John D McMahon

***** ** *****, #****, ****** Santa Margarita, CA 92688 C: 714-***-****

adwsb3@r.postjobfree.com

HTTP://WWW.MCMAHONJOHND.COM

http://www.linkedin.com/in/JOHNDMCMAHON

Areas of Expertise:

Graphic Design • Copywriting • Photographer • Videographer • Video Editor • Directing • Brand Development • Instructional Design • Ideation • Social Media Marketing • Photoshop • Premier Pro • Final Cut Pro Studio

PROFESSIONAL EXPERIENCE

SACA TECHNOLOGIES 2019 – Present

Digital Marketing Specialist

Tasked with building an infrastructure for Social Media Marketing and Media Production

Assess Social Media platforms and develop strategic and creative goals to build a substantial following with the directive of capturing top-of-mind

Create and maintain and extensive library of multimedia and images to support the completion of projects across a number of marketing, advertising, and communication initiatives

JUL-TV 2018-2019

Director

Recruited to direct fast moving unscripted television productions on location and in the studio

Shot and edited 3 television series sizzle reels designed to seek sponsorship dollars

Advise and make recommendations on standard operating procedures for production and post-production workflows as well as production equipment and series budgets

TANGIBLE INVESTMENTS, INC., Laguna Beach, CA 2016–2018

Creative Director

Hired to improve brand positioning, reconcile multiple brand channels, improve customer retention and attract more high net worth clientele

Helped the VP of Sales elicit interest and close deals through the Creation (art & copy editing) of presentational information documents that reflected the exclusive nature of ultra rare expensive numismatic coins.

Led Social Media platforms by developing an over all multi-prong strategy to support the company’s 4 main brand channels, created attention-grabbing content (written, graphic, and video) that increased Tangible’s reach by over 150% over a 16th month period.

Initiated PPC and paid FaceBook advertising which successfully connected with 350 locals to attend a 3-day open house event to promote company offerings to the region.

Revamped website with new photography, video, and wrote copy for SEO

Spearheaded the launch and weekly email blasts

NEOMEDIX CORP. 2012-2016

Creative Director

Recruited to revitalize client-facing image as well as company culture, and create more curiosity and desire amongst ophthalmic surgeons to try the Trabectome technology

Immediately tasked with sales

Created engaging, informative videos (mini-documentaries featuring ophthalmic surgeons sharing their experiences with the procedure and their patient outcomes) which helped increase sales 30% worldwide

Working closely with physician clientele, participated in the creation and delivery of patient education materials (brochures, lobby posters, and multimedia) to aid in patient recruitment and practice building

Established, from the ground-up, the company’s Social Media presence using mainly YouTube

Developed and led a department of 3 creative professionals

Encouraged our leading client-surgeon to share her technique and approach through videos, articles, and laid the ground work for her first book publishing deal

CASE STUDY

Commissioned by the Taco Bell Foundation (keep teens in high school) to create a video around the recent Youth-the-Year Award winners. The Video cost the foundation $10,000 and helped earn $600,000 in one night after being shown to a ballroom full of Taco Bell Franchise owners.

EDUCATION

University of Southern California, Los Angeles, MA, Music Composition

University of Southern California, Los Angeles, BA, Cinema-Television Production

Arkansas Tech University, Russellville, BA, Commercial Art & Design

PUBLICATIONS & AWARDS

Black Belt Magazine - Leadership Using Aikido Principles; Ability Magazine – Joe Mantegna: When Life Flips the Script; Ability Magazine – The Sessions: 38-year old virgin: published paper on the Effective Use of Video in an Adult Learning Environment; Thinking Highways magazine – Cover Story China’s Warrior Mentality; REO Magazine - California Housing Market; invited to speak at the United Nations on The Effective Use of Video on Social Media to Provoke Social Reform; Scriptwriting Text Book (UK) ~ contributing writer

Taco Bell’s Fire Safety Video ~ Telly Award; MADD - Sober Prom Video “Broken Lives” ~ Telly Award & ITVA’s Silver Angel Award

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