Sampson Wu adwnwi@r.postjobfree.com www.linkedin.com/in/sampsonwu

Product Management

9+ years of product leadership in B2B SaaS sales enablement, eCommerce, and communication technology. Professional Highlights

Product Launch

@ LeadIQ

Rapidly brought to market a EU phone number request feature; onboarded a research team, establishing an end-to-end process, and creating both internal and customer-facing analytics. Improved SLA by 80% over the first 4 months of introduction.

Data subject notification service to comply with GDPR Article 14.

Customer privacy notification service to comply with GDPR Article 17. Used AppCues for in- product training and highlight new feature to customer admins.

@ Avaya

Zero to one launch of the Avaya Aura Media Server.

Defined monetization and pricing strategy (software, hardware, support)

TCO calculator that empowered sales to present product value. Product Innovation and Customer Experience

@ LeadIQ

Proposed and executed data privacy roadmap to transform privacy liability to strategic advantage.

Created web page using Webflow (Content Management System) to improve conversion rate through the Freemium funnel. Synthesia used for artificial human narrator, CloudApp to record video walkthrough, Hotjar and Google Analytics for analysis, and Google Optimize for A/B testing.

Work closely with UX research and design to create customer-centric user experiences in our webapp and Chrome extension platforms that conform to LeadIQ’s design philosophy.

@ Shipwire

More accurate order management and inventory experiences for E-commerce merchants through automation and a bettering tooling for our Operations team

Unified global customer experience by modernizing Shipwire’s oldest partner integrations.

Enriched API experience by adding inventory adjustment alerts into stock.transition webhook and providing ability to request serial number capture in Product API. Data Analytics

@ LeadIQ

Deployed Tableau dashboard to manage the increase of daily privacy notification emails.

Analyze customer behavior to make product decisions using Mixpanel and platform performance using Datadog.

@ Shipwire

Empowered customers to perform in-depth inventory analysis and transaction reconciliation through creation of an inventory roll forward report.

Domo admin; creating new data sets, cards, and visualizations for customer and product insights.

Coded large set of SQL queries for customer, inventory, and product analyses. Growth and Scale

@ Shipwire

Automated inventory adjustments in platform, handling over 160k transactions/year, equivalent to over 4 analyst FTEs; resulting in greater inventory accuracy.

In 2020 alone, onboarded 7 new warehouses; adding over 2.5 million sq feet of global space.

Refactored inventory logic for the platform, creating a new micro service to eliminate the database read/write errors in legacy monolith architecture; supporting 26% year on year transaction growth. People Manager

@ Shipwire - Managed two product managers, one business analyst, and two San Jose State University student teams.

@ Spectra Test - Ran a 15 person company; overseeing operations, marketing, and sales. Related Experience

Adobe – Senior Product Manager [MarTech, Personalization] 10.2022 – present Responsible for experience targeting and ML-driven personalization for the Adobe.com website; empowering business units and products within Adobe to create a consistent, personalized experience for website visitors. PO for Content as a Service, which empowers business units at Adobe to leverage web content across multiple Adobe Experience Manager instance. Delivering a personalized video experience for Adobe Summit 2023. PM for two Adobe.com web pages, including the 404 page; targeting visitor engagement and ARR lift.

LeadIQ – Principal Product Manager [Sales Enablement] 07.2021 – 9-2022 Product lead for ensuring data privacy compliance (including GDPR) for the protection of data subjects whom our users access through the platform. Primary responsibility was product ideation to create the future of outbound sales through innovating future gen products outside the current LeadIQ experience. Improved the integration experience between LeadIQ and external systems in our customers’ sales tech stacks (SFDC, Outreach, Salesloft). Managed two scrum agile teams and product backlog using Jira and documented product initiatives using Notion.

Shipwire Inc, Ingram Micro – Senior Product Manager [eCommerce] 03.2017 – 07.2021 Responsible for back-end systems communications between the Order Management System Platform and over 25 global warehouse integrations, as well as inventory excellence. Managed product backlog using Jira and roadmap using Aha. Documented product and project statuses using Confluence. Formed new scrum agile teams, acting as scrum coach to fellow team members. Avaya - Product Manager [Communications Technology] 07.2014 – 03.2017 Product owner of the Avaya Aura Media Server, a software-based media server powering Unified Communication and Contact Center Solutions.

Spectra Test Equipment – General Manager 11.2006 – 06.2014 Education

San Jose State University – M.S., Industrial & Systems Engineering University of California at Berkeley – B.S., Industrial Engineering & Operations Research Certifications

Certified Scrum Product Owner (CSPO) Credential ID 571*********** International Scrum Institute

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