Marketing Manager Customer Service data entry analytics

EXECUTIVE MARKETING LEADER / PRODUCT DEVELOPMENT SME

JANICE MARRA

908-***-**** *******@*****.*** New Jersey

Impactful senior level professional with 18+ years of collective experience driving national brands, managing strategic marketing campaigns, developing creative content, leading teams, and consistently driving product development success. Known as a “Tactical Leader & Digital Innovator” with high level entrepreneurial expertise; leveraging timely opportunities and establishing high value industry relationships.

- Led the redesign of new and existing products for a health sciences ecommerce business. Driving the company from the point of start-up to a multi-million-dollar enterprise.

- Headed the launch of several major internet-based application services for a leading tele-com carrier, increasing market share viability and new product development in multiple national regions.

- Spearheaded the initial public offering strategy, business logistics planning, review of market, and launch of commercial services throughout the US for a major internet services company. PROFESSIONAL EXPERIENCE

Sr. Vice-President of Product Operations Flemington, NJ / Remote Drfuhrman.com 2010 – Present

Reporting to the CEO, oversee a team of 15+ direct reports with full oversight of nutritional product operations. Manage sales strategy, go to market launch, digital campaigns, inventory control, online learning, pricing, and B2B relations. Org. Leadership & Product Innovation

• Aligning to global demands, launched 50+ healthy living products, creating 20% surplus.

• Ensure accurate market pricing, audience targeting,

& compliance for inventory delivery.

• Initiated a digital succession planning strategy during COVID-19, shifting traditional sales to virtual approaches through an integrated LMS.

• Developed new revenue streams - adding $1.0 Mil. over projections; opening pathways for new product installation and deployment.

• Forecast the annual channel investment budgets for new and existing products, applying data analysis and strategy to execute goals.

• Elevated company purchasing power through the

initiation of direct sales strategy, increasing revenue margins by over 30%.

• Apply an agile leadership style to meet market

demands, integrating high level technical and

competitive intelligence insights in decisions.

• Introduced a successful e-learning LMS, which added a host of new certifications and virtual learning events. Client Success & Business Development

• Developed digital awareness campaigns,

integrating 12+ multi-client touch points, timed

messaging, and top of mind appeal.

• Lead review of product variety, creative design, digital branding, and client analysis.

• Manage control of all product development to

assure deployment to market. (I.e., pricing).

• Credited for the creation of sustainable client

relations models, delivering an increase of new

revenue of $300K+ on new client acquisitions.

• Elevated client retention by 40% through high level customer service, designing an internal workflow for response approaches.

• Provide sequential training to team on product

knowledge, upselling strategies, and return business planning.

• Lead the Nutritional Research Foundation, elevating revenue contributions by 72% within 2 years.

• Known for taking failing initiatives and turning them around to attain organizational wide success.

INDUSTRY KNOWLEDGE

Market Analysis / Business Dev. / Value

Creation / Vendor Relations / Technical

Planning / Revenue Design / Sales

Strategy / Team Leadership

Business Manager Flemington, NJ

DrFuhrman.com 2004 – 2009

• Responsible for direct oversight of all web-based health and wellness initiatives. (Driving sales by over 50% and leading 15+ annual top of mind client initiatives).

• Created, and launched over 60 different multi-channel marketing campaigns to promote DF health literature, nutritional medicine, and digital content. (Led packaging & production of supplement products).

• Coordinated and oversaw all speaking engagements, event planning, retreats, virtual meetings, speaking engagements, keynotes, and TV/Radio appearances by Dr. Furman.

• Trained staff, managed operational budgets, and developed lean fiscal approaches through the integration of data for various product management cycles.

• Launched an online membership data center through the integration of a robust CRM system. This aided in tracking customer engagement, recording product demands, and aligning programs to clients.

• Planned and oversaw logistic operations of client memberships, health coaching, success programs, the Nutritional Education Institute, and business development initiatives. PRIOR RELEVANT EXPERIENCE

Business Markets Division Sr. Marketing Manager / AT&T Sourced competitive intelligence and research processes to ensure seamless go to market strategies, adapting products to consumer demand, and driving fiscal growth strategies. Consumer & Small Business Division Assoc. Dir. Marketing / AT&T Aided in the creation and research of national strategies for telecom product distribution, customer care troubleshooting, and market reviews. (Established key benchmarks for longitudinal product sourcing). Global Consumer Communication Marketing & Sales Manager / AT&T Developed and launched creative sales initiatives for national segments, targeting high-end maritime & mobile satellite communications services. (Liaised with technical professionals, brand designers, and marketing strategies to establish seamless communication output). Financial Systems Programmer Specialist / AT&T

Established an interactive virtual workflow and budget control system, aiding in direct management of internal projects via real time dashboards.

Senior Product Marketing Manager / Prodigy Communications

- Liaised directly with the president, shareholders, and business partners to assure flow of information and road mapping for on-line service tools. (Prodigy Comm). Product Marketing Management Lead / McDonnell-Marra Consulting LLC. EDUCATION & DIGITAL TOOLS

Rutgers University

Bachelor of Arts in Computer Science

Ashridge College

Global Executive Mgmt. Certificate

AT&T Global

Executive Leadership Development Program

- Microsoft OS 365

- HubSpot Tracking

- Relationship Database Management System

- UX Design & End User Design

- Learning Management System Creation

- E-commerce Platform

- Client Outreach Automation

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