SCOTT T. CHEEK, MBA

317-***-**** www.linkedin.com/in/ScottCheekMBA adwogv@r.postjobfree.com

Product / Portfolio Management Marketing / Branding National Markets

Deliver Plan ~ Drive Sales ~ Lead Teams

PROVEN PRODUCT and BRAND LEADER with 15+ years of success managing multimillion-dollar portfolios and leading teams to deliver financial results. Highly skilled in P&L management, overseeing product lifecycles, optimizing product mix and developing and launching new products. Understand customer and consumer needs via voice of the customer gained through qualitative and quantitative research. Excellent at maximizing value propositions, driving out waste and costs and finding a new way to get it done.

EXPERIENCE

HEARTLAND DENTAL – Indianapolis, IN 2021 – 2022

$3B Dental Support Organization (DSO), the largest in the country with more than 1,800 locations.

Director, Product & Services (Invisalign Clear Aligners)

Responsible for managing the No. 1 brand of clear aligners through a variety of marketing programs, testing of new tactics and optimizing existing operational programs.

Grew the Invisalign product line from $100M to $160M in 2021 and $175M in 2022 by analyzing patient data and improving consumer marketing.

Developed, refined and executed programs, which delivered an incremental $26.5M in 2021.

Delivered 20%+ YoY growth on campaigns by improving existing marketing programs with better value propositions, more effective communications and stronger creative execution.

Created data and dashboard reporting that helped operations track programs, identify goals and deliver on business results, which established clarity, transparency and accountability.

Increased SEM and SEO for Invisalign 5.6x by optimizing websites with stronger content, imagery, video and calls to action (CTA).

Improved consumer awareness by initiating, developing and executing social media campaign for all offices on Facebook and Instagram.

Developed and tested campaigns designed to assess if the company could scale up and increase revenue.

oTests included the use of an influencer, which required finding, negotiating, managing the influencer and implementing new internal processes to support (legal, operational support).

Delivered 23x on every dollar spent by the call center to conduct outbound calls to existing patients promoting Invisalign. Tested with 5 offices but broadened the program to 95 offices.

Established an Invisalign product marketing team by developing an organization chart and job descriptions and strengthening and creating key strategic relationships with other stakeholders, including HR, Legal and Recruiting, which contributed to meeting business goals.

Increased office participation in marketing activities 20%+ by promoting the hiring of an external advertising agency for the Invisalign product line. Offices increased revenue on Invisalign $1.3M to $1.5M with each marketing event based on an increased patient case from 2.7 per event to 4.2.

Developed a patient funnel dashboard that identified their journey, which led to specific marketing efforts targeting each layer of the funnel.

CARRIER – Indianapolis, IN 2018 – 2021

$17.4B multinational heating, ventilation and air conditioning (HVAC) corporation

Product Manager, Heat pumps, fan coils and geothermal residential product lines sold under Carrier, Bryant, Payne and private label brands.

Managed sustaining efforts and new product development in $1.2B product lines. Responsible for new product development, product portfolio and life-cycle management, SKU rationalization, forecasting while working within the regulatory parameters.

Retained customers during a supply shortage by creating a just-in-time process that resulted in sales of $22M out of an opportunity of $50M+.

Created a private label and a cobranding process, which increased market share 2.1 pts.

Reduced SKU count 7%, which helped inventory management and streamlined the product offering, and made it easier for customers to order while not losing any sales by converting existing customers to more profitable higher moving products.

Hired initially to manage heat pumps and fan coils, took on additional product line responsibility to manage the small, but growing, geothermal business.

INDEPENDENT BRAND and PRODUCT CONSULTING – Indianapolis, IN 2015 – 2018

Senior Consultant, Product Management and Marketing Strategist

Handled ad hoc projects, working with a ticket reseller and with individuals on obtaining Veterans’ Administration benefits and help with retirement planning.

Increased sales 28% by working with Delivera on an email campaign for a ticket reseller.

Improved sales 42% by developing a loyalty program for the ticket reseller.

HONEYWELL – Indianapolis, IN 2013 – 2015

$34.4b multinational conglomerate, including PPE division for the brands of Morning Pride, EV1 and Ben Franklin

Senior Product Manager (Firefighter/First Responder – Head, Eye and Face Protective Equipment)

Responsible for managing the No. 1 fire-fighter helmet line through product improvements, new product development and pricing optimization.

Exceeded plan each year in the $28M fire-fighter helmet business with price optimization (increase average sales price by 15%), reducing delivery lead time from months to weeks and improving product quality with voice of the customer (VOC), engineering and suppliers.

Developed 5-year strategic product road map designed to double business.

Increased sales by $750K+ by managing new product launches through stage gate process.

Several product improvements which cut costs, increased benefits and streamlined procurement processes. Worked with the NFFA (National Fire Fighters Association) on product regulatory guidelines for the industry. Evaluated new vendor (Pacific Helmets) in New Zealand to develop an innovative wildfire helmet.

3M – Indianapolis, IN 2007 – 2013

$35.4B CPG conglomerate operating in the fields of industry, worker safety and healthcare.

Senior Product Manager (Personal Protective Equipment: Hearing, Head, Eye and Face Product Lines)

Grew $72M personal safety product line by $16M+ with new products using the Stage gate process and identifying KPIs, product improvements and new distribution gains at The Home Depot, Lowe’s and Walmart.

Led team in developing the $14M improved market-leading, WorkTunes hearing protection product, which resulted in new distribution at Walmart and Northern Tool while improving the margin by 20 basis points.

Repositioned Peltor brand and won review at Walmart, resulting in $4.5M in annual sales.

Additional Related Experience:

ALCOA – Global Product Manager and North America Product Manager

WEAVER POPCORN – Brand Manager (Trail’s End)

H.J. HEINZ, INC. / ANCHOR FOOD PRODUCTS INC – Brand Manager (T.G.I. Friday’s, Poppers, AppaExpress)

RICH-SEAPAK CORP – Product Manager; Brand Manager; Associate Brand Manager; Assistant Brand Manager

EDUCATION

Master of Business Administration (MBA), Marketing – Wake Forest University, Winston-Salem, NC

Bachelor of Science (BS), Marketing, Advertising & Promotion – Ball State University, Muncie, IN

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