Ira Sabran

**** ***** ***

Naples, FL *****

April 27, 2023

Dear Candidate Reviewer:

I am a principal with more than twenty years of strategic and tactical high-tech communications experience in both corporate and agency environments. My experience spans a broad range of industries. I also hold an advanced technical degree from the University of Pennsylvania. My communications experience includes but is not limited to:

-Managing all digital assets for clients (web development, content development, newsroom content, CMS, marketing automation, eblast content, drip/nurturing campaigns)

-15 years successfully developing and implementing integrated corporate and product communications initiatives

-Building and managing an international PR department with over 23 professionals

-Routine use of digital analysis and CRM SW tools to monitor/adjust initiatives and optimize lead generation

-I bring an established global network of relationships with editors and publishers

-Extensive writing experience, from white papers to feature articles

-Experience communicating to diverse audiences, internally and externally

-Using state-of-the-art marketing and analytical software (e.g.: WordPress, Salesforce, Pardot, Act-On, Cision, Meltwater, Google Analytics)

My success is a direct result of my ability to effortlessly interact seamlessly with all internal and external stakeholders. I am expert at strategic and tactical marketing, including developing and deploying balanced and quantitative digital outreach and partnering campaigns. My communications audiences include the industrial press, analysts, stakeholders, customers, prospects and the public. Furthermore, I bring extensive media relationships across print, electronic, and online venues.

My desire is to develop communication strategies and implement tactical initiatives designed to achieve targeted objectives, and to unify messaging across all media outlets. I look forward to providing you with examples of my accomplishments. Thank you for your consideration.

Sincerely,

Ira Sabran

IRA SABRAN

2203 Regal Way

Naples, FL 34110

Mobile 978-***-****

Email: adwsbg@r.postjobfree.com

MARKETING & COMMUNICATIONS EXECUTIVE

Corporate and product marketing / communications professional with a unique balance of in-house and agency experience. Expert at creating and implementing strategic and tactical marketing initiatives designed to build world-class technology-based brands. Proactively forges business relationships, boosting product line revenue and profitability, stimulating sales channels, identifying strategic partners and penetrating new market segments. Strengths in global strategic planning, public relations, brand management, and vendor management. Routinely performs content management, lead nurturing, web analytics, social media and emarketing initiatives.

PROFESSIONAL EXPERIENCE

Lodico & Co., Naples, FL 1993–Present

Executive Vice President (1996 – Present)

Vice President Strategic Planning (1993 – 1996)

Develops and implements global, integrated, strategic and tactical marketing and communications plans across a broad array of high technology clients. Manages branding strategies, public relations, internet initiatives and print campaigns.

Built and managed a 23 member public relations department with international satellite offices.

Directs marketing efforts for biotech, electronics, computer, and industrial clients. Forged strong global relationships with the editorial and publishing communities.

Selected Results

Grew agency from $1.6M to $40M; opened offices in London, San Jose and Taipei; grew agency from 4 to 33 employees; managed marketing budgets up to $2.5M

Researches, develops and executes plans that achieved corporate and product marketing goals for dozens of clients ranging from start-ups to billion dollar entities

Provides counsel to startups and established companies through IPO, including: Millipore, Celsis, GE Healthcare, Intel and dozens of others.

Cuno, Inc. (now 3M) – Meriden, CT 1991–1993

Bioken Separations, Inc. – Norwood, MA (Acquired by Cuno) 1989–1991

Cuno: Vice President Sales and Marketing (1991 – 1993)

Bioken: Founding Principal and VP Sales and Marketing (1989-1991)

Principal and sales and marketing executive for start-up targeting pharmaceutical, biomedical, process industrial, automotive and semiconductor markets. Acquired by Cuno (3M).

Selected Results

Grew sales from $0 to $12M in two years; Developed and executed marketing, communications and sales strategies

Facilitated acquisition of Bioken Separations by Cuno in 1991

Post-acquisition, promoted to lead Cuno sales, marketing and customer service

In one year, grew revenues from $38M to $46M and increased profitability 17%

Resurrected relationships with 20 distributors by instituting a distributor council and developing distributor training programs

Managed 33 sales and marketing professionals

Romicon, Inc. (A Division of Rohm and Haas) – Woburn, MA 1987–1989

VP Sales and Marketing

Recruited to this $16M manufacturer of capital equipment and consumables to strengthen process industrial sales and to identify new technology partners. Successfully penetrated chemical, pharmaceutical, biotech, automotive, and semiconductor markets. Clients included Eli Lilly, Monsanto, Aldrich Chemicals, Roche, Bayer, Genentech, and Genzyme.

Selected Results

Identified new product needs and championed product development / acquisition

Increased sales 50% from $16M to $24M

Unified and refreshed brand treatment and messaging

Identified and forged three strategic alliances & expansion into new markets

Launched 4 product lines

Whatman BioSystems, Inc. (now GE Healthcare) – Clifton, NJ 1984–1987

VP Sales and Marketing

Recruited to Whatman, a $55M manufacturer of scientific products to build a bioseparations business. Focused on industrial, pharmaceutical and academic accounts.

Selected Results

Developed and implemented new business establishing company’s presence in large scale purification industry; launched capital equipment and consumable line

Developed messaging, supporting literature, sales training and advertising programs

Grew sales from $0M to $3.5M

Designed, staffed and managed bioseparations laboratory

Built management, sales force and support team

Identified strategic alliances for expansion into new markets

EDUCATION

State University of New York, New Paltz, NY

B.S., Biological Sciences, Cum Laude

University of Pennsylvania, Philadelphia, PA

Ph.D., Molecular Biology

Institute for Cancer Research, Fox Chase, PA

Post-Doctoral Fellow, Molecular Biology

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