Lacey E. Myrick

***** ********** ****, *******, ** 77077

601-***-****

adwtye@r.postjobfree.com

https://www.linkedin.com/in/laceymyrick-mba/

E D U C A T I O N

Millsaps College, Jackson, MS

Master of Business Administration GPA 3.901 May 2010

Bachelor of Business Administration GPA 3.954 May 2009

Magna Cum Laude

E X P E R I E N C E

Heart-n-Soul Healing Center August 2022 - Present

Sr. Marketing Manager

Develop content for and update Word Press website; Design marketing materials for promotional events; Develop pricing and packaging strategies; Manage social media updates and communications; Run email marketing program including CRM updates, targeting strategies, drip campaigns, and customer lifecycle management; Provide reporting on campaign success and develop strategies for improvements; Handle face-to-face, text, and phone communications with customers; Manage appointment scheduling, including bookings driven from the website; Work with external vendors to provide in-store product offerings that customers can purchase on site; Manage gift certificate program and work flow; Provide consultative sessions with new and current customers; Manage Google Business page; Respond to all customer reviews

Deloitte Consulting (Contract) February 2022 – July 2022

Marketing Campaign Manager

Managed global B2B marketing campaigns from conception to execution, including email development and communication planning / execution (both internal and external to clients), photo shoots, interviews, brochure creation, website updates, digital display, paid search, social media, etc.; Developed and managed timelines for project completion with global cross-functional partners; Performed QA tactics on all aspects of the campaign and worked cross-functionally for any needed updates; Partnered with the global B2B sales team to develop product-focused webinars; Planned and executed intense product training labs for the sales team to ensure their understanding of product offerings, marketing collateral and communication plans; Created reporting for campaign success metrics using Google Analytics, Adobe Analytics, and LiveSocial to present to executive leaders; Partnered with the marketing team to communicate strategic product value propositions.

Express Scripts (Contract) May 2021 – October 2021

Campaign Execution Manager

Responsible for developing and managing email communications campaigns from kick-off and creative development through segmentation, targeting, coding, QA, and deployment through Salesforce Marketing Cloud; Defined customer lifecycle program and incorporated strategies into campaigns; Coordinated with technical product teams and engineering teams to map data properly to template fields/capabilities and links point to the proper digital assets; Ensured optimal use and implementation of enterprise content management in digital communications in support of reuse; Managed prioritization of owned projects and adjusted accordingly based on goals and objectives; Defined and implemented end-to-end member experience outside of single communications to ensure effectiveness and make recommendations within the larger experience; VOC champion– provided direct customer feedback for journey improvements

Hiro Health May 2020 – February 2021

Sr. Marketing Manager / Project Manager

Provided strategic and operational direction for all integrated marketing activities for the company including paid and earned media, direct mail, event management and digital communications; Designed and executed email marketing campaigns through Salesforce Marketing Cloud and Marketo; Created VOC program to incorporate customer feedback to enhance the customer lifecycle; Developed and implemented the Hiro Health annual integrated marketing communications plan to address Hiro Health external target audiences, existing customers and employees; Managed day-to-day vendor relationships to drive overall E-Commerce strategy; Developed and tracked Hiro Health’s annual marketing budget and department expenses; Worked with cross-departmental teams to develop and implement new integrated marketing processes and plans; Launched and maintained the Hiro Health social media campaign including venues such as Twitter, LinkedIn, and Facebook; Managed ongoing development of the Hiro Health Shopify website including copy writing and content development.

SmartVault December 2019 – April 2020

Sr. Marketing Manager

Managed the inbound lead funnel and all demand generation activities targeting financial, tax, and accounting clients; Created new content to engage and nurture prospects through the funnel including webinars, eBooks, whitepapers, articles, checklists, etc.; Built relationships with thought leaders to produce valuable content for our customers; Designed and built e-mail nurture programs that engage prospects and move them through the customer lifecycle funnel; Developed and maintained company WordPress website including building out new learning and purchase journeys to support the sales and customer experience; Collaborated with the sales team to understand the customer journey, common objections during the sales cycle, and the pain points of our account managers; VOC representative – communicated feedback from the customer to the business for improvements; Built reports from Adobe Analytics to share changes in web traffic, webinar inquiries, and MQLs

Strategic Marketing Consultant - Freelance May 2019 – December 2019

Bee Connected Now (a start-up company)

Perform 360 business model analysis to identify key strengths and opportunities for improvement; Develop strategic B2B and B2C marketing campaigns for generating leads in specified target markets; Optimize content on WordPress website for strong SEO performance; Revamp social media strategy, including lead-generating content for attracting the right customer; Develop marketing materials for distribution via conferences and flyers; Perform deep dives into the CRM to identify efficiencies and best use of tools for analyzing campaigns; Develop KPIs to follow as measures for strategy and success; Provided financial forecasts for determining startup and operating needs; Defined customer lifecycle program

Guardian Exteriors

Work with independent contractors to identify key target markets and customer segments; Design marketing materials for distribution via conferences, flyers, and direct mail campaigns; Built social media pages along with social media marketing campaigns; Provide recommendations on D2D strategies and elevator pitches; Create weekly social media posts to keep the content current and relevant to forces impacting the target markets.

SMA Technologies August 2018 – February 2019

Senior Marketing Manager / Project Manager

Directly responsible for driving traffic B2B online, conversion online and ROI for all digital lead generating channels, including paid search, natural search/SEO, affiliate, display advertising, social media, etc. for OpCon, a SaaS and cloud-based modeled product developed specifically for financial and banking institutions (US Bank and several credit unions); Developed, launched, and managed the company’s first-ever Account Based Marketing program, which piloted 5 accounts; Developed and executed integrated marketing strategies, and managed marketing calendar and related activities; Responsible for proactively managing customer leads to Business Development through Salesforce Marketing Cloud and Pardot; Compiled, edited, & wrote copy for website, blogs, social media and marketing campaigns; Designed and managed email marketing campaigns through Pardot; Recreated the newly rebranded website using Craft CMS in four different languages; Worked with the sales team to provide financial forecasts to clients; Set up Adobe Analytics tracking on new website for webinar inquiry conversions and traffic

Global Custom Commerce (Blinds.com – A Home Depot Company) May 2016 – August 2018

Customer Experience & Insights Manager / Project Manager

Executed brand studies and built B2C ecommerce customer journey maps across all sites to identify opportunities for proactive customer communication; Oversaw all digital marketing efforts from a customer experience viewpoint; Designed, implemented and managed the company’s first-ever NPS program; Partnered closely with SEO team to identify keywords for updating website content, image tags, video links, and buying guides; Executed customer journey training sessions for all associates, with an ecommerce emphasis; Developed and managed a tracking system through Adobe Analytics and Tableau for CX improvements and communicate impacts to the business such as purchase funnels, bounce rates, and time on web pages; Represented the customer requirements by participating in backlog management/prioritization, sprint planning, daily stand-ups, and sprint review sessions; Responsible for product management lifecycle from start to finish, requiring close collaboration with technical teams; Worked closely with customer service and sales call centers, email and chat teams, providing customer experience improvement needs and partnered with management to implement changes.

Direct Energy August 2014 – May 2016

Senior Consumer Research Analyst – Marketing Analytics & Research

Ran Net Promoter Score (NPS) program to and presented results to SLT and various company stakeholders, responsible for following up on promoters and detractors to gain a deeper understanding of needed improvements and current successes; Monitored brand metrics to identify the root cause of any changes; Created and evaluated consumer segments and their purchase power towards brands and products; Influenced others with recommendations based upon analytics and an intimate understanding of products, consumers, and competitive pressures; Planned, facilitated, and presented results of external customer and non-customer in-person and online focus group studies.

SourceLink Madison, LLC September 2012 – August 2014

Senior Marketing Analyst – Customer Intelligence

Provided financial campaign analysis to communicate return on investment and KPI measures for client-specified goals; Responsible for providing comprehensive data interpretation and financial customer development as it applies to reports, analytics, database schematics, mapping, data appends, and program automation to assist sales personnel in developing customer budget forecasts; Created and provided presentation quality reports for financial clients (Huntington National Bank, Hancock Bank, etc.) and sales team.

Telephone Electronics Corporation (TEC) June 2010 – September 2012

Senior Operations Analyst – Revenue Assurance

Ensured TEC’s compliance with federal and state tariffs; Provided reports for accounting analysis, reconciliations and collections of revenue settlements; Provided support for the maintenance and execution of contracts and agreements maintained by the Revenue Assurance Department; Worked with billing, disputes, and resolutions; Assisted in and prepared materials on development and implementation of new TEC products and services.

A C C O L A D E S

Beta Gamma Sigma; Phi Theta Kappa; Else Scholar; National Dean List Scholar; Presidential Scholar; National Honor Society; Six-time Homer Award recipient

I N V O L V M E N T

Leader of the Customer Experience Council at Blinds.com, VOA Team Member at Blinds.com, Member of 2015 Direct Energy Employee Engagement Team; Member of 2015 Direct Energy Sprint to Success Sales Initiative Team; Volunteer for Houston Boys & Girls Club; Volunteer for Houston Child Advocates; Volunteer for Houston Beacon House; Volunteer for Jackson MS Stew Pot Ministries; Volunteer for Salvation Army; Volunteer for Jackson MS Zoo and Boys and Girls Club of Central MS

Member of Customer Experience Professionals Association; American Marketing Association; Business Marketing Association; Toastmasters

Q U A L I F I C A T I O N S

Efficient in all Microsoft Office Software with a focus in Microsoft Excel, Word, and PowerPoint; Satmetrix NPS and NPS2 Certified; Salesforce Marketing Cloud; Pardot; Ecommerce; HubSpot Email Marketing Certified, HubSpot Inbound Marketing Certified; Google Analytics and Adobe Analytics; COPC Customer Journey Mapping Certified; Tableau software; Experience using SQL and SPSS software reporting tools; Solid in building and optimizing web pages in WordPress and Craft CMS; HTML coding for emails and websites; Knowledge of various project management tools such as Trello, Monday, Smartsheet, Basecamp, Workfront, Hubspot and Jira; Certified Digital Marketing Professional

Excellent communication and organizational skills; Creative and analytical thinker; Self-motivated; Highly dependable and hardworking; Quick learner who loves a challenge; Goal oriented; Excellent problem solving, follow-up, and decision-making skills; Able to maintain attention to detail in a high paced, timeline driven, multi-task environment; Comfortable crafting and presenting material to all levels of the organization, including C-Suite and technical audiences; Able to work on a global schedule and across multiple time zones; Excellent project management skills

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