Customer Service Marketing Manager

Jodi Piccarreto

Flower Mound, TX ***** 813-***-**** **************@*****.***

DIRECTOR

Accomplished and results-driven professional with versatile experience recruiting new students, evaluating potential students, and managing the comprehensive admissions process.

Proven track record of increasing lead conversion rates, attaining year over year growth, augmenting student enrollment, and exceeding budget. Well-versed in developing and deploying short and long-term strategic plans; fulfilling organizational goals / objectives; and adhering to federal, state, and accreditation requirements. Demonstrated success analyzing data, improving productivity, delivering excellent customer service, as well as coordinating staff training and development. Instrumental in driving re-entry efforts, assessing performance metrics, and directing talented teams. Known for boosting revenue and recruitment growth, streamlining admission processes / operations, and addressing complex queries. Articulate and refined communicator; excel at forging and nurturing long-term relationship at all levels of management.

CORE PROFICIENCIES

Admission Operations Management Budgeting & Forecasting Revenue & Profit Maximization Documentation & Reporting

Legal & Regulatory Compliance Student Performance Improvement Staff Training & Development Process Optimization

Customer-focused Service Team Leadership & Supervision Strategic Planning & Analysis Data Collection & Assessment

PROFESSIONAL EXPERIENCE

Lincoln Technical Institute, Grand Prairie, TX 2015 to Present

Director of Admissions

Maintain acceptable admissions rate of students in line with school, accreditation, and company guidelines by overseeing entire functions of admissions department. Support potential students in career planning decision-making by training admission representative and delivering excellent customer service. Leverage official tracking system to document admission related information with high degree of accuracy, while crafting and presenting detailed reports to suitable individual. Follow up with corporate on marketing program, while providing timely feedback to relevant marketing manager. Prepare comprehensive reports on daily, weekly, and monthly basis.

Selected Accomplishments:

Attained YOY growth, surpassed budget yearly, and increased lead conversions by 3+%.

Augmented student population by 40%.

Contributed to attainment of campuses objectives by formulating and deploying short and long-term strategic plans.

Achieved admissions results across each program in line with company and campus goals.

Utilized the procedures established and outlined by the school to monitor, trace, and manage inquires.

Enabled student, company, and regulatory agencies satisfaction in accordance with policies, procedures and legal requirements by uncovering and remediating inquiries, issues, and problems in prompt manner.

Everest University, Florida East 2009 to 2015

Regional Vice President of Admissions

Planned and developed operating budgets of all seven campuses. Offered continuous assistance in training and onboarding new Director of Admissions and Campus Presidents. Enabled and maintained continued compliance by developing and deploying robust processes. Facilitated proper implementation of changes by communicating individuals of changes, assessing policies and procedures, addressing matters of concern with suitable departments. Improved conversions rates by providing feedback and training. Rendered expert-level support to schools in achieving and exceeding starts, revenue, and strategic goals / objectives. Developed and maintained innovation, positive, and team-oriented school environment by providing quality customer service to clients. Tracked the working time by designing and employing time management accountability report for entire division.

Selected Accomplishments:

Contributed to revenue and recruitment growth for region.

Ensured data accuracy and integrity of reported data by using CampusVue.

Uncovered performance opportunities by monitoring and evaluating admissions metrics.

Increased admissions attrition year over year by decreasing staff turnover from 45% to below 10%.

Improved admission’ operations effectiveness by complying with applicable federal and state laws and regulations.

Drove informed decision-making on campus HR and hiring needs by steering collaborative efforts with campus directors.

Additional Experience:

Divisional Director of Admissions Everest University, Florida Division

Director of Admissions Everest University, Lakeland, FL

EDUCATION & CREDENTIALS

Master of Business Administration Concentration in Leadership

Capella University, Minneapolis, Minnesota

Bachelors of Management Concentration in Marketing

Florida Metropolitan University, Brandon, Florida

TECHNICAL PROFICIENCIES

Windows XP including PowerPoint, Excel and Word, Salesforce and Campus Vue.

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