ANNE KITTRIDGE NAYLOR **** **nd Ave. So. Minneapolis, MN 55406

612-***-**** adwnn5@r.postjobfree.com

Wordsmithery for Business

More than 30 years’ experience writing and directing major corporate communications projects. Proven track record of launching successful public and investor relations campaigns and managing B2B e-commerce marketing efforts. Especially skillful at writing for the Internet.

HISTORY AND HIGHLIGHTS

Kittridge Communications Minneapolis, Minnesota

PRINCIPAL 1991-Present

Kittridge Communications specializes in public and investor relations consulting and business writing for a variety of corporate and professional service organizations.

The firm works with top Twin Cities design and multimedia firms (Larsen Design + Interactive, Little & Co, Creative Intelligence, B-Swing) to provide writing and consulting services to such clients as American Express Financial Advisors, Andersen Corporation, Honeywell, Medtronic, MultiLogic, Inc., Symantec, Orphan Medical, and Public Radio International.

• Developed editorial content for UnitedHealthcare (myuhc.com), Symantec, and such web sites as healthnexis.com, coralventures.com, disputealternatives.com, and kylelaw.com.

• Wrote Orphan Medical’s ’00 and ’01 annual reports.

• Worked with Larsen Design to produce (between July and September ’04) three direct mail pieces, copy for a brochure, voiceover scripts for three online product demos, and landing pages for a web site.

• Wrote winning proposal for MultiLogic, Inc., a St. Paul-based software company, to develop an intelligent system enabling a top-tier financial services firm to deliver interactive financial advice via the Internet. Contract award effectively doubled MultiLogic’s annual revenues.

• Developed communications plan for the Institute for New Americans, a nonprofit organization helping refugees and immigrants adjust to life in this country; served as project manager and lead writer for INA’s FY 2000 annual report.

• Provided brochure copy for such clients as Sentryl Software, Medtronic, MultiLogic, Public Radio International, MicroVoice Applications, ITVS, Honeywell, Cross Pointe Paper Co., Blackstone Associates, and the Minnesota Cooperation Office (MCO).

• Wrote speech, shot photos, designed overheads, and coached senior Andersen engineer on presentation to a new technology review board; project approved.

• Planned and executed major PR programs for such clients as General Binding Corporation; Humanetics, Inc.; Polivka Logan Design; and ThinkDesign.

VeloBind, Inc. Fremont, California

DIRECTOR, CORPORATE COMMUNICATIONS 1987-1991

VeloBind, a $44 million manufacturer and marketer of professional-quality office binding systems, had direct/dealer/consumer electronics channels of distribution.

Reporting to the CEO, directed all facets of VeloBind's Corporate Communications program. Managed investor relations, including annual and quarterly reports, shareholder publications and meetings, and presentations to investment community; wrote executive speeches; directed national advertising (media planning, buying, creative production, and analysis); handled public relations programs with financial and trade press; and supervised marketing communications.

ANNE KITTRIDGE NAYLOR Page Two

VeloBind, Inc. (continued)

• Planned, managed, and performed consistently under average annual budgets of $500,000+.

• Created investor relations program, including CEO's annual speeches to shareholders, which dramatically improved the design and content of investor communications (VeloBind was listed on the NASDAQ Exchange).

• Counteracted a sales slump and helped to raise stock price 48% by developing CEO and CFO presentations to brokers and analysts, and coaching executives on delivery.

• Saved $150K over four years by developing corporate advertising strategies, directing agencies' efforts, and negotiating favorable media space rates.

• Developed and implemented innovative corporate relations campaign, without the benefit of outside public relations advice or services, that resulted in press coverage in more than 30 national publications.

• Increased revenues in the desktop publishing channel 63% during 1988, 35% in 1989, and 42%

in 1990 by restructuring advertising and collateral program.

• Worked with Marketing and Sales to develop introduction strategies and directed staff and vendors in creation of packaging, collateral, advertising, and public relations for a major new product; these materials contributed to opening a new area of business and achieving sales of 21,000 units within five months.

Freelance Writer Reseda, California

1985-1987

Clients included a small business magazine, a medical imaging firm, a manufacturer of high-performance disk drives, and UCLA's International Student Center.

Terminal Data Corporation Woodland Hills, California

MANAGER, CORPORATE COMMUNICATIONS 1982-1985

For this $30 million supplier of high-volume document image capture products and services, managed advertising, public and investor relations (including annual and quarterly reports), literature, and executive presentations. Directed staff of five in producing technical publications, employee newsletter, and standard practices manual.

Booz•Allen & Hamilton, Inc. Bethesda, Maryland

SENIOR EDITOR 1980-1982

Managed writing and production of reports, proposals, and client presentations; scheduled, budgeted, and edited four Navy Program Description Books, coordinating in-house resources and vendors and completing project for $10K under original budget of $50K. Wrote analysis of effect on local ratepayers of AT&T breakup; predicted in 1982 that divesting Baby Bells would benefit AT&T, not consumers.

EDUCATION, ETC.

B.A., International Relations, Carleton College, Northfield, Minnesota, 1975

Member, Board of Directors, Carleton College Alumni Association, 1988-1993

Carleton College Exceptional Service Award, 1995

Member of the Vestry, St. John the Baptist Episcopal Church, Minneapolis, 1996-1999

Member, Board of Directors, Episcopal AIDS Ministry, 1997-2000

Author of Get Results with Practical PR (Paget Press, 1993) and numerous articles for national, local, and trade publications. Co-author of The Lincoln Del Cookbook (Minnesota Historical Society Press, 2017).

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