Carla J. Egan

**** **** ******* **. ******, MI **843 810-***-**** adwwi3@r.postjobfree.com

PROFESSIONAL SUMMARY

A drive for adding bottom-line value by achieving collaborative, customer-centered goals with a mindset of continuous improvement. I’m a marketing and sales professional experienced in business consulting sales approach, product training, sales analysis, process improvement, committee leadership, and event planning. Well-versed at simultaneously organizing multiple projects. After a pause to raise four amazing children, I’m shifting gears to accelerate my career.

MARKETING & SALES EXPERIENCE

Consultant, Optimize E6 LLC – 2021-present

Freelance marketing specialist, education & training, event planning, inventory analyst Automotive Dealer Inventory Analyst for

TPS Auto – September 2021-February 2023

● Assisted Senior Inventory Analysts in new vehicle order evaluation preparation for Ford dealers

● Provided data-driven order recommendations based on Fast Turn report analysis to optimize inventory which would maximize net profits

● Utilized Ford systems in fmcdealer.com as well as customized TPS processes and reports in Microsoft Excel

FORD MOTOR COMPANY - Dearborn, Michigan — 1996-2010 Inventory System Support Specialist,

Ford North American Marketing & Sales Operations (contracted by Alteris Group) —2009-2010

● Trained and consulted with North American Sales & Marketing Field and Dealer personnel how to use the Smart Inventory Management System (SIMS) web-based software program

● Analyzed vehicle sales and inventory reports to provide recommendations to improve sales turn

● Worked with Field personnel to increase the number of Dealers using the program

● Researched software system concerns and reported trends to Ford managers Competitive Incentives Analyst, Ford National Marketing Programs & Strategy Dept. - 2005-2007

● Analyzed automotive competitors’ incentive programs then summarized quickly in concise emails to senior management as new programs were announced

● Maintained weekly competitive incentive summary report for senior and mid-level managers New Vehicle Order Analyst, Ford North American Sales & Planning Distribution — 2003-2005

● Utilized Stock Replenishment Order (SRO) system to create saleable vehicle orders for dealerships to approve for scheduling. This was necessary to fulfill their wholesale order commitments which ensured smooth flow of the automotive Plants’ production order pipeline

● Conducted training about the system at regional workshops for dealerships

● Trained new co-workers and implemented process improvements for current co-workers

FORD MOTOR COMPANY - Dearborn, Michigan — 1996-2010 (continued) Zone Manager, Lincoln Mercury Division, Detroit Region — 1999-2003

● Progressed through five zone territories then achieved 113% vehicle wholesale % guide in nation’s largest sales volume zone

● Won national zone manager award for 2003 Lincoln LS launch in zone by conducting sales meetings, training, and customer events at dealerships

● Recognized by management for Business Consulting Approach yielding higher customer satisfaction and profitability

Marketing Specialist, Ford North American Fleet Sales (contract by ASG Renaissance)-1996-1999

● Supported National Marketing Manager for the 1999 Ranger Electric Vehicle launch

● Assisted agency’s director in public relations events OTHER

EXPERIENCE

Event Planning Volunteer & Leadership roles,

Christian Service Events Committee leader, St. Patrick School, Brighton, MI - 2015-present

● Created and lead a new event planning process for staff and volunteers for 10 annual grade-level service projects connecting to 10 different non-profit community groups

● Primary point of contact between the community groups and the school

● Secure annual funding with budget proposal and oversee on-going expenses

● Led volunteers, coordinated presenters, created communications internal and external, and presented at the school-wide Service Project and Assembly benefiting UofM Mott Cancer Patients and Staff Feb. 2021

● Led monthly meetings with 8 sub-committees and report monthly to administration

● School Advisory Council representative 2019-2023 SYSTEMS

EXPERIENCE

Fluent in Microsoft Office suite and Google suite; Utilize Ford sales and distribution systems including fmcdealer.com Web Based Dealer Ordering (WBDO) for VIN detail Reports, Fast Turn reports, and Order Guides as well as CONCEPs

EDUCATION

Central Michigan University, Mount Pleasant, Michigan: Bachelor of Science in Business Administration, Major: Marketing

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