Personal Assistant Marketing Manager
Resume:
Aspen Makkar
Los Angeles, CA, *****
****************@*****.***
OBJECTIVE
Seeking a position that will enable me to utilize the experience and skills I have obtained professionally and academically.
EDUCATION
American College of Healthcare Sciences Current
California Polytechnic San Luis Obispo State University, San Luis Obispo, CA June 2015
Masters in Aromatherapy Aug 2023
Bachelor of Arts in Psychology
Minor in Marketing Management
Shaw Academy Online, Dublin, Ireland
Professional Diploma in Digital Media Marketing Aug. 2019 Professional Diploma in Social Media Marketing Mar. 2020 SELF EMPLOYMENT
Pure Beauty 2019 Current
• My personal aromatherapy line that promotes mind, body, spiritual, and mental one- ness.
• Provide private consultation to clients interested in CAM therapies to aid any illness or discomfort being experienced.
• Have had over 65 clients.
• Knowledgeable in creating products for humans, dogs, and horses.
• Experienced in assisting humans, dogs, and horses for 6 years with holistic options.
• A professional psychic, medium for the past 12 years; assisting clients all over the world with any question they have.
Makkar Marketing & Management: Entrepreneur/ Founder Jan. 2019
• Content Creation for photoshoots, video shoots, websites, social media, marketing campaigns, businesses and brands
• Specializing in Buyer Personas, Data Analysis, Remarking, Search Engine Optimiza- tion, Social Media Engagement, Viral Marketing, Calculating Return on Investment, and conversion from social media
• Excel, Oracle, SQL proficient
• Successfully planning shoots including: locating the talent, flying out the talent, creat- ing itineraries for all parties, being responsible for talent, coaching talent when needed, and pairing clothing with the atmosphere to market the brands
• Transforming Quantitative data from Social Media to Qualitative data for over 30 clients to better understand the client’s viewers/ customers WORK EXPERIENCE
Young Voices Making Choices: Assistant Producer/ Marketing Manager/ Research Team Lead/ Social Media Manager/ Host Sept. 2018- 2021
• Developing topics and creative content for the weekly podcast
• Training and created curriculum for professional training for hosts
• Conducting interviews for prospective hosts, producers, videographers, photographers, and editors
• Communicating on behalf of the organization via email and phone regarding media coverage at events
• Networking at all events to request interviews from those attending
• Interpreting Instagram and Facebook Insights, turning quantitative data to qualitative data
• Creating content for Social Media and manage the Social Media team
• Utilizing marketing websites and tools to run analysis on competitors and form content
• Recommending marketing strategies to create revenue and organically increase follow- ers via social media through by creating viral content paired with social media influ- encers and creating revenue
• Creating websites to analyze the effectiveness of the organizations efforts through Search Engine Optimization, Affiliate Partnerships, Brand merchandise development
• Interviewing key people regarding significant issues affecting everyone, but specifically the millennial generation
• Researching stories, statistics, and history to accompany our discussions and interviews
• Facilitating host trainings, confidence building games, ice breaker games, and playful mock interviews
• Working specifically on relating sports and key issues in the world together throughout discussions or interviews for the Sports section of the pilot show Fit Model Feb. 2017-Dec.2020
• Was fit for 100s of outfits at a time to insure material was comfortable for customer and that the outfit fit correctly on the body.
• Took photos in various poses to show the flexibility of the outfit being fitted
• Sat still for possible alterations while the clothing was being fitted Travel Assistant Jan.2018-August 2018
• Helping with the transportation, setup, and take down of all shoots done
• Assisting with making sure everything went smoothly with travel, hotels, shoots, mod- els, dinner, and other activities throughout the day
• Creating itineraries for the models we hired
• Serving as a model and photography assistant
• Shopping for props for photography creativity as well the model’s wardrobe
• Aid photographers in posing different subjects
• Aid posing models used for photoshoots
• Data Analysis on social media platforms to understand better who his clients were
• Scheduled flights, created schedules, and hired models
• Traveled to London, Japan, Seattle, and Utah as a travel model and personal assistant Uber/ Lyft Driver June 2016- Oct. 2018
• Greeting, picking up, and dropping rider off safely to their destination
• Maintaining Uber vehicle requirements for riders
• Driver rating is a 4.90 with over 1,500 trips, showing great customer service KCC Talent Model/ Marketing Manager June 2017- Dec. 2017
• Completing 20 hour training to become a talent consultant and assistant
• Representing the company in all Los Angeles meetings
• Facilitating and conducting photoshoots from 8am-6pm a couple of days a week
• Sustaining point of contact for the photographers, makeup artists, models, actors, dancers, and singers
• Assisting in posing all talent and styling clothes in photoshoots
• Assisted with Re-Branding, content creation, website development, advertisement cam- paigns, connecting with people, Data Analysis, Search Engine Optimization, and con- necting with people on behalf of the company
FaceBank Talent/ Marketing Manager Jan.2016- Sept.2016
• Managing 20 models during events we hosted
• Communicating with models regarding all shoots and events
• Answering all questions talent had regarding the company and desires in growing their career
• Teaching models how to “cat walk” and customer service training on interacting with customers
• Maintaining the point of contact for all talent and recruiting talent for events
• Overseeing talent at photoshoots and helped with posing and wardrobe selection
• Helped with content creation for 20 social media accounts by data analysis, rebranding the models portfolio and social media presence
• Created campaign advertisements on social media for the company to gain more clien- tele
• Specialist is Data Analysis, managing, and campaign adverts Lead Behavior Interventionist, ABRITE Organization Aug. 2015- Jul. 2017
• Assisting children on the Autism Spectrum with challenging behaviors and develop- mental milestones
• Training in Applied Behavior Analysis (ABA)
• Shadowing other Behavior Interventionists and gave them written feedback
• Working with different ages, 1 year old to 25 years old
• Working in the office clearing out patient files, making charts, graphs, and interpreting data
• Analyzing child’s progress by graphing data
• Implementing behavioral and educational protocols throughout each session INTERNSHIPS
Behavior Genetics Association (BGA) Group. Sept. 2014- Jun. 2015
• BGA group was initiated during a research internship at Cal Poly and studying the cor- relation between ADHD and low birth weight in infants
• Participating in weekly meetings, and applying the concepts learned in Research Meth- ods in Psychology and Quantitative Research Methods for the Behavioral Sciences
• Searching the agreed upon search term in the search engine assigned
• Reviewing abstracts for hundreds of articles and providing input whether there was rel- evant information
• Obtaining knowledge in Consumer Psychology through a class offered at Cal Poly
(Psychology of Behaviors in Organizations) and applying various Consumer Research Methods to creating our poster
• As a group, meeting and reviewing the articles in their entirety that we decided to use
• Another team member and I creating the Abstract and Introduction and presenting them in front of our group
• Using marketing tips to design the information checklist and the poster we presented
• As a group, creating a poster of our findings and presenting our poster at the 45th Annu- al BGA Meeting in San Diego, CA
• Served as the Marketing Manager and point of contact for the group at BGA Conference INTERCOLLEGIATE ATHLETICS
Division 1 Women’s Track & Field, Cal Poly, San Luis Obispo, CA Sep.2010-Jun.2015
• Obtaining a partial athletic scholarship
• Gaining valuable leadership and team-building skills
• Attaining determination that allowed me to push myself to become a better athlete and student
• Training helped me regain confidence in myself in many aspects of my life Track & Field Lead Mentor Aug. 2012- Jun. 2015
• Assisting freshman and international students with registering for classes
• Working closely with various student advisors
• Helping students apply for scholarships, change majors, request tutoring, and much more
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