Noël Freeman, SCMP®

575-***-**** • adwnmj@r.postjobfree.com • linkedin.com/in/noel-freeman

STRATEGIC MARKETING, COMMUNICATIONS, BRANDING & CHANGE MANAGEMENT LEADER Proactively seeks opportunities to create value for organizations. Demonstrated success in various industries, including oil & gas, healthcare, manufacturing, nonprofit, retail, farming and city government. Experienced startup professional with a track record of success in launching and scaling businesses. Excels in finding gaps and creating new streamlined processes saving companies time and money with increased productivity. Works effectively in the face of ambiguity, shifting priorities and rapid change. Strong team leader skilled at collaboration with senior level executives and well-honed attention to detail. Passionate about improving the community with nonprofits. Core competencies include: 16 Years - Marketing and Brand Leadership • Strategic Communication Management • Principled Entrepreneurship • Change Management • Technology Rollouts • Process Improvement • Nonprofit Work • Graphic Design • Data Analysis • Presentations and Public Speaking • Public Relations • Marketing & Sales • Website Development • Project Management • Media/Advertising Budgeting and Purchasing • Vendor/Agency Management • Business Development • Marketing Automation & Campaigns • Ecommerce • Instruction and Employee Development • Adobe Creative Suite • Microsoft Office Suite • SharePoint • ServiceNow • Traditional & Digital Marketing • Salesforce/Pardot • Drupal/Acquia • Mimeo • Webdam • Smartsheet EXPERIENCE

Koch Engineered Solutions, WICHITA, KS (Remote) Dec 2021 – Feb 2023 Global Marketing Manager

Led branding, brand architecture, web development, all agency partnerships and process improvement. Supervised team members.

● Drove all branding related efforts for 13 KES companies, across the globe.

● Led all web development strategy for 9 of 13 KES companies.

● Change agent and influencer for team adoption of new and different ways of doing things resulting in increased productivity and organization across departments, globally.

● Saved company over $2M per annum by improving outdated processes and procedures.

● Led selection, negotiation and management of all activities regarding external consultants and agency partners.

● Led multiple team members to facilitate both personal and professional growth.

● Led the development of multiple how-to documents, templates and presentations to facilitate adoption and buy-in for various changes that impacted both internal and external departments.

● Created new employee toolkit, project management tracking, publication review process, naming convention, brand guide, priority-level criteria, folder organization for sales teams.

● Created Internal Communications strategy for company roll-out of new presentations for 13 companies.

● Developed models and dashboards to help scope team effort and impact.

● Managed full project life cycle: planning, scope definition, design, execution, and delivery.

● Team lead for Webdam and SmartSheet.

T.D. Williamson, TULSA, OK (Hybrid) Sept 2019 – Dec 2021 Marketing & Communications - Project Manager

Led project management, agency partnerships and process improvement and implementation tactics.

● Developed processes Marketing and Communications for better productivity and output for departments globally.

● Implemented change management and adoption of processes across the globe for ticketing system, translations, ecommerce, print and swag stores and more.

● Project team lead for process implementation and other marketing-related projects.

● Managed website development and launch with international vendor including support, maintenance and editing.

● Created email marketing automation programs associated with new e-commerce store launch.

● Developed dashboards and measurement reports for regular updates on effectiveness for key internal stakeholders.

● Collaborated with senior leadership to develop go-to-market strategies globally.

● Developed models to help scope team effort and impact.

● SME and team lead for Acquia Cloud/Drupal, Pardot/Salesforce and Mimeo.

● Led selection, negotiation and management of all activities regarding external consultants and agency partners.

● Tracked progress against milestones, budgetary guidelines and other performance indicators and prepare reports for senior management.

Byers Creative, TULSA, OK Jan 2017 – Sept 2019

Director, Business Development & Retention

Business Development and Marketing Department lead. Managed and led a team of account managers.

● Lead strategy and planning with clients for internal and external communications.

● Keynote speaker at events for Association for Women in Communication, (AWC), American Marketing Association (AMA) & International Association of Business Communicators (IABC).

● Increased client retention by building and maintaining strong interpersonal relationships.

● Spearheaded large contracts for unnamed companies resulting in over $900K in revenue per annum.

● Directed marketing campaigns for clients, and for Byers Creative.

● Led all contracts and negotiations with media vendors.

● Managed large web projects with developers and clients.

● Answered Requests for Proposals (RFPs) by creating & presenting marketing strategies & budget plans. Inspire Studio, EASTERN NM & WEST TX Jan 2012 – Jan 2018 Director of Operations / Partner

Built relationships with stakeholders and provided training in marketing and communications in industries such as food and beverage, dairy farming, insurance, manufacturing, retail and construction.

● Implemented social media marketing with dozens of clients and developed websites for clients around the United States.

● Trained small business clients on best practices for websites, social media and marketing plans.

● Launched new company ‘Focal Shift Media’. Trained/managed team of 4 field technicians, graphic designers and sales in 5 cities.

Tulsa Braces, TULSA, OK OK (Contract) Jan 2016 – Jul 2016 Marketing Director

Designed graphics for internal and external marketing efforts. Implemented various marketing campaigns including print, television, and digital. Created partnerships and relationships with other dentist offices.

● Created outreach program to instruct students on oral hygiene at elementary schools.

● Instructed team on techniques to market to patients.

● Designed external websites and developed promotional campaigns for patient referrals. Clovis/Curry County Chamber of Commerce & Industrial Development Corporation Jan 2010 – Jan 2012 Marketing Coordinator/Event Coordinator/Graphic Designer Public relations. Event marketing. Self-taught graphic designer. Led media purchasing.

● Designed Graphics for annual report, events e-blasts, social media, tickets, ads, flyers etc.

● Coordinated events during transition period, including Clovis Music Festival, Cannon Appreciation Day, Rodeos, etc.

● Organized site visits for large prospective companies looking to establish business in Clovis. AWARDS & CURRENT COMMITTEE MEMBERSHIPS

● VP of Awards - International Association of Business Communicators (IABC Tulsa) (2021-2023)

● Board President - IABC Tulsa (2019-2021)

● Co-VP of Professional Development - IABC Tulsa (2017-2019)

● ‘Best of Show’ Award for Marketing, Advertising and Communications - 2021 IABC Bronze Quill

● Received 11 Bronze Quill Awards for a variety of projects - 2019, 2020, 2021 and 2022

● Received ‘Rising Star Award’- IABC Bronze Quill 2018 COMMUNITY / NONPROFIT

WHEELS OF LOVE, Inc. EASTERN NEW MEXICO & WEST TEXAS 2009 – present Executive Director / Founder

Facilitate non-profit program assisting over 250 needy families with vehicle donations or car parts and labor in Eastern New Mexico and West Texas. Organize and execute fundraisers. Partnered with United Way of Eastern New Mexico as part of their Game-Changers program helping to fill gaps for needy families. Program has been replicated in other cities. EDUCATION

Bachelor of Science: Communication – Eastern New Mexico University Strategic Communication Management Professional (SCMP®) – Global Communication Certification Council

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