Creative Director Marketing Officer

Chief Marketing Officer Creative, Communications & Strategy Officer

Strategic Partnerships, Multi-Media Marketing, Business Development, Relationship Management, Negotiations, Consulting, eCommerce

A highly experienced marketing and advertising professional adept at data mining, strategy development, communication evaluations, production, and all services that grow businesses and build customer relationships. A proven track record of building cross-functional teamwork and delivering effective multi-million-dollar creative campaigns to companies such as Anheuser-Busch, Taco Bell, IFC Films, Metro PCS, CBS Television, Xenergy Energy Drink, the UFC, BMW, Chrysler, McDonald’s, Northwestern Medicine, Loyola Hospitals, Jersey Mike's, Frito Lays, Ferguson, Blue Buffalo Pets, Meier’s, Kimberly Car City, Caterpillar, Hagerty Insurance, Intarcia, Capital GSK, and Optimo Hats. He is known as an Out-of-the-Box creative thinker that inspires and mentors his teams to reach their potential for success.

A collaborative, highly inspirational executive who adds value by:

Achieving Achieves performance excellence by utilizing diverse market and industry knowledge, strategic vision, and creative talent.

Ensuring the success of ideation and production through planning and managing outcome-driven objectives and timetables.

Building strong stakeholder relationships and developing productive, dedicated teams which support a shared focus.

Areas of Expertise

Public Relations (PR), Startup & Turnaround Operations, P&L Budget Management, Leadership Development, Campaign Development, Data Analysis & Budgets, Strategic Sourcing & Procurement, Event Planning, Brand Development, Market Research & Analysis, Recruiting Talent & Hiring, Strategic Planning, Operational Planning, Content Development, Presentations, Project Management, Implementation

Core Competencies

Technology: Cloud, Big Data, Social Business, Machine Learning, AI, Mobile, Google Workspace, Salesforce, MS Projects, Jira

Publications: TV pilot “Dante” co-created with Steve Levitan NBC; Media Post; Ad Age; Creativity Magazine; Medium

Honors & Awards: Creativity Magazine Top 5 Director in the World; Top Radio Ad in the World 2006, 2007 & 2008 Time Winner of the Radio Advertising Bureau’s Top Award & $100,000 Grand Prize; Top Dialogue Director, Commercial 2005 Budweiser; Up and Comers in Chicago Business Community Under 40 Recognized for accomplishments on Budweiser and McDonald's advertising campaigns, including 7 Top Ten USA Today Number One Commercials; Top Commercial Director in Europe Directed for VW, "Bill Right, US Cost Controller."; Most Awarded Creatives and Creative Directors in the World 1996-2005 Won 10 Cannes Lions, 4 Grand Clio Awards, 15 Gold Clios, 31 Silver Clios, 44 Bronze Clios, numerous entries in The One Show, & Communication Arts; 2 Time Gran Prix in Radio at Cannes Awards for Creativity Budweiser's Real Men of Genius is recognized as the Most Awarded Ad Campaign of All Time; First Place – Iowa State Team American Advertising Association Student Competition

Education

Master of Arts (MA) Creative Writing Northwestern University

Bachelor of Arts (BA) Journalism - Mass Communications Iowa State University

Career History & Accomplishments

The Peabody Company, Davenport, IA

CEO, CMO Jan 2021 Present

selectivity. Develops marketing plans and content designed to grow businesses for multiple companies, including Northwestern Medicine, Loyola Hospitals, Jersey Mike's, Frito Lays, Ferguson, Blue Buffalo Pets, Meier’s, Kimberly Car City, Leads as a CEO/CMO/CCO consultant for various clients on marketing, advertising, content solutions, and audience Caterpillar, Hagerty Insurance, and Optimo Hats. Manages a team of 10 consultants, creators, and marketers.

Successfully grew the businesses by building awareness and maximizing budget efficiencies for clients, developing a new online sales method for car sales, building market share for Jersey Mike's by 10% (now the #1 consumer sandwich shop), and creating a successful multi-media campaign for Caterpillar.

Approached by CBS to develop ideas and scripts for the PGA coverage, producing over 50 scripts and 12 spots for their Voice of Golf Campaign.

-The campaign was a big hit, leading to further production work for the CBS Football coverage promos, which were considered some of CBS's best promos ever.

Northwestern Hospitals, Chicago, IL

Northwestern Medicine is the collaboration between Northwestern Memorial HealthCare and Northwestern University Feinberg School of Medicine around a strategic vision to transform the future of healthcare.

Content Director and Manager, SVP Jan 2019 Jan 2021

Created internal and external marketing and advertising, social media, and digital campaigns for Northwestern Medicine.

Wrote and directed seven films that celebrated the hospital's efforts to serve seven different neighborhoods in economically blighted areas, resulting in favorable publicity and increased awareness.

-The films, watched by over a million people online, helped Northwestern prevent tax increases and increased community center usage by 10-25% and were praised as "landmark creative work" by the hospital CEO.

Created the "Clerics and Clinicians," a DE&I show featuring community leaders and African American physicians discussing COVID-19 and mental health, shown on Brightstar Church Networks with over one million plays worldwide, and credited with providing useful information leading to a decline in new cases.

Epsilon, Chicago, IL

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe.

Chief Creative Officer, EVP Jan 2012 Jan 2019

Oversaw all writing and creative work, communication, and sales pitches to clients, managing a team of 200-plus creatives across various US offices and 100-plus in India. Pitched new and growing organic business, managing creative development from TV-broadcast campaigns to social, digital, and email, and growing the shop from $100 million to $300M in revenue.

Grew the agency from under $100M to over $300M in revenue, established data-driven creativity as an industry standard, and won numerous awards, including Effie awards. Created a globally copied positioning and data-driven narrative, launched two podcasts, and developed the 4 Corners brief to guide clients in developing unique narratives.

Utilized Data as a Creative Tool that tripled the agency's size, built credibility, garnered creative awards, and led the company's sale to Publicis for $4 Billion.

-Developed the "Data-driven" creative narrative and the tagline "We see what other agencies don't.”

-Established the 4 corners brief to guide clients in distilling and using data to arrive at unique insights, strategies, and creative solutions.

-Created and starred in two podcasts to help establish Epsilon as an industry-leading agency.

-Tripled our amount of business and built an award-winning shop out of a collection of tactical agencies.

-Invited to judge at the 2013 Cannes Festival.

Initiated the Accountability Team model to level the Creative and Account Leaders’ responsibility and standards that improved collaboration resulting in awards and tripled revenue.

Seed Branded Content, Los Angeles, CA

Chief Creative Officer, Chief Marketing Officer Jun 2005 Jan 2012

Oversaw creation from writing to producing all advertising, marketing, and digital marketing needs for multiple clients.

Generated over $3M in annual revenue and sold several pilot and movie scripts by building the content company with award-winning content for the 3 highest-rated programs on Anheuser-Busch’s new online network, BUD.TV.

-Additionally, ads were produced for Taco Bell, IFC Films, Metro PCS, IFC FILM Network, CBS Television, Xenergy Energy Drink, the UFC, BMW, BW, Chrysler, and McDonald’s.

DDB, Chicago, IL

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe.

Executive Creative Director, SVP May 1996 Jun 2005

Managed a creative department with over 100 people and supervised successful campaigns for McDonald's, Anheuser-Busch, and other companies that received awards.

Tripled agency revenue Anheuser-Busch account and increased their market share to over 55% of the US by consistently creating ads that placed in the Top 5 USA Today Ad Meter polls for over 10 years, including seven number one ads.

-Created some of the most awarded ad campaigns in History, including Budweiser’s "True," "Real Men of Genius," and "Leon, the football player "-spun off into an NBC pilot.

-Won every award in advertising multiple times, becoming one of the world's most awarded and recognized creative directors.

Assumed leadership and retained the McDonald’s account, restructuring with new talent and increasing business by 8% within 6 months. The account continued to grow and pursued me at another company upon my departure.

In the beginning, initiated a strategy to cut costs and maintain Anheuser-Busch's business account. This involved re-examining key ideas, which ultimately led to a 55% increase in their market share and, in turn, boosted our revenue.

Architectural Preservation Council of Illinois Board Member 2002 - 2005

John Immesoete

708-***-**** ****.*************@*****.*** Linkedin.com/in/John-Immesoete/ John-Immesoete.com

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