Director of Marketing

Location:

Brentwood, NH

Salary:

130,000.00

Posted:

April 22, 2023

Contact this candidate

Resume:

508-***-****

Brentwood NH *****

********@*****.***

Marketing professional with 15+ years of experience leading businesses through their marketing challenges.

Lauren Hettler

Professional Experience

ISOVERA: North Andover MA, 2021-2022

Website Specialist

With knowledge of back-end web processes and an eye towards user experience, I helped migrate website content and structure key components of sites to balance strategy with consistent branding and client KPIs.

Account Supervisor

A small digital agency can require the wearing of many hats and I joined the account management team to help support a growing client roster. From discovery to launch and measurement, I worked cross-functionally with designers, developers, SEO strategists and UI/UX experts to deliver on client expectations. This included the development of new sites, maintenance on some sites, and migrations of others to new platforms. From identifying the right resources and scheduling through allocations meetings, my client’s goals were fully represented by their teams throughout their time with the agency.

Director of Marketing

Supporting client success while establishing and managing internal initiatives, I developed strategic marketing plans and digital campaigns centered around measurable goals, leading to increased brand awareness and demand.

ARCHIMEDIA ADVANTAGE INC. (formally SRBooks Inc.): Portsmouth NH, 2018-2020 Vice President of Sales and Marketing

I developed and managed multi-channel marketing communications plans for 5 in-house brands as well as third-party academic publishing brands for 2 eCommerce sites. Balancing day to day campaign management with long term strategic planning, I managed a team of up to 6 (4 of whom received promotions) in order to produce marketing elements, content and brand standards as well as the development and nurturing of new products and introducing video production. In addition, I developed materials for and attended conferences and trade shows both as a representative and a speaker.

Marketing Director

Working to organize, define, and standardize brands and their unique identities for ArchiMedia, I sought to differentiate each brand and allow for unique identities and crafted strategies allowing each a share of voice. This included the development and delivery of creative assets for digital and print campaigns while keeping to an overall strategy. I worked to balance internal brand promotion with that of third-party authors and instructors. In order to accomplish the above, I played an instrumental role in top down organization, establishing best practices and the adoption of new systems and software for project management, marketing automation and measurement. GTI SPINDLE TECHNOLOGY / GTI PREDICTIVE TECHNOLOGY: Manchester NH, 2017 Marketing Manager

Functioning as a full-service in-house agency, I helped guide both sides of GTI’s business through market identity to develop an overarching strategy. Initiatives included print and digital campaign development, design and measurement as well as social strategies, content development, media planning and buying, web development, branding, and video creation and editing. EISENBERG, VITAL & RYZE ADVERTISING: Manchester NH, 2015-2016 Account Executive

As a member of EVR's account team, my responsibility was to guide my clients through the advertising process from market analysis and strategic planning through campaign delivery and measurement. Acting as the client advocate within EVR, I oversaw the creative process and asset development to ensure brand integrity and that both client and agency goals were met. Skill Summary

Account Management

Brand Management

Budgeting

Campaign Management

Campaign Planning

Content Strategy

Contract Development

Database Management

Graphic Design

Market Analysis

Media Planning

Pricing Strategy

Project Management

SEO

Social Media

Strategic Planning

Team Management

Web Content Strategy

Technology Summary

Adobe Creative Suite

Asana

Basecamp

Drupal

GitHub

Hootsuite

HubSpot

Mailchimp

Microsoft 365

Semrush

SharpSpring

SurveyMonkey

WordPress

Professional Experience Continued

ALPINE BEARING: Allston MA, 2006-2015

Marketing Manager

Evaluating industry developments and changes in the marketing and advertising sectors, I crafted strategies to develop campaigns for both B2B and B2C consumers. Strategies included all facets of the creative and business processes, from budgeting, media planning, social media integration, script writing, website redesign, web content creation and production, through campaign performance metrics.

BOSTON UNIVERSITY ADVERTISING LAB: Boston MA, 2006-2007 Account Executive

Working with a small team I helped develop branding assets and logos. In addition, we designed new marketing platforms for a mobile marketing provider and worked to establish and present a new cohesive brand identity.

PANNOS WINZLER MARKETING: Bedford NH, 2005-2006

Graphic Designer

Responsible for print ad creation, editing and submitting content to various publications for local healthcare and financial institutions.

Education

BOSTON UNIVERSITY 2007

Master of Science in Advertising

SOUTHERN NEW HAMPSHIRE UNIVERSITY 2006

Bachelor of Science in Advertising

Minor in Graphic Design