Lisa Stephens

Clearwater Florida 727-***-**** adwrde@r.postjobfree.com

Dynamic and resourceful Senior Marketing Manager with over 20 years of experience leading event promotion and development as well as advertising and marketing strategic planning for brands and external organizations. Adept at project management and execution, market and industry research, audience and client retention, and digital marketing and media management. Collaborative and engaging, with a proven track record of designing intricate marketing and advertising tools that support and amplify an organization’s central message and sustain audience engagement and revenue generating opportunities in the short- and long-term. Professional Experience

NewsWest9 Midland, TX

Senior Marketing Manager March 2019 - Nov 2022

● Perform strategic project management, leading marketing campaigns from inception to subsequent creation, design, and adaptations as needed to meet and exceed client deliverables and goals

● Develop engaging and comprehensive advertising and branding plans to engage both ideal and target audience members, enhancing retention and participation in events in clients’ offerings to maximize revenue generating opportunities

● Initiate communication with vendors, negotiating contract stipulations and other logistics to facilitate the creation of mutually beneficial relationships and ensure that clients’ needs are met in both the short- and long-term

● Collaborate with external agencies and industry partners to maintain up-to-date, contemporary information regarding industry trends and consumer practices to consistently provide effective value for clients and clients’ target demographics

● Work with 57 clients, performing market research and communicating recommendations and necessary changes as appropriate, directing campaign development, advertising tracking and analysis, and creative designs and pitches

● Enhanced the organization’s online presence through comprehensive understandings and evaluations of industry trends and client needs while remaining up-to-date concerning digital and industry best practices

Stephens Agency Midland, TX Memphis, TN

Senior Brand Marketing Manager, Promotions Media Specialist, Branding Consultant August 2011 - November 2022

● Design communication strategic plans and marketing collateral that align with 30 organization’s brands and central messaging, collaborating with organizations and ensuring that all marketing plans and content developed meet and exceed individual expectations

● Collaborate with clients and facilitate consistently, proactive communication, adapting and modifying content and the execution of all contract stipulations, executing solutions management to address and resolve actualized and potential gaps in audience engagement and deliverable performance

● Consistently meet all schedules and deadlines for all illustration projects through comprehensive understandings of organizations’ target and ideal audience demographics and demographic preferences while coordinating effective Search Engine Optimization (SEO) strategies for campaigns

● Lead project management, overseeing 17 individuals within the design and production teams to develop intricate and innovative designs that comply with clients’ branding standards in addition to creating and executing communications practices

Good Advertising Inc. Memphis, TN

Promotions Director Media Buyer September 2016 - February 2018

● Evaluated and selected event materials for clients that appropriately supported 18 of clients’ visions and branding, analyzing, and understanding all event stipulations, goals, and each client’s central mission

● Directed model creation for accounts, sustaining compliance with all requirements, preferences, and event stipulations, confirming that clients were satisfied with all models created

● Communicated with vendors and venues to negotiate rates and facilitate strategic partnerships in addition to organizing the catering and event timelines and the guest lists to prevent gaps in strategic planning and ensure client satisfaction

● Supported operational budgets concerning client events, adhering to specific constraints and preferences in addition to leading social media platforms, working within social networking accounts, blogs, and internet forums to distribute information, address and resolve any issues, and promote all organizational offerings

● Collaborated with 15 individuals on the marketing and communications teams to design marketing materials, emphasizing brand standards and effective messaging while creating and utilizing all marketing materials within diverse mediums and methods Clear Channel Broadcast/iHeart Radio

Senior Account Manager August 2000-May 2016

● Increased overall ratings year-over-year through comprehensive promotions development and leaderships as well as campaign management directed towards TV Sweeps

● Developed, wrote, and edited daily press releases for events, contests, and promotions, confirming that all information was present accurately and in an engaging manner to support client satisfaction and retention

● Oversaw 27 assistants and employees, developing strategic planning concerning promotions and ensuring compliance with the organization and individual clients’ standards, regulations, and preferences

● Directed campaign development, creative designs, and advertising tracking and analysis for 48 clients and campaigns, performing all deliverables on time and within budget while enhancing audience engagement and retention

● Facilitated event planning and management concerning corporate luncheons, dinners, conferences, and special events that supported audience members, individuals, and guests, coordinating all preparation, logistics, vendor communication, and advertising to enhance client/audience satisfaction

Core Competencies

Media Buye, Account Manger Event Planning & Preparation, Promotions, Marketing & Advertising, Research & Analysis, Project Management, Collaboration & Communication, Documentation, Compliance, Client Retention

& Satisfaction, Audience Engagement, Campaign Development, Branding, Digital Advertising & Social Media Management, Creative Design, Press Release Development & Editing, Deliverables & Key Performance Indicator (KPI) Performance, Budgeting, Employee Management, Blogging, Creative & Technical Writing, Search Engine Optimization (SEO)

Education

● University of Memphis, BA, Advertising

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