Baran Fereidooni

672-***-**** adwnyw@r.postjobfree.com

Language: English, Persian

SUMMARY

As a skilled UX designer and researcher with experience in digital marketing, I specialize in creating engaging user experiences that drive conversions. With a strong understanding of user- centered design principles, wireframing, prototyping, and conducting user research, I use data- driven insights to inform design decisions. My passion for psychology and human behavior allows me to bring a unique perspective to design challenges, always putting the user at the center of my work. I am particularly enthusiastic about user research and market research, as it helps me understand users' needs and behaviors. With a proven track record of collaborating with cross- functional teams, I am excited to create exceptional digital experiences for users by leveraging my skills and experience.

SKILLS

Technical:

• Qualitative and quantitative UX research methods (surveys, interviews, usability testing)

• Wireframing and prototyping tools (Figma)

• Canva (presentation)

• Project Management tools (Miro & Trello)

• Google Forms

• Usability Testing Platforms (Maze)

• Information Architecture (Content organization, Information visualization, User flow, and task completion)

• Persona development

• User screening and testing tools

Soft skills:

• Leadership& Collaboration

• Problem-solving& Critical thinking

• Attention to detail.

• Time-management

• User Advocacy

• Creativity

EDUCATION

• Diploma In Marketing Jan. 2020- Sep. 2022

Canada College

• Advertising Agency Certificate Feb. 2018- Aug. 2018

• BSc. In Construction Engineering Sep. 2009- Sep. 2013 Chamran University of Ahvaz

EXPERIENCE

Freelance UX Researcher

• Conducted independent UX research projects, utilizing various methodologies to gather user insights and inform design decisions.

• Collaborated with clients remotely to understand their specific research needs and deliver actionable findings and recommendations.

• Developed research plans, and conducted user interviews, usability testing, and data analysis to provide valuable insights for improving user experiences.

• Prepared detailed research reports and presentations to communicate findings and recommendations to clients.

• Created a Trello board with different columns representing the different stages of the project, such as "To-Do," "In Progress," and "Completed.

• Followed a task and follow-up process with the team using Trello, a popular project management tool, and collaborated closely with the design and development teams to ensure smooth coordination and progress tracking throughout the project. ANC-CPA (Accountant Firm) – Canada-CO-OP

UX Researcher and Digital Marketing Specialist Sep. 2022 – Nov.2022

• Conducted user research to inform design decisions, leveraging user-centered design principles.

• Collaborated with cross-functional teams to develop compelling value propositions through market analysis, effectively communicating design decisions.

• Utilized various types of charts and graphs to visually represent data, such as bar charts, line charts, scatter plots, and pie charts.

• Conducted comprehensive user testing and analyzed feedback to refine product offerings, utilizing usability testing and feedback analysis for continuous improvement.

• Delivered exceptional customer service, cultivating client relationships, and gathering valuable insights to inform product development, synthesizing user feedback for design decisions. ZARA (Fashion retailer) – Canada

Customer Service Representative Oct. 2021 – Sep .2022

• Provided prompt and professional customer service to customers, addressing inquiries, and resolving issues to ensure a high level of customer satisfaction.

• Processed and analyzed customer requests, feedback, and suggestions in a timely manner, using insights to inform problem-solving and improve the customer experience.

• Maintained detailed records of customer interactions and feedback, tracking trends to identify and address pain points and optimize the customer journey.

• Collaborated with cross-functional teams, including store associates and management, to gather insights from customer feedback and jointly develop solutions for enhanced customer service.

• Employed strong communication and problem-solving skills as a customer service representative for a company utilizing customer-centric principles to identify and address customer needs and provide excellent service.

Roja Company

UX Researcher Aug .2018 – Aug. 2020

• Conducted user research to identify user pain points and opportunities for improvement and applied insights to inform design decisions and improve the overall user experience.

• Developed and implemented customer service procedures to ensure high levels of customer satisfaction and loyalty, and continuously measured and improved the customer experience.

• Collaborated with cross-functional teams, including designers, developers, and product managers, to create engaging digital experiences that meet the needs of our users and align with our company's branding and values.

• Applied design thinking methodologies to define and solve user problems, and iteratively tested and refined solutions through user feedback and testing.

• Stayed up to date on industry trends and best practices in user research and UX design and applied this knowledge to continuously improve the quality of our products and services.

• Created and managed digital marketing campaigns, including social media and email marketing, to increase brand awareness and drive user engagement and conversion. Poober Company

UX Research and Marketing Specialist Jan. 2015 – Jul. 2018

(The leading Marketing, and Distribution company for Beauty Products, Pharmaceuticals, Medicine, and Food Supplements)

• Conducted user research using methods such as surveys, interviews, and card sorting to gather insights into user needs and behaviors and used this information to inform design decisions.

• Applied design thinking methodologies to ideate, prototype, and test design solutions that met user needs and business goals.

• Created user personas, journey maps, and other user-centered design deliverables to communicate research insights and design solutions to stakeholders.

• Facilitated workshops and design sprints to collaboratively generate ideas and solve design challenges with cross-functional teams.

• Conducted heuristic evaluations and usability testing to identify and address usability issues and improve the user experience.

• Applied information architecture and content strategy principles to ensure clear and effective navigation and communication on digital platforms.

• Developed and managed user research plans, including participant recruitment and scheduling, to ensure high-quality research outcomes.

• Advocated for the user and user-centered design principles throughout the design process and within the organization.

CERTIFICATIONS

• UX Research, design service-UX-LAND, Seatle-2023

• DISC Style Certification (Completed training in DISC behavioral assessment, demonstrating familiarity with different types of behavior and communication styles for effective interpersonal interactions)

• Google UX Design Certificate-2022

• NN/g UX Certification-2022

• Measure and Optimize Social Media Marketing Campaigns – 2022

• Google Digital Marketing and E-commerce Career- 2022

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