EJ BERNAS

PROFILE

Dynamic ability to establish business relationships. My experience highlights

the ability to leverage my strong understanding of branding, sales, and marketing to the customer and client. Large market campaigns and product launches for new and multi platinum award winning artists using strategic partnership development and relationship building validate my accomplishments and product development.

EXPERIENCE

VP STRATEGIC PARTNERSHIPS & DEVELOPMENT BIG SKY MUSIC GROUP 2018-PRESENT

• Utilizing my established business relationships with decision makers while maintaining positive relationships with clients, customers and colleagues provided opportunities for the Big Sky Music Group business model.

• Developed a partnership for country artist Stephanie Quayle with Lucchese boots for a lifestyle brand. Stephanie designed her own line of cowboy boots. A large media add campaign generated sales and revenue, and enhanced her market imprint.

• Stephanie Quayle became the first female ambassador for Bass Pro Shops. Developed media campaigns in major markets in Texas. The promotion titled “Songs by the fire” involved radio morning show personalities doing on air in store promotions focused on Stephanie Quayles music and outdoor lifestyle.

• Enhanced digital imprint by growing streams to over 70 million impressions.

• Harley Davidson partnership campaign “Horses to Horsepower”. Filmed four part series and promoted across Harley Davidson’s 8 million social media followers.

Sr Director Promotions Southeast Region Big Machine Label Group/ Dot Records 2014-2016

• Helped relaunch iconic Dot Records with artists Maddie & Tae.

• Achieved a debut #1 record on radio charts. Maddie & Tae were the first female duo to debut with a #1 single in 70 years. Over 75 million streams, 5 million singles downloaded, 50 million views of debut video.

615-***-****

adwust@r.postjobfree.com

184 Sweeney St #315

North Tonawanda NY

14120

• Created add campaigns and promotions in major markets like Tampa, Jacksonville, Atlanta and Orlando. Developing on air promotions to enhance market growth and sales.

• Managed 40 southeast regional markets with planning events, concerts, tours and providing assets for promotion.

• Artists promoted and marketed included Steven Tyler, Drake White and The Voice winner Craig Wayne Boyd.

National Director of Promotion Bigger Picture Music Group 2012-2014

• Demonstrated the ability to inspire and motivate a team to achieve common goals, manage conflict and delegate responsibilities effectively.

• Oversaw national promotion efforts in 150 major media markets across the United States for The Zac Brown Band. We attained nine straight #1 records, over 5 million in album sales and over 100 million impressions and streams. Resulting in sold out national stadium tour.

• Managed a team of 5 regional promotion directors. We also represented and promoted artists Chris Janson, Chris Cagle, Kid Rock and Zac Brown Band

Sr Director Promotions Southwest, Universal Music Group Mercury-MCA Records 2003-2012

• Developed major market radio campaigns for artist and product launches.

• Provided access to multi platinum award winning artist across Texas, Oklahoma, Missouri, Tennessee, Louisiana, New Mexico, Alabama, Georgia for events, tours and promotions.

• Represented artists including but not excluded to George Strait, Vince Gill, Reba McEntire, Lee Ann Womack, Gary Allan, Josh Turner, David Nail, Sugarland, Billy Currington, Chris Stapleton, Shania Twain, Jamey Johnson.

• Awards for the Academy of Country Music and Country Music Academy for Album of the year, song of the year, entertainer of the year, male and female vocalists of the year, video of the year, new artist of the year EDUCATION

Erie Community College, 1990-1992, Member of the Soccer team SUNY Brockport, 1993-1995 Bachelor in Criminal Justice SKILLS

• Communications planning

• Project management

• Leadership

• Sales & Marketing

• Branding & identity

• Public relations

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