Brand Manager Assistant

Visa sponsorship not required

ANUSHKA DUDUSKAR

716-***-**** adwqww@r.postjobfree.com linkedin.com/in/Anushka PROFESSIONAL SUMMARY

Over 6 years of experience in brand management, driving profitability in diverse categories: luxury watches, cosmetics, women’s fashion wear, and accessories.

Core Competencies

Brand Management Account Management Merchandising Marketing Campaign Management Business Development Sales & Growth Strategy Data Analysis Relationship Management Catalog Management Inventory Management Process Improvement Technology

MS Office Suite – Excel, PowerPoint, Teams Tableau WORK HISTORY

TATA CLiQ Luxury (Mar 2022 - Current)

Assistant Category Manager

• Led growth of luxury watches category contributing to 18% of total sales and achieved $9.36M net margin value

• Attained PL ownership by ensuring profitability by negotiating the best category margins when onboarding new brands

• Secured marketing support from brands, executed the plan/ offers in coordination with internal team and analyzed the campaign performance

• Ideated CRM activities (emails, app notifications, social media posts and stories) for accessories category resulting in 12% growth in customer visits

• Improved sales by 15% by auditing website listings and ensured catalog competitiveness

• Built landing pages, web stores and curated listing pages for handbags category to enhance customer navigation experience MyGlamm.com (Nov 2021- Mar 2022)

Assistant Brand Manager

• Ensured smooth marketing lifecycle of product journey from development to sales

• Ideated and executed sales strategy for launch of brand’s first fragrance range resulting in 25% increase in sales

• Increased customer acquisition by 5% by re-establishing brand communication strategies

• Designed strategy for sales tracking dashboard on Tableau for management information reporting

• Researched for product development, trend analysis, competition mapping in terms of asset/ content and activities on social platform

Nykaa.com (Mar 2018 –Nov 2021)

Assistant Brand Manager

• Led cosmetic brands portfolio contributing to 10% of category sales. Managed global power brands like Maybelline New York, L’Oreal Paris, Nyx Professional Makeup and Garnier

• Planned and executed website campaigns contributing to 28% of category sales

• Planned RTV (return to vendor) of the ageing stock and reduced out of stock and problem inventory by 18%

• Ensured stock availability by planning and coordinating with purchasing organization

• Developed reports to review brand performance

• Developed process flow charts and provided BAU (business as usual) training sessions to a team of 10+

• Led contract negotiations with new brands

PrettySecrets.com (Nov 2016 – Feb 2017)

Assistant Manager

• Lead a team of 5+ and achieved monthly sales target by driving business and growth strategies for the brand

• Responsible for timely representation of merchandise on leading marketplaces like Amazon, Nykaa and Reliance retail Snapdeal.com (June 2015- Oct 2016)

Key Account Manager

• Maximized sales by 15% by bridging assortment gap with the sellers

• Devised markdown on ageing stock resulting in downsizing of inventory by 12%

• Managed 100+ home-grown brands. Lead negotiations and problem resolution discussions with vendors ACADEMICS

Master of Fashion Management (CGPA: 7.5), National Institute of Fashion Technology, India. (July 2013 – June 2015)

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