital (Internal Website, Social Media, Video Scripts)

Content Strategy Inc. (Municipal Property Assessment Corporation)

OneEleven (Internal Digital Campaign)

Search Engine People (ReMax)

Mirum (TD Canada Trust)

SquareKnot (Air Miles Reward Miles)

Blast Radius (Bombardier)

Fleet Complete (Website Rewrite)

IT World (European Hewlett Packard Trip Coverage)

Maritz (Toyota)

RAPP - DDB (Scotiabank/Johnson&Johnson)

Mark IV (Doritos/Mountain Dew)

Brightworks Interactive (Royal Bank/Shoppers Drug Mart)

58Ninety (Workopolis/Business News Network)

Senior Agile UX Copywriter July 2018 - January 2019

Tangerine

Supported five agile teams with copywriting and content strategy

Worked on investment strategies that delivered lower cost and better value and global diversification. This involved a lot of competitor research with a low fee difference initiative

Fluid requirements and the ever-changing scope of the sprint environment demanded quick turnaround and extreme diligence

Agile UX copywriting is where art meets science and I had to adapt on the fly and often mash-up both

Always had to be ready to embrace change because delivery is frequent and collaboration and trust in the teams was especially important

Senior Agile UX Copywriter October 2017 - July 2018

Sun Life

Trained in an intensive Agile UX copywriting environment geared heavily to Marketing Financial Institutions led by McKinsey and Company consultants from New York City

Participated in sprints, sprint reviews, sprint retro, scrums, and scrum of scrums

Developed the persona, voice, and language of “Ella” mysunlife.ca’s recently launched client coach

Worked on/wrote the new investment campaign “Save Your Money. Grow your money. We’ll Show You How.”

Freelance Copywriter March 2017 - September 2017

Sears.ca

Write product descriptions for sears.ca

Wrote about their full product line, from Little Girls Wear to Drapes

Co-Founder and COO March 2016 - February 2017

Fullsharp.com

Fullsharp.com is a new Fantasy Sports betting site where you can't lose.

Site shuttered in March 2017

Domain and code are currently for sale

Senior Copywriter February 2014 - March 2016

BMO Financial

Created copy and content strategy for integrated multi-platform campaigns across online, mobile, and broadcast channels

Became a Financial Industry subject matter expert after seven+ years developing copy and strategy for four Canadian banks and American Banks, including Citibank and BMO Harris

Coordinated with BMO agency of record Y&R to unify the Brand Voice during a complete BMO rebranding and the launching of “We’re Here to Help”

Winner: Two Minute Advantage Ad Campaign

Winner: Food, Consumer & Retail Direct Mail Campaign

Both presented by American Business Awards & Financial Communication Society.

Copywriter February 2010 - December 2011

Critical Mass

Copywriter on Citibank online rebrand - Citibank.com

A key member of a team of four copywriters charged with creating a new online image and experience for a massive American financial institution in the wake of a banking crisis

Copywriter January 2009 - February 2010

Sapient

Lead copywriter on SMB banner and micro-site campaign

Wrote copy to communicate to key purchasing decision makers -- IT Consultants and Business Owners -- that Sony VAIO professional models are the best choice for SMBs

Copywriter March 2008 - December 2008

Organic

Lead copywriter on Chryslerllc.com

Wrote 50+ page corporate umbrella brand unification website for automaker Chrysler

Copywriter March 2007 - August 2007

The City of Toronto

Lead copywriter on Toronto.ca/immigration

Wrote a 65+ page website to persuade immigrants to choose to settle in Toronto and to attract billions from the international investment community

Managing Editor December 2005 - February 2007

IT World Canada

Conceived, created, and launched the first intergovernmental - covering all four levels of government - website in Canada

Managing Editor November 2000 - December 2005

Biotech Business Magazine

Edited and strategized all content for two trade magazines covering the pharmaceutical, biotechnology, and life sciences industries

Managing Editor January 1998 - September 2000

Lighting Magazine

The editor and team leader for a trade magazine covering the architectural lighting marketplace, who managed a staff of a news editor, two sales representatives, production staff and an art director

Accomplishments

CONCEPTED, wrote, developed, and reworked copy for financial industry giant Citibank twice, at Critical Mass and then 10 years later client-side.

DELIVERED an aggressive small-to-medium business content strategy and copywriting for Sony VAIO laptop computers.

INTEGRATED print and broadcast resources with my own savvy to create clear and crisp copy to update and improve Chrysler LLC’s online identity.

CREATED the voice that The City of Toronto wanted to show-off to immigrants and investors.

SEAMLESSLY plugged into numerous organizations as a top producing freelancer.

EXCELLED in deadline-driven environments, managing multiple tasks, for the past 23 years.

Education

B.A. Honours, English, York University, Toronto, Ont.

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