Jacqueline L. Balliet

adwpuu@r.postjobfree.com

linkedin.com/in/jacqueline-l-balliet-762b9566

Summary

Brand strategist with 20 years' experience in the beauty industry, including 17 years in the electronic retail industry. Successfully builds brands to drive revenues by bringing right products to market. Responsible for over $350 million business, which has comprised mature brands as large as $150 million to niche brands with

$1 million in revenues.

Experience

President and Founder, Victory Way Consulting LLC (2016 – Present) This full-service firm provides bespoke consulting and support to build brands by bringing new products to market and increasing sales for existing products, with an emphasis on delivering beauty products through the electronic retail channel. JLB Associate's expertise spans from growing business with large-scale brands achieving $150 million in revenues to emerging brands with $1 million in revenues. Specifically, Victory Way Consulting provides guidance on:

• Developing and collaborating on product innovations to leverage current trends and opportunities

• Strategizing on new product launches, including PR initiatives and social media campaigns

• Merchandising product assortment to maximize sales

• Selecting componentry that best represents the brand most cost effectively

• Providing analysis for all selling platforms, including consumer analysis and customer feedback

• Developing a sustainable and profitable long-term financial strategy

• Creating programs to increase customer base and repeat purchases Buyer, Beauty, QVC (2008 – 2015)

QVC is an $8.7 billion business with broadcast operations in the US, Japan, Germany, UK, Italy, France and a joint venture in China. QVC reaches more than 350 million homes worldwide. During my 17-year tenure as Buyer for Skincare, Fragrance, Bath and Body, and Devices/Tools, I developed and executed sales plans generating revenues from $180 million - $325 million. Key responsibilities included:

• Identifying, developing, and negotiating price for items that will be successful in electronic retailing

• Building and managing relationships both externally with vendors and internally with multiple departments and platforms to maximize sales opportunities

• Creating strategies to best launch new products

• Managing inventory levels

• Leading, training, coaching and developing staff

• Communicating, educating and preparing vendors to work successfully across the organization to reach consumer

Buyer, Designer Sportswear, QVC (2006 – 2008)

Managed $70 million designer sportswear business, with key responsibilities and accomplishments including:

• Increasing business by 45%

• Successfully growing both mature businesses and launching new designers with QVC

• Collaborating with designers to develop products based on sales trends and voids in assortment

• Instituting best-seller meetings to increase re-order business and increase revenues

• Negotiating pricing and terms

• Forecasting monthly and seasonal receipts

• Elevating on- and off-air presence with cross-functional teams across organization Assistant Buyer, Beauty, QVC (2001 – 2008)

Led this $250 million business in Skincare, Fragrance, Bath & Body, with key responsibilities and accomplishments including:

• Developing financial plans for several prestige brands

• Recruiting new businesses to QVC

• Successfully launching new items and cultivating long-term businesses

• Facilitating vendor communication, education and preparation

• Collaborating with Quality Assurance, Legal, Broadcasting, Programming and Planning

• Managing receipts and inventory for all brands

Special Events Coordinator, QVC (2000 – 2001)

In this unique role, collaborated with departments across the organization to help execute QVC's major fundraising events to support its corporate social responsibilities by:

• Soliciting vendor donations for various events

• Partnering with PR and Marketing teams to ensure proper messaging

• Collaborating with Quality Assurance and Logistics teams to process inventory efficiently

• Recapping and analyzing results

Assistant Buyer, Apparel, QVC (1999 – 2001)

Managed several designer brands, with key responsibilities including:

• Assisting in product development and merchandise imports

• Liaising with vendor and all internal departments

• Managing quality assurance process

• Tracking receipts and inventory level

Assistant Buyer, Health and Nutrition, QVC (1998 – 1999) Early Retail Experience

• Clinique Counter Manager, Macy’s (1996 – 1997)

• Department Manager, Fine & Costume Jewelry & Accessories, Strawbridge’s (1995 – 1996)

• Associate, Management Training Program, Bloomingdale's (1993 – 1995)

• Assistant Manager, Limited Too, The Limited (1991 – 1993) Education

University of South Carolina (1987 – 1991)

• Bachelor's, Fashion Merchandising

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