Matthew Davis

Portfolio: https://mattdavismarketing.com

LinkedIn: https://www.linkedin.com/in/mattdavismarketing/ Summary

Experienced digital marketing specialist with a strong focus on driving results through effective SEO and social media strategies. Skilled in intermediate to advanced web development, able to leverage a versatile range of tools to optimize and streamline the marketing funnel. Committed to delivering exceptional client service and exceeding company expectations. Highly motivated and adaptable, seeks opportunities to expand expertise in paid media buying. Skills

Marketing Ops: Social Media Marketing, SEO, Display ads, PPC, Content Marketing, Email Marketing, Media Buying Platforms: WordPress, Shopify, Bright Local, Lead Pages, Meta, Google Ads, Google Analytics, LinkedIn, Instagram, & YouTube. Tools: Teamwork, HubSpot, Microsoft 365, Agency Analytics, Social Sprout, Google Analytics, Premiere Pro, InDesign, & Canva. Soft Skills: Writing, Communication, Time Management, Creativity, Adaptability, Collaborative, and Dependable. Projects

Beach Authority Shopify E-Commerce – https://beachauthority.com @beach_authority May 2019 – May 2022

• Developed a Shopify store to sell physical merchandise via drop shipping

• Designed a white-label pair of wooden sunglasses from a distributor overseas

• Performed competitor and industry research for sunglasses, swimwear, & home decor

• Implemented SEO/SEM tactics that result in a 100% increase in search traffic

• Drove over $1100 in organic sales from 40 separate orders in < 6 months throughout the U.S.

• Designed & created the website, fulfilled orders; scheduled content on social media Visit Savannah PPC Campaign – https://bit.ly/PPC-Presentation - PPC Campaign in Google Ads Jan 2022

• Conducted keyword research & audited the site to see which keywords it was ranking for

• Created a list of keywords based on search volume, relevancy, and competition

• Used Google Keyword Discovery Tool to find other high-ranking search terms in our niche

• Used Google Keyword Planner to create ad groups based on tour variety & similarity

• Wrote responsive SEO-friendly search ads with relevant ad extensions Visit Savannah WordPress - https://mattdavismarketing.wordpress.com/ – Student Tourism Project Sept. 2021

• Created a visually stunning and user-friendly website with objective-driven pages & linking structure

• Developed a WordPress website (fictitious) with the objective of promoting Savannah Tourism Professional Experience

Digital Marketing Contractor – The Rainmaker Institute Legal Marketing Agency – Remote Oct 2022 – April 2023

• Performed on and off-page SEO for legal websites on WordPress; GBP Optimization

• Created link-building campaigns and reported the results to project managers

• Managed agency social media profiles; designed and scheduled content for LinkedIn, Meta, & IG

• Created landing pages & graphics for digital ads, webinar registrations, or event sign-ups

• Created bespoke, branded assets including downloadable eBooks, PDFs, & forms Digital Marketing Instructional Specialist (TA) – Georgia Institute of Technology – Part-time - Remote June 2022 – Sept. 2022

• Serves as key support to the lead instructor; acts as a mentor and co-leader to the students

• Anticipates questions and helps guide students through digital marketing in-class activities

• Grades digital marketing projects & provides constructive criticism for each student

• Monitors time trackers and takes class attendance Insurance Sales Representative – The Weatherspoon Agencies of American Income Life – Full time – Pooler, GA Sept. 2018 - May 2019

• Generated leads via a phone script using an in-house CRM

• Performed client sales meetings via in-home appointments

• Drove regular sales insurance sales through effective communication and strategic sales tactics

• Completed detailed client underwriting application; required organization & time management Education

Certification of Digital Marketing – Georgia Institute of Technology – Sept. 2021 – Jan. 2022 B.S. Business Economics – Georgia Southern University, Savannah, GA – 2 Years Certifications

Hubspot Marketing Software Certified – Proficiency in the core elements of inbound marketing & marketing hub 8/22 Google Ads – Demonstrated mastery in the fundamentals of Google Ads setup & reporting 3/22 Become an SEO Expert – Mastery of local and international SEO, link building + backlinks, and video SEO 2/22