PROFESSIONAL EXPERIENCE

EDUCATION

BACHELOR OF FINE ARTS

Major: Visual Communications & Design

University of Nebraska at Kearney

Graduated May 2003

GOOGLE DIGITAL MARKETING

Certification achieved in April 2023

GOOGLE DIGITAL GARAGE

Certification achieved in August 2020

Digital Marketing and Project Manager Contractor ITBMO ACVB NE Trucking Association Lighting For Impact Feb. 2018 – Present

+ Digital marketing, brand management, and website development.

+ Event and tradeshow management with creation of collateral materials.

+ Managed website with optimization in SEO and SEM. Director of Marketing

Barney Insurance Group February 2020 – June 2020 (Covid-19 leave)

+ Developed the marketing efforts for Lincoln and Kearney offices by building social media campaigns and marketing plan.

+ Traction® Entrepreneurial Operating System (EOS) experience.

+ Produced project management calendar using Google Docs. Marketing and Operations Specialist

DataVizion, Lincoln, NE September 2018 – March 2019

+ Worked directly with the Sr. Leadership team to help advance their marketing efforts.

+ Lead in Operations to upload and manage all contracts in Contract Works platforms

+ Adapted the Traction EOS® for the company’s vision, cohesive leadership, and initiatives.

+ Oversaw the creative collateral for events campaigns using MS Teams and Google Docs.

+ Managed MDF, marketing budget, and event campaigns with company partners. Sr. Digital Marketing Coordinator and Project Manager Interstate Capital, Santa Teresa, NM July 2015 – January 2018

(relocated for husband’s job)

+ Core leader of our local and international marketing team’s project management tool, Wrike, to ensure all project milestones and deadlines were completed.

+ Reported and collaborated directly with the company’s President, Vice President of Operations, Chief of Marketing, and Vice President of Sales.

+ Improved the company’s websites using WordPress and SEO/SEM with Google Adwords.

+ Created dynamic email campaigns using automation and segmented target audiences.

+ Developed the content marketing plan for all channels including social media, web, video using Fiverr, email, print material, and public relations. Interactive and Graphics Designer Marketing Department ACVB, Albuquerque, NM May 2014 – 2015

+ Designed monthly email newsletters, web banners, and graphics using Distribion.

+ Performed online marketing metrics using analytical tools including Google Analytics.

+ Developed, executed, and tracked a wide variety of marketing projects and large events.

+ Branded monthly events and themed projects for email, print, and web. SOCIAL MEDIA

MANAGEMENT

EXPERIENCE

Facebook

Facebook Business

LinkedIn

Hootsuite

Instagram

Twitter

YouTube

SEMRush

Google Suite

Google Analytics

Adobe Analytics

Majestic SEO

Pinterest

TikTok

“The happiest people do not

necessarily have the best things.

They simply appreciate the things

they have.”

– Warren Buffet

531-***-**** adwn62@r.postjobfree.com Lincoln, NE 68516 Click Here for Online Portfolio Samples

LEA FORTIN

LEADERSHIP • DIGITAL MARKETING & DESIGN • WEB DEVELOPMENT Web and Graphics Manager Brand Management Department Relios, Inc., Albuquerque, NM March 2013 – May 2014

+ Managed the creative team and company’s brand for consistent marketing channels.

+Website development with content creation and optimized landing pages.

+ Produced daily emails, banners and website designs using IPost and Bronto software.

+ Worked with Social Media and Merchandising Managers to plan and execute the overall marketing campaigns.

+ Assisted in weekly analytic meetings with metrics and goals from Google Analytics. Retail Graphic Designer Brand Mgt. & Visual Merchandising Departments Cabela’s Corporate Headquarters, Sidney, NE April 2008 – January 2013

+ Creative design an d development of various retail marketing materials including print advertising, direct mailers, digital billboards, and events promotional materials.

+ Developed event advertisements by working with Art Directors, Event Managers, and Product Managers to produce accurate, press-ready files.

+ Designed interior retail store signage from large-scale wall graphics to smaller point of purchase signs.

Regional Marketing Coordinator Marketing & Sales Department HUB International Insurance, Albuquerque, NM September 2005 – 2007

+ Developed the creative marketing for the Southwest region of HUB International consisting of ten offices in New Mexico, Colorado, and El Paso, Texas.

+ In-house designer of marketing materials including brochures, magazine advertising, trade show booth signage, sales support materials, and web design.

+ Collaborated with regional President, VP of Sales and Chicago headquarters. PROFESSIONAL EXPERIENCE (continued)

ACTIVITIES & AWARDS

SOFTWARE & PLATFORM

EXPERIENCE

Production:

Adobe Creative Suite

Microsoft Office Suite

UX: JustinMind Prototyping, Adobe XD

HTML Coding Basics

WordPress

CRM:

HubSpot

Zoho

Salesforce

ContractWorks

BambooHR

e-Commerce

Amazon Storefront

Shopify

Project Management:

Traction EOS®

Wrike

HubSpot

Basecamp

Salesforce

Google Analytics

Google AdWords

Google Docs

Communication:

Zoom

Skype

GoToMeeting/Webinar

Microsoft Teams

Email Marketing Management:

Campaign Monitor

Marketo

Constant Contact

MailChimp

Pardot

Meals on Wheels Volunteer: 2022-present

Google Garage Certification: 2020

PMI - Project Management Institute Courses: 2020

Vistage Worldwide, Inc. Professional Training & Coaching Participant - Lincoln & Omaha: Fall 2018 - Winter 2019 Culture Index Training Certified - Omaha, NE: 2018 Advanced Excel Training Class: 2016

New Mexico True Marketing Seminar - Sante Fe, NM: 2015 Women in Leadership Class - Project Management: 2012 Cabela’s Employee Engagement Leader: 2012

Cabela’s Hook and Bullet Award: 2009 and two in 2011 Hub International “Race For the Cure” Breast Cancer Event - Denver Team Captain: 2006-2007

UNK Logo Winner for AIGA competition: 1998

NE State Track 100M Hurdle Champion: 1998

FUN FACTS ABOUT ME

Dish I could eat for every meal: Tacos

I can hear a song and play it on the piano

without sheet music.

My ultimate travel goal is to visit Ireland.

Recent book: Do It Afraid

by the Joyce Meyer.

A few hobbies are running, golfing,

boating, live concerts, and cooking.

531-***-**** adwn62@r.postjobfree.com Lincoln, NE 68516 Click Here for Online Portfolio Samples

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