Data Analyst Seo Specialist

MELISSA J.

LARSON

**************@*****.***

408-***-****

San Jose, CA 95112

Linkedin.com/in/melissajlarson

SKILLS

• On-site SEO Project Planning, Keyword

Research, Optimization & Reporting

• Content Writing

• Google Analytics

• Administering Social Media Accounts

• Social Media Digital Marketing

•

• Identifying KPI's

CERTIFICATIONS

Google Analytics & GA4

Google Skillshop

Google Ads

Google Skillshop

Microsoft Office Suite

SEM Rush Crash Course

PROFESSIONAL SUMMARY

Results-driven and highly motivated SEO Specialist and Data Analyst. With 7+ years of experience developing On-site and Off-site SEO strategies, content creation and meta elements. Exceptionally skilled in identifying opportunities to enhance website content keyword optimization based on market trends and Google Analytics. A self-starter whose work ethic includes strong attention to detail and making work accountable. WORK HISTORY

DealerCMO - Results Manager Website Analytics & SEO Specialist Campbell, CA • 07/2016 - Current

• Conducted SEO audits that considered on page and off page elements.

• Utilize a variety of tools such as Google Analytics, Search Console, SEM Rush and Moz for Organic traffic optimization.

• Skilled in responsive site designs, site mapping, SCHEMA and other important website Technicalities.

• Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.

• Developed and implemented iterative updates by reviewing past performance metrics, keyword ranking trends and link building.

• Blog writing and back linking strategies.

• Reporting on deliverables and KPI's.

DealerCMO - Results Analyst - Automotive

Campbell, CA • 05/2014 - 07/2016

• Budget preparation and ROI reporting.

• Business Analysis and Competitor review. Produced and updated documents, reports and tracking spreadsheets.

• Created Standard Operating Procedures across multiple job functions and Company processes.

• Analyzed data to identify opportunities and recommended actions.

• Budget preparation and ROI reporting.

• Business Analysis and Competitor review.

• CRM management, reporting and building lead follow-up processes. Salvation Army Adult Rehabilitation Center - Assistant Store Manager 01/2010 - 03/2013

• Key holder Retail Management & Policies.

• Reconciled daily sales transactions to balance and log day-to-day operations.

Santa Cruz Skateboards / NHS, Inc. - Executive Assistant Santa Cruz, CA • 09/2006 - 12/2009

• Managed executive calendars and coordinating all company travel.

• Coordinating all product Patent and Trademark filings.

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