Adina Valentine

917-***-**** adwv8e@r.postjobfree.com North Miami 33161

SUMMARY

Talented marketing professional writes effective communication to promote company brand and improve public image. Skilled writer and proofreader with proactive mindset and extensive experience with 4 companies. Strategic PR title offering proven leadership in creating comprehensive public relations and communications strategies to advance the company's vision and goals. Adept in all aspects of public relations, including media relations, internal communications, event planning and community programming. Accomplished in affecting dramatic improvements to the public image of telecommunications, water and electricity businesses by applying hardworking and analytical approach to media relations and communications planning. Excellent conflict management, decision making and problem-solving abilities. Enthusiastic PR professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results. Articulate and well-spoken Head of Public Relations with specialized experience in crisis communications. Effectively developing strategic communications campaigns under pressure and in fast-paced settings. Strong leadership, mentoring and coaching skills. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Dependable team member trained in register operations and customer service. Contributes to smooth front-end operations and goes beyond requirements to handle customer needs. Reliable, team-oriented, and efficiently completes assignments. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Have attended many regional and international workshops and courses and have also made presentations at Regional PR conferences related to the electric utility. I have just been recognized for 15 years of service with the Dominica Electricity Services Ltd.

SKILLS

Reputation Management

Social Media Proficiency

Media Contacts Management

Web Content Updates

EXPERIENCE

Public Relations Officer, Dominica Electricity Services Ltd, June 2007-Current

Roseau, Dominica

Coached client representatives in effective communication with public or employees.

Purchased advertising space or time to promote client's product or agenda.

Updated image and media library and archived older photos and documentation.

Arranged public appearances, contests or exhibits for clients to increase product or service awareness or promote goodwill.

Developed and maintained close working relationships with members of press.

Conferred with other managers to identify trends or key group interests or concerns.

Reached out to clients regarding product experience and developed surveys to gain customer feedback.

Coordinated public responses to environmental management incidents or conflicts.

Prepared or delivered speeches to further public relations objectives.

Created and implemented communication management strategy, delivering updates as needed.

Wrote press releases or other media communications to promote clients.

Learned about company history and products to present detailed information to customers.

Developed public relations strategies to influence public opinion or promote ideas, products or services.

Applied strategic communication strategies and interpersonal skills to develop and maintain high-value business relationships.

Prepared or edited employee newsletters or stockholders' reports for internal or external audiences.

Wrote, edited and reviewed various media content and press releases.

Developed content for company websites, social media pages and messaging platforms.

Maintained professionalism and efficiency while working closely with leadership.

Evaluated advertising and promotion campaigns to align company messaging and address potential issues.

Developed short- and long-term public relations strategies to improve organization's visibility.

Developed good working relationships with media and liaised with press on potential news stories.

Posted and updated content on company's website and social media outlets.

Gave presentations and spoke publicly at interviews, conferences and company events.

Planned or directed development or communication of programs to maintain favorable public or stockholder perceptions.

Responded to requests for information from media or designated spokesperson or information source.

Public Relations Officer, Marpin Telecoms & Broadcasting, March 2001-May 2007

Roseau, Dominica

Coached client representatives in effective communication with public or employees.

Analyzed client activity and feedback to locate product and workflow weaknesses and made necessary adjustments.

Developed and maintained close working relationships with members of press.

Coordinated public responses to environmental management incidents or conflicts.

Prepared or delivered speeches to further public relations objectives.

Wrote press releases or other media communications to promote clients.

Wrote, edited and reviewed various media content and press releases.

Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.

Gave presentations and spoke publicly at interviews, conferences and company events.

Responded to requests for information from media or designated spokesperson or information source.

Planned or conducted market or public opinion research to test products or determine potential for product success.

News Editor, Kairi FM Radio, September 1994-July 1997

Roseau, Dominica

Consulted with management and editorial staff regarding placement and story development.

Managed reporters, producers, and other team members.

Held weekly editorial meetings to generate publication ideas and review staff recommendations.

Developed wide range of relationships with government agencies, business and community leaders to stay on top of breaking news.

Supervised and coordinated work of reporters and other editors.

Wrote stories, articles or newsletters for publication.

Assigned topics, events and stories to individual writers or reporters for coverage.

Proofed copy to detect and correct errors in spelling, punctuation and syntax.

Conferred with authors regarding changes in content, style or publication.

Wrote a number of press releases pertaining to many different types of events.

Prepared, rewrote and edited copy to improve readability.

Edited news pieces from hard news briefs to long-form featured news and wrote 1000 words of copy daily.

Conducted open and confidential interviews with credible story sources to gather information for news and talk show pieces.

Reviewed and approved proofs submitted by composing room prior to production.

Oversaw layout design and worked with production team members to complete daily and weekly content schedules.

Edited digital images lightly or with advanced techniques to create desired effects.

Verified facts, dates and statistics using standard reference sources.

EDUCATION AND TRAINING

Associate of Arts

Public Relations and Organizational Communication, Holborn College, London August 2006

Is a member of the Public Relations Society of America (PRSA) since 2008

Have attended many International Conferences, Workshops and Seminars hosted by the PRSA and other organizations in many cities within the United States.

Attended many Regional Electric Utility Conferences and Workshops related to PR and Customer Service.

Works closely with the Customer Service Department in the Electric Utility in meeting and addressing customer complaints and needs.

High School Diploma

Convent High School, Roseau Dominica July 1996

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