Jacqueline Bart
************@*****.*** • linkedin.com/in/jackie-bart-crmc-97a17a1 • Frisco, TX • 214-***-****
Customer Success Manger
Highly accomplished media professional with 20+ years’ experience in delivering customer-centric sales and marketing strategies that secure rapid and lasting revenue results and long-term brand loyalty. Demonstrate expertise in regional territory, and National sales to optimize business growth. Strong, refined technical knowledge in broadcast and digital sales. History of improving operational procedures, enhancing profit margins, revenue generation, and surpassing quotas. Reputable for transforming business opportunities into lucrative commercial ventures. Adept at nurturing and leading high-performance teams to consistently achieving notable results. Ambitious professional with proven ability to increase sales by incorporating advanced methodologies. Possess bilingual skills in English and Spanish; facilitate discussions across all management levels and industry professionals.
•New Business Development
•Impeccable Customer Service
•Tactical Sales Initiatives
•Strategic Business Planning
•Sales Territory Management
•Turnaround & High-Growth Strategies
•Strategic Partnerships
•Client Acquisition & Retention
•Product & Brand Marketing
Career Experience
Quu Customer Success Manger, Quu Inc. Dallas, TX 10/2020 to Present
Serve as key internal sales representative of Quu. Impeccable customer service skills as well as strong written and verbal communication skills. Possess thorough knowledge of the Radio industry and am a credible authority. Help customers understand how to use Quu products and services to their advantage. Host department meetings to identify new goals, and communicate with customers over the phone, by email or in person. Responsible for coordinating with upper management to inform them of recurring issues with products or services. Write blogs monthly to educate customers about different ways that they can use Quu to grow their bottom line.
Triggered 100%+ business annual business retention – achieved success through over 90% Zoom video calls and in person trainings.
Translated all training and sales sheets into Spanish for new client prospecting and existing radio groups implementing Quu.
Informa Markets Senior Account Executive, AIA Conference on Architecture, Dallas, TX 10/2019 to 9/2020
Serve as key internal sales representative. Implement strategies focused on increasing revenue generation from new and existing customers. Call mid-sized to top-tiered corporations trading in building products within architectural environments. Spearhead up-selling tasks of available sponsorship and booth space. Maximize available pre-qualified leads and uphold high call volumes.
Triggered 70%+ business annual business retention – achieved success through over 30% cold calls and growth.
Market Enginuity Senior Account Executive, PBS, NPR, Dallas, TX 8/2014 to 10/2019
Directed daily operations, including strategic planning for local, regional, and national multi-platform media sales. Digital P&L management, budgeting, and forecasting. Produced innovative and pragmatic sales proposals and presentations for agencies and local direct clients. Collaborated direct clients and advertising agencies to plan innovative marketing programs. Oversaw ad sales campaigns with partnerships with local traffic teams. Devised promotional tactics for different radio TV and digital formats for NPR, PBS programming.
Boosted and transcended underwriting sales and revenue goals each year – achieved $675k, $750k, $850k, and $1M successively.
Adopted novel inventory and pricing methods to improve revenue generation.
Entravision National Sales Manager, Univision, Entravision Radio, Dallas, TX 5/2012 to 1/2014
Created riveting sales proposals/presentations for external agencies on Entravision’s digital products. Engineered and launched promotion guidelines for different radio TV and Digital formats. Generated revenue by proficiently administrating inventory and pricing structures. Regulated daily operations such as P&L responsibility budgeting, forecasting, and strategic planning.
Collaborated with direct clients and advertising agencies to develop strategic marketing programs, including exceptional online events and sporting events.
Additional Experience
Account Manager CRMC, Arbitron Inc, Dallas,TX: Key contributor to selling Arbitron services to major Hispanic groups in one of Top 15 national markets. Served as Puerto Rico Consultant to over 225 radio stations along entire west coast. Partnered with external broadcasters and advertising agencies to formulate distinct promotional tactics.
Education
Bachelor of Arts in Early Childhood Education
University of Texas, El Paso, Texas
Professional Training/Accreditations
CRMC -Certified Radio Consultant (RAB) CSS Certification, Knoll & Associates
Received 100% Award Arbitron (2001, 2002, 2003,2007, 2008,2009)
CFS Awards Clear Channel University
Office of the Year, 2008
PPM certification
Professional Memberships
Radio Advertising Bureau Southern California Broadcasters Association, (RAB)
AWRT- American Women in Radio and Television
El Paso Hispanic Chamber of Commerce
Ft. Worth Hispanic Chamber of Commerce
Meet Up Dallas Texas
ADFED board member
AHAA 2019
Technical Proficiencies: Tap Web, Hoovers, Tapscan Suite, CRM, AdMall, RSP, Sales Genie, Media Monitors, Strata, Polk, PD Advantage, Maximiser, Arbitrends, Mapmaker, Sales Pro, SalesForce, BIA, Station Scan, Clear Channel Opti View (Board finder), Radio Exchange, Marketron,Microsoft Office Suite, Photoshop, Go to meeting, Teams, Zoom, Quu, Adsync affidavit Quu Billboard reports,vCreative,VPPO.