Kelly Ludas

Fallston, MD *****

adwtxt@r.postjobfree.com

+1-443-***-****

Work Experience

Marketing and Communications Manager

Atapco Properties - Baltimore, MD

April 2019 to Present

Day to day marketing activities and long-term marketing strategy for Atapco. Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Coordinating marketing campaigns for various development projects overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Managing public relations efforts including press releases, events, social media, and PR platform. Brand management and corporate identity. Preparing online and print marketing campaigns. Monitoring and reporting on effectiveness of marketing communications. Creating marketing materials. Working closely with graphic and web designers. Maintaining effective internal communications including management of Sharepoint. Writing all collateral, internal newsletter, and social media content. Marketing Communication Specialist

First Financial Federal Credit Union of Maryland - Lutherville, MD January 2017 to March 2019

Coordination of select mass media advertising and promotional campaigns and print and electronic mediums, Development of campaign copy and coordination of all aspects of ad design, scheduling and placement. Directs and implements all social media. Develops new promotional campaign ideas and enhancement to existing programs and services. Directs FFFCU brand management throughout all marketing channels and compliance. Responsible for managing all internal and external messaging throughout the organization; worked to ensure messages are consistent with overall branding efforts, meeting FFFCU standards, to maintain and promote a positive Credit Union image. Management of NPS Member satisfaction Survey Program.

Content production modification, additions, and deletions within a web-based content management system.

Freelance Copywriter

Self Employed - Fallston, MD

Create and edit resumes, cover letters, mailings, marketing pieces, specialty ads, research papers, and web content for various clients.

Marketing Manager

The Corcoran Group - New York, NY

Brand management and maintenance, Wrote advertising copy and web content. Managed all vendor relationships. Tracked all ad responses and coordinated all specialty ads. Counseled brokers on advertising options, coordinated broker photo shoots, posted bios and photos to the web. Managed distributions within the company.

Created systems to maximize efficiency.

Managed agent budget and project budgets. Developed relationships with all other departments companywide. Assisted with large company events. Negotiated rates with vendors and publications. Marketing Manager: The Clayman Group

Brown Harris Stevens - New York, NY

Generated custom mailings to Manhattan apartment buildings; created specialized pitch packages for potential clients; coordinated photography and selected photos and select information for color brochures; developed new marketing materials; designed mass emails; coordinated broker’s open house tours; organized weekly traffic information by tracking ads, open houses, and showings. Education

Bachelor of Arts in Communication Studies

Texas Tech University - Lubbock, TX

2001

Skills

• Microsoft Outlook

• Word

• Excel

• PowerPoint

• PhotoShop

• HTML

• WordPress

• Adobe Suite

• Google AdWords

• Google Analytics

• Search Engine Optimization (SEO)

• Branding

• Copywriting

• Social Media Management

• Public Relations

• Marketing

• Content Management

• B2B

• Customer service

• Leadership

• SharePoint

• Content marketing

• Email marketing

• AP style

• Financial services

• Digital marketing

• B2B marketing

• Social media marketing

• SEO

• Adobe Creative Suite

Assessments

Social media — Proficient

January 2023

Knowledge of social media techniques and analytics interpretation Full results: Proficient

Written communication — Highly Proficient

July 2022

Best practices for writing, including grammar, style, clarity, and brevity Full results: Highly Proficient

Marketing — Proficient

January 2023

Understanding a target audience and how to best communicate with them Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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