Marketing Intern Social Media

Jack S. Phelps

NYC Metro Area · 203-***-**** · *************@*****.*** · https://www.linkedin.com/in/jack-phelps-415070196/

EDUCATION

Southern Methodist University Dallas, TX

Cox School of Business May 2023

Business Management Major, Sports Management Minor

GPA: 3.6/4.0

Second Century Scholar, merit-based academic scholarship

EXPERIENCE

Multiplier Dallas, TX

Marketing Intern Nov 2022 - Present

Marketing and engagement for agency clients

Find compatible companies for Web3 partnerships

Research current trends in the sports and entertainment industry and communicate them back to clients to drive informed decisions

Administrate and organize meetings between the organization and multiple clients

NASCAR NY, NY

Strategy and Innovation Intern Jun 2022 - Aug 2022

Researched new urban markets for the expansion of the sport to expose NASCAR to new fans and demographics

Researched and retained innovative ideas across the sports industry to boost fan engagement and experience

Worked with departments across the company to meet Key Performance Indicators

Executed partnerships with colleges and universities to participate in a nationwide NASCAR eRacing series

NASCAR Charlotte, NC

Brand Marketing Intern Jun 2021 - Aug 2021

Created partnership between NASCAR and social media platforms (Bleacher Report and House of Highlights) for consistent, repeated exposure to age 18-34 demographic with a reach of 50 million people, which was then carried out by senior management

Started Barstool Sports partnership with senior management, which has since grown into consistent, organic content creation and activation

Developed marketing and partnership strategies intended to improve NASCAR’s branding with Gen Z audience; compiled MRI Simmons data to analyze sponsors’ brand alignment with consumers

Researched partnerships with professional esports players to build out company’s esports endeavors and expose them to the masses, and then presented findings to upper management

Researched Gen Z’s media consumption through Kantar and MRI Simmons

Potoo Solutions Norwalk, CT

Marketing Intern Jun 2020 – Aug 2020

Pioneered research and marketing efforts towards automotive sellers (BMW, Ford, Chevy) to create awareness of effects of fraudulent third-party sellers on their brand

Communicated to clients the dangers of fraudulent 3rd party sellers in online marketplaces such as Amazon and eBay

Used SEOs in informational articles to drive website traffic and brand awareness

ADDITIONAL INFORMATION

Skills and proficiencies: Microsoft Excel Certified, Microsoft Office

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